Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Every action and interaction that your staff make inside the LinkedIn community helps increase your nonprofit’s brand credibility and exposure. LinkedIn Profiles.

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Linkedin Practice Social Media Sponsor 361

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages. Get a homepage-only redesign.

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Websites Alternative Nonprofit Conversation 52

Whole Whale

APRIL 25, 2022

Focus on one CTA: Donate Cryptocurrency Remember that we want to keep the important info at the top of the page (in the first screen seen) to share with the highest number of user Use the headline as a donate CTA with reference to the value proposition of donating cryptocurrency, like children.org .

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Donation Tips Widget Headline 59

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Call to Action: What are you requesting of the reader?

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email Rate ROI Social Media 52

Pamela Grow

MARCH 10, 2021

Your Goals. Are your goals: to keep your supporters informed about the impact of their gift. to take action (sign a petition, engage on social media, volunteer). Call to Action. What’s your newsletter’s call to action (CTA)? The Headline Analyzer doesn’t know your audience. I aim for over 50.

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Newsletter email Nonprofit Headline 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc). The process was facilitated byPeter Maher, founder and CEO, of Luma Institute. We had to understand the problem and the challenge we were working on.

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Design Strategy Digital Technique 128

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. Depending on the industry, seasonality, and other factors, a high CPC may be normal due to competition.

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Adwords Campaign Search Headline 52

Tech Soup

JANUARY 19, 2017

The new year is a perfect planning opportunity as your organization sets its sights on new goals and outcomes for the next 12 months. Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money.

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Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Throughout the day, top customers shared their experiences using Salesforce and highlighted the digital transformations their organizations have undergone. .

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Nonprofit New York City San Francisco Oracle 73

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. A purpose-driven company stands for and takes action on something bigger than its products and services. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals.

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Companies Alaska Malta Philanthropy 106

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Advocacy campaigns are known for approaching potential supporters through multiple methods, including door-to-door knocking campaigns, street canvassing efforts, and digital advocacy. Social media.

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Advocacy Strategy Nonprofit Volunteer 59

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Use calls-to-action. So, save the longer stories for your “About Us” tab or your blog and try using call-to-actions on your homepage instead. This is the same idea, but for a digital platform.

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Websites Fundraising Calendar Social Media 52

The Fundraising Authority

MAY 8, 2021

It helps your marketing budget go far without a digital advertising background. You want the ads to be shown during the optimal time for awareness (typically before a call-to-action or after). How to Put Your Ads Grant Into Action Keep in mind that there is a learning curve with Google Ads. But I think it makes sense.

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Grant Google Search Application 152

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels.

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ASU Lodestar Center

OCTOBER 24, 2017

posted by Chris Giarratana Digital Strategy Consultant. Here are some tips to help you create content that your recipients will open, read, and take action on. Once your nonprofit learns how to leverage email marketing, you will be able to reach your goals with a comprehensive internet marketing strategy that will ensure your success.

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email Marketing Tips Captivate 40

See3

OCTOBER 3, 2014

If the goal of your video is to rack up YouTube views, you have some tough competition. Here are 9 ways to increase the views of your organization’s video on YouTube without spending extra money on digital advertising: Feature it on your YouTube page. Upworthy headlines are a good source of inspiration.)

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YouTube Free Headline Search 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Successful nonprofit organizations will: Move from experimentation to implementation of strategic programs that drive digital engagement. Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals. The other survey, implemented by Philanthropy Action, focuses on midsized nonprofits.

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Social Media Adopt Survey Media 95

Nonprofit Tech for Good

JANUARY 10, 2022

Encouraging actions such as signing petitions or driving social media engagement. Any goal of your organization that can be accomplished by reaching a wider audience and having them come to specific pages your website can be accomplished with Google Grant Ads and you can certainly use Google Ads to accomplishing multiple goals.

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Google Grant Guide Nonprofit 347

Nonprofits Source

JANUARY 23, 2023

By simply applying for the program , nonprofits can transform their digital presence. The Basics of Google Ad Grants for Nonprofits From spreading awareness for your mission to rekindling relationships with lapsed supporters, the Google Ad Grant is a reliable way to accomplish your digital marketing goals. Hit ‘Submit.’

