Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time?

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Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Track your own data. In this post, I’ll explore the fifth strategy. .

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Analytics Strategy Fundraising Benchmark 126

Bloomerang

DECEMBER 21, 2021

In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Then ask them if the story would inspire them to take actions that help you reach your short and long-term goals. . Do they want a written appeal in the mail? Did your engagement rate improve? .

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NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. What happens, though, when visitors arrive at your website?

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sgEngage

AUGUST 10, 2021

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc).

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Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Measurable: Ensure your goal is measurable to track progress and success. Direct mail, emails, and events will make up the foundation of your fundraising campaigns.

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The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.

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Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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sgEngage

FEBRUARY 17, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests.

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sgEngage

FEBRUARY 18, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests.

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sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more. Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI.

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Tools Donor Fundraising Survey 90

Neon CRM

NOVEMBER 17, 2023

Before you send out invites to your next member event, try putting these tips into action: Give choices: Instead of telling members what you’re planning, ask them what they’d like to see planned. Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL.

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Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

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Greater Giving

DECEMBER 15, 2022

Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Top Nonprofits’ fundraising flyers guide suggests adding QR codes to your flyers or direct mail. When they donate.

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Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

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Media Cause

JUNE 21, 2022

It was then that Apple did what every advertiser and most marketing professionals would say is unfathomable: They gave app tracking options to the users. they had the ability to allow or prohibit tracking from apps. This feature is for anyone using the mail app on their Apple device. . Keep your tracking on track .

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The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Tracking open and click-through rates for each segment provides data to refine messaging. Track donor preferences and engagement over time.

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NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Start tracking your retention rates. To improve your retention rate over time, you first have to track it! Which types of campaigns or events saw the highest retention rates?

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Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

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Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Monitor Open Rates. Track Click-Through Rates (CTR).

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Tom Ahern).

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Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. It includes both your appeals and general communications and their actions and responses. Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them.

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Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. What is donor retention? Donor retention measures how many donors continue to give to your organization.

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Amy Sample Ward

MAY 17, 2011

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights. Get Started Increasing Your Engagement.

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Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

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NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

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Rate Open Benchmark Mail 61

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger.

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Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Use your CRM to track relationships with supporters. Direct mail. Traditional mail does still have a place in advocacy campaigns. Stay up to date with current advocacy trends. Social media.

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Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. They should be timely, should often communicate a sense of urgency, and, when possible, should include a call to action. to Track Click-Through Rates. Use Bit.ly

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Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. That’s average. ). So frustrating!

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

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Greater Giving

JULY 18, 2023

To help, we’ve put together this guide to break down your donor data management into actionable items. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Use your mailing list effectively. Here’s what you can expect in this guide: Gather relevant donor data.

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CauseVox

MARCH 1, 2024

For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Email marketing analytics: help us track open rate, click-through, and donation conversions. It Is A Win/Win!

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Audience Donor Survey Demographics 83

NetWits

MAY 26, 2011

Google Analytics dashboard provides an overview of website traffic; including visits, pageviews, pageviews per visit, bounce rate, average time spent on site, and percentage of new visits. Longer, hard-URLs, with high return rates suggest webpages that have been favorites or included within emails. What is it? What to do with?

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DipJar

JUNE 20, 2023

This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. Your nonprofit prioritizes employee engagement through activities such as professional development opportunities and equitable compensation, so you enjoy a high employee retention rate.

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