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Advancing Equity in Philanthropy with Resolve and Resilience: A Call to Action

sgEngage

Understanding Equity in Philanthropy Equity in philanthropy goes beyond simply providing financial support to charitable causes. This may involve conducting equity audits , adopting anti-racist policies and practices, and actively working to dismantle barriers to access and opportunity.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This involves looking at demographics, motivations, and preferences. It’s not just about age and location; it’s about understanding why someone cares about the cause, what drives them, and what barriers might be preventing them from contributing. Interests: Within your cause, what are donors particularly passionate about?

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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. In 2017, early adopter nonprofits began launching Amazon Skills. Demographic Shifts Worldwide.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. A personalized, engaging campaign can also deepen relationships with supporters who are already passionate about your cause.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

Supporters won’t read your blog just because they have a relationship with your nonprofit—they want to engage with informative, interesting content that actively furthers their understanding of your cause. To understand your audience’s interests, create audience personas. These are fictional representations of different audience segments.

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Crypto Fundraising 101: How to Start Fundraising Crypto & NFT Donations

sgEngage

They donate hundreds of millions of dollars via crypto each year, and nonprofits are eager to tap into this new donor demographic and diversify their revenue with crypto and NFTs (non-fungible tokens). Crypto users are also highly cause-driven. The average crypto user is young, wealthy, and motivated to give. Show up in search.