What is Sponsored Content and How To Make It (The Right Way)
Association TV
NOVEMBER 30, 2021
In 2016, Ad Standards Canada introduced guidelines to “uphold the authenticity, honesty, and integrity of all online marketing tactics by requiring companies to clearly disclose working relationships. ”. The only advice I can give on this front is, don’t betray your audience’s trust by oversaturating with sponsorships. Balance is key.
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