Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 229

Facebook Fundraising ROI Metrics 229

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Nonprofit Tech for Good

SEPTEMBER 11, 2012

So thanks for your great advice back then and the fantastic advice you still provide through your awesome blog. The larger your communities, the higher your ROI. We engaged, asked questions, held competitions, discovered advertising and had a great time teaching the world about our cause and how to keep kids safe.

Web 243

Web Social Social Media Myspace 243

Forum One

MARCH 20, 2023

We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities. [Breakout Session] Increasing Your Nonprofit’s Impact with Service Design Wednesday, April 12th, 12:45 – 1:15 pm Now more than ever, people rely on technology. Stop by and say hello!

Denver 58

Denver Colorado Social Media Info 58

Nonprofit Tech for Good

MAY 31, 2020

We surveyed over 700 nonprofits to find out what advice they’d give themselves and others about fundraising in the new normal. Take a Balanced Approach With Your Revenue Streams and Include Digital Fundraising. Could your organization have a better mix of in-person, virtual, and digital fundraising components?

Survey 338

Survey Virtual Nonprofit Sponsor 338

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. 2020 Social Media Size Guide ).

Practice 341

Practice Online Fundraising Nonprofit 341

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Name: Amy Ganderson.

Social Media 203

Social Media Conservancy Interview Media 203

Nonprofit Tech for Good

FEBRUARY 1, 2011

Title: Digital Marketing Manager. I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Organization: National Wildlife Federation.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. What the best piece of advice you could offer nonprofits about social media, and online communications in general? Anything else?

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Many nonprofit social media managers shared tips and advice. Hildy Gottlieb asks for advice about what to do about those pesky community pages on Facebook. A terrific resource on ROI and Social Media shared by Kami Huyse – Oliver Blanchard’s Social Media and ROI for Associations. Many answers here.

Summary 94

Summary Social Media Measure Media 94

Care2

JUNE 10, 2010

DC Digital Capital Week (DCWEEK) a 10 day festival in Washington, DC focused on technology, innovation and all things digital capital kicks of June 11 th. There’s even a probono consulting lounge where nonprofits can ask experts for advice on every topic under the sun. Moderator: Shireen Mitchell, Digital Sistas.

Campaign 58

Campaign Massachusetts DC Washington 58

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. With a little restructuring, your digital content calendar can become a revenue generator that will also attract diverse audiences.” Remember Dan’s advice and multipurpose each production. Tone—The advice above also applies to tone and language.

Video 221

Video Communication Create Strategy 221

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Forum One

MAY 31, 2023

A digital strategy is a clear vision for the future of your organization’s digital ecosystem and a plan to get there. In a rapidly changing world, it’s crucial for organizations to focus on a digital strategy that is rooted in organizational goals, audience needs, and the impact you are hoping to achieve. You’re not alone.

Digital 74

Digital Strategy Chapter Map 74

Connection Cafe

APRIL 22, 2014

To further child sponsorships, Mission of Hope recently launched a 3 week integrated digital campaign, coordinating hashtags, Facebook and Twitter cover photos, posts and email blasts to drive traffic towards its newly revamped website in hopes of recruiting new sponsors. The Integrated Campaign. Rest assured, children will be sponsored.

Haiti 39

Haiti Change Sponsor Children 39

Bloomerang

NOVEMBER 10, 2023

That’s why it’s important to follow advice like the Pareto principle, which advises putting 80% of your resources into cultivating the top 20% of prospective donors who are likely to give you 80% of your funding. When you first reach out to supporters and donors, ask them if they want to build a deeper relationship with your organization.

Gift 101

Gift Raise Guide Relationship 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Attend some of the FREE gatherings for social media professionals like the social media breakfast or Social Media Club and get advice or help learning. Be your own filter.

Awareness 100

Awareness Tips Social Media RSS 100

CauseVox

SEPTEMBER 28, 2021

A stellar toolkit: to help out their fundraisers, they put together a resource that answered common questions, provided basic fundraising advice, and laid out scripts for fundraisers to use. Every fundraiser received a digital award that was highlighted on social and personalized for them. MDLT Virtual Hikeathon.

