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Design Series: Understanding Audience Needs

Forum One

I think that the most powerful design technique is to engage in active listening and empathy-building exercises with your internal stakeholders. This fosters a culture of open communication and empathy within the team. For example, a quick “Crazy 8s” exercise only takes a few minutes and allows everyone a safe and open space to ideate.

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How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

Museum 55
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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. What other museums do they follow/enjoy visiting? open rate, CTR. Where are they located?

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NTEN Leading Change Summit #14lcs: Reflection

Beth's Blog: How Nonprofits Can Use Social Media

Last week I facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Here’s what I learned: Facilitation Teams. Often, facilitation teams are brought together by an event host. Photo by Trav Williams. Do you have a preferred method?

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Making Museum Tours Participatory: A Model from the Wing Luke Asian Museum

Museum 2.0

Last week, I visited the Wing Luke Asian Museum in Seattle. I've long admired this museum for its all-encompassing commitment to community co-creation , and the visit was a kind of pilgrimage to their new site (opened in 2008). I'm always a bit nervous when I visit a museum I love from afar. The exhibits are exciting.

Museum 51
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Traveling Couches and other Emergent Surprises Courtesy of an Open Platform

Museum 2.0

I like to ask myself this question periodically, challenging myself to find substantive ways for visitors to contribute to our museum. We actively seek participation and develop structured opportunities for visitors to collaborate with us. Last month, a couple came in and asked if they could stage a pop up tea ceremony at the museum.

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Reflections on MuseumNext and Facilitating Brainstorming

Museum 2.0

Last week, Jim Richardson and I hosted MuseumNext , a 24-hour workshop for museum professionals focused on bringing new, wild museum projects into the world. We also ended the entire event with one of my favorite exercises, the Exquisite Corpse game, in which participants co-created comics of their craziest museum dreams.