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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.

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Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers? Measuring outcomes is difficult, measuring activities is easy. The focus is shifting from managing activities to results-based management. are there more gorillas?

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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

Identify advocates Review reports to find your most active participants. You can then develop ambassador programs or advocacy campaigns targeting these individuals. Sweepstakes + membership drive Like all nonprofits, our membership-based conservation customers are short on hands for data entry and are laser-focused on their mission.

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Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Well-known e-advocacy vendors like Convio , Democracy in Action , and Blackbaud will likely also soon add mobile advocacy to their list of services as well. At least I hope so.

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Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. In the past year, they averaged 7,000 advocate activities a month.

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SCOUT QUEST: New Details on M+R’s Data Co-op

M+R

Participating organizations learn which of their supporters are active — donating to other organizations, clicking on email, and more. . Adding advocacy and action data into the co-op. A process to identify if inactive supporters are actively using alternate email addresses. We’re cooking up some big new (super useful!)

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Scout Quest webinar happening NEXT WEEK!

M+R

Participating organizations learn which of their supporters are active — donating to other organizations, clicking on email, and more. . Adding advocacy and action data into the co-op. A process to identify if inactive supporters are actively using alternate email addresses. We’re cooking up some big new (super useful!)