Examples 83

Examples Websites North Carolina Virtual 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I've gotten a lot of great advice about how to get started and I will share it as I plan to blog what I learn about taking this blog to the next level. I'll be gathering them up from my various digital nooks and crannies and organizing them into this space. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

APRIL 3, 2009

Holly posted a video of the Nonprofit ROI Poetry slam at SXSW. Ethan Zuckerman's " Cute Cat Theory of Digital Activism ": "Web 1.0 image, that somebody in the USAF knows what a troll is, or that it has some really good advice. Geek poetry. How awesome is it? Google's Chrome Experiments.

Reddit 40

Reddit Digg New York Map 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools. I asked her for advice: Consider running swarms as a series of smaller targeted tasks (i.e., Any advice before jumping off this cliff? What do you think?

Social Media 56

Social Media NTEN Project Module 56

Tech Soup

MAY 12, 2011

The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders. TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki.

Social Media 66

Social Media Twitter Media Social 66

Achieve

JULY 2, 2019

Often times when I sit down with a new or potential client, they lament about how they haven’t seen an ROI from social media in the past. It’s really difficult to calculate ROI if you aren’t tracking ALL results! . See what works best for your organization. . Mistake #9: Not Tracking Results . Actively using Google Analytics.

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

AUGUST 22, 2018

Opening Advice: First do no harm. There’s a good chance the ROI will be worth it, but you need to put in the work. Use the name in all of your donor correspondence, digital and otherwise. One final piece of advice: Use a lifeline. Now drop and give us 20. In the inimitable words of Pema Chodron, start where you are.

Program 24

Program Donor Fundraising Gift 24

Care2

JULY 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" They can interview those experts and expose them to the public.

Video 28

Video Social Media Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship. New (To Me) Nonprofit Tech Blogs.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Attend some of the FREE gatherings for social media professionals like the social media breakfast or Social Media Club and get advice or help learning. Be your own filter.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

It was great to have prizes and I think they did draw people, but when I factored in my time, the ROI was low. For 09/09/09, I spent a lot of time contacting digital media and got some excellent coverage including on Mashable.com. The best piece of advice? So I dropped the prizes for 10/10/10. 11. Major in media.

Lesson 97

Lesson Dominican Republic Learning Widget 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

For our email messages, we're getting help from Blue State Digital (Obama's online strategists). Given the horrible economic circumstances, why concentrate any time on social media at all if other proven methods - like email - have higher ROI? I think you and Kami Huyse and John Cass gave me the best advice back in September.

Social Network 52

Social Network Site Network Disaster 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2007

Exposing the Kiva organization to new people in this interesting digital world and raising money to fund loans. Given your experience with managing kiva.org's presence in other social networking sites like myspace, how do virtual worlds compare in terms of the ROI? What are your goals for having a presence in SL with an office?

Second Life 50

Second Life Kiva Life Volunteer 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

Beth Dunn's " Money for Nothing, IT for Free " has a post about the importance of considering the total cost of a technology investment even if it is free and some advice for getting started. Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital.

Nptech 50

Nptech Slides Summary Tag 50

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

This means that digital ads are one of the best ways to optimize marketing return on investment (ROI) as your ads will only be seen by consumers already likely to buy. Introduce one at a time and monitor performance to see which platforms are the most effective for engagement, return on investment (ROI), or lead generation.

Social Media 52

Social Media Business Media Social 52

Qgiv

JULY 21, 2022

Gone are the days when there were only four television stations, everyone read the daily newspaper, direct mail was the marketing king, and no one had heard of email or digital marketing! We hope you find their advice for nonprofit multi-channel marketing helpful! Digital Layered Campaigns with Paid Search, SEO and Display Ads.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

OCTOBER 2, 2021

If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow. You do not also need digital natives. So my advice for you here, low tech.

Technology 105

Technology Video Nonprofit System 105

Care2

JULY 11, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" JO: What’s your best advice for the aspiring connected activist?

Social Media 28

Social Media Authoring Media Advocacy 28

NonProfit Hub

MARCH 27, 2020

I asked them to describe their organization, their position, and offer their expert advice. . holds the highest ROI of any other marketing channel. . Organization: Tom Crowe Digital. My biggest piece of advice is to be authentic. They delivered. Your ability to tell human stories. A strong, content marketing strategy.

Marketing 72

Marketing Strategy Fundraising Storytelling 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2015

So, I was really excited to hear that The Charles and Lynn Schustermann Family Foundation has just launched a very useful digital resource for organizations that need to cultivate and engage their alumni communities. We are using the Emerging Leaders Playbook as a textbook for a peer learning project for emerging nonprofit leaders.

Resource 50

Resource Case Study Adopt 50