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4 Ways To Expand Your Nonprofit Marketing Reach in 2022

Bloomerang

Video Has to Be a Part of Your Marketing Mix. Video continues to be a key driver online to engage audiences, help people remember your organization, and connect on an emotional level. . Meanwhile, Instagram video provides options such as Instagram stickers and links if you want to drive people to content or to make a donation. .

Marketing 126
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Mastering Your Virtual or Hybrid Event: Exciting Live Auctions & Appeals – pt. 2

Greater Giving

Even with groundbreaking advances in technology and streaming, virtual events still bring an inherent distance between the action and the viewers. So how do you replicate that energy in an event where some or all guests are watching from home—and keep everyone watching the stream all the way through?

Virtual 98
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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Organically promote your Shop on social media by taking photos and videos of each item, ideally showing them in use in an authentic manner. And, remember, the best time to post is usually when it is most useful for your communities to take action. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

Facebook 260
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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

While the photos and videos within each Story are never out of order, the accounts that get the most interaction and views on their Stories rise to the top of the pile. . People love live video as a way to interact in real-time with the nonprofits they care about, ask questions, and get a fuller picture of the humans behind the brand. .

Money 279
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5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions

Classy

This is valuable in itself, helping you get the word out and drive action. But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. . Discover the Right Post Frequencies for Higher Engagement. Identify and Connect With Like-Minded People.

Linkedin 121
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12 Useful, Well-Designed, Worth-Downloading iPhone Apps Created by Nonprofits

Nonprofit Tech for Good

In general, your supporters have minimal interest in downloading a budget-friendly app that only includes a news or blog feed, a link to your YouTube Channel, and “Donate” option. You can read music news and reviews while listening to interviews, live concerts or exclusive streams of albums before they’re released.

Design 265
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Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Is a barrage of action alerts and fundraising emails burning out your activists? One of email’s strengths is its flexibility: you can use it to deliver a wide variety of “asks” and to link to content such as videos, tweets, Facebook posts and photo galleries. Are your email open rates and click rates dropping?

Action 24