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Grant Google Guide Nonprofit 52

Saleforce Nonprofit

SEPTEMBER 9, 2021

For much of 2020, the lack of jobs — and the skyrocketing unemployment that resulted — made headlines. But one reason that isn’t talked about, debated, and headlined like the others is workforce development. In an increasingly digital world, this is a big problem. Goodwill, says Crawley, is a force multiplier in action. “We’re

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Podcast Develop Headline Student 112

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Include one clear and compelling CTA that prompts users to take action. Use action-oriented words to encourage clicks, such as “Donate Now” or “Volunteer Today.” Your goal should be to provide helpful ads pointing to your nonprofit as the best resource. A single CTA.

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Grant Google Guide Management 72

Classy

AUGUST 23, 2021

Optimize your campaign, boost your organization’s visibility, and take a sizable step toward your year-end fundraising goals with this list of quick tips. . Inspire donors to take action by choosing design elements that seamlessly draw them to your donation form. . Step 1: Upload a custom image to use as your headline. .

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National Raise Headline Campaign 71

CauseVox

MAY 11, 2021

In the digital age, algorithms rule. Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Digital marketing success requires grit, authenticity, and the willingness to take risks.

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Social Media Community Build Media 99

Media Cause

JANUARY 18, 2022

Helping ensure you get in front of your desired audience, Google Discovery ads utilize the following targeting options—helping you to get in front of your audience further down the funnel as they are more likely to convert/take a specific action you desire. . website visitors, converting leads, etc.) donations, event registrations). .

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Classy

APRIL 5, 2021

A fully customized donation page with a compelling appeal and branded call to action can be the difference between converting a visitor or losing a donation. Use high-quality images or graphics to support your call to action. To get started, here are a few campaign elements we recommend: Create a clear custom headline .

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Campaign Fundraising Strategy Headline 64

Bloomerang

FEBRUARY 1, 2022

So we have three key goals for our conversation this afternoon or morning depending on where you are. Second is to develop some action-oriented strategies to recruit and retain and engage diverse board members in fundraising activity broadly. And then unpacking some case studies that can articulate some of these strategies in action.

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Leadership Fundraising Gift Slides 62

Saleforce Nonprofit

MAY 2, 2023

Especially if your organization has been around for decades, or if you’re just beginning your digital transformation journey. Nearly three-quarters (74% ) of nonprofit leaders report digital transformation is a “need to have” or “must have,” but only 12% scored high in terms of digital maturity.

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Data Nonprofit Digital Metrics 52

DipJar

MAY 3, 2022

Your main website is your nonprofit’s digital hub for engaging supporters in all of your initiatives, so you should focus your efforts on making it the best it can be. You will want to design your site with that audience in mind, so adjust your tone, color scheme, imagery, and headlines accordingly. Follow accessibility best practices.

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Fundraising Audience Websites Design 52

Nonprofits Source

SEPTEMBER 8, 2017

It’s one of the easiest and most direct ways to measure digital investments. Is your audience most receptive to certain headlines or promotional offers? 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. At the end of the day, your goal is to convert email copy into tangible results.

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email Marketing Strategy Fundraising 89

Tech Soup

NOVEMBER 15, 2016

Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Keep the Page Focused on a Single Call to Action. Think Mobile.

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Donation Headline Giving Tips 36

M+R

JUNE 7, 2023

Whether we’re working to shed light on longstanding inequalities, change discriminatory practices, or ensure opportunities for folks from historically marginalized communities, much of our work shares one common overarching goal: striving towards equity. Audiences & Outlets What are the overarching goals for this project?

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Guide Media Language Storytelling 72

Bloomerang

SEPTEMBER 12, 2021

My goal here is to give you as much value as possible in lots of different ways. We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. So much accountability, but had no idea how I was going to get to that goal. Their goal was only 15.

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Results Video Donation Fundraising 83

Tech Soup

NOVEMBER 12, 2015

Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Keep the Page Focused on a Single Call to Action.

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Donation Headline Tips Language 36

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor.

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Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. On her blog, VictoriaEcommerce , she looks at how organizations can make the most out of their social media accounts and covers the latest developments in the digital world. SOCIAL MEDIA MARKETING FOR NONPROFITS.

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Social Media Resource Marketing Media 109

Nonprofits Source

SEPTEMBER 8, 2017

It’s one of the easiest and most direct ways to measure digital investments. Is your audience most receptive to certain headlines or promotional offers? 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. At the end of the day, your goal is to convert email copy into tangible results.

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email Marketing Strategy Fundraising 45

Tech Soup

JULY 30, 2015

It will entail submitting some basic information about your organization and how you will use the in-kind digital advertising to further your impact. These should be conversion-oriented pages with a clear purpose and clear call to action. Have goals set up in Analytics and AdWords. Setting Up and Maxing the Account.

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Adwords Grant Google Impact 36