Amy Sample Ward

APRIL 23, 2009

It’s just the kind of conversation starter I wanted to throw out there! I can’t wait to hear your ideas on this and to share mine, too. Yesterday’s post for Earth Day, about social media and the energy/climate change/green movement is already getting some tremendously insightful and interesting comments.

Causes 100

Causes Conversation Award NTC 100

Amy Sample Ward

NOVEMBER 24, 2009

I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation! There’s calls to action, story telling, questions and requests, and much more. Stand back!

Conversation 111

Conversation Story Support Strategy 111

Connection Cafe

SEPTEMBER 5, 2017

At the American Cancer Society Cancer Action Network (ACS CAN) , the advocacy affiliate to the American Cancer Society , we have a volunteer like Susan in every congressional district. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. Let’s get started with some general tips.

Offline 44

Offline Campaign Channel Cancer 44

Tech Soup

JULY 19, 2017

To view the results, I use a shared Google spreadsheet, but you could make a grid on a whiteboard or even just a piece of paper. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share. Here's how it works: 1. Stage Setting.

Exercise 55

Exercise Social Media Offline Content 55

Bloomerang

JULY 26, 2021

The user experience must be compelling enough to inspire action. Do you have clear, bold calls to action? Is it easy to share your website and other links via social media or email? . Is it easy to see how to give offline? Interactivity significantly increases shares and conversions. If so, how?

Strategy 142

Strategy Online Fundraising Plugin 142

Amy Sample Ward

JANUARY 7, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can check out the blog and conversation on the SSIR opinion blog , or read it reposted below. In this case, for this conversation, co-creation is used generally to touch on issues of access and engagement, and collaboration.

Reflection 129

Reflection Offline Social Network Collaboration 129

Neon CRM

OCTOBER 31, 2023

The factors determining how engaged a donor is will vary from organization to organization, but engaged donors are typically the ones most responsive to your messages, most likely to attend events, the first to volunteer, and proud to share your mission within their networks. Encouraging conversations.

Donor 98

Donor Strategy Nonprofit Phone 98

Cloud 4 Good

JUNE 28, 2022

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. Embracing Evolution.

Marketing 101

Marketing Language Product Phase 101

Amy Sample Ward

FEBRUARY 29, 2012

I’ve included my interview below, but you can also read it and join the conversation on the NetSquared blog. Similarly, because I am a certain age, have a certain allergy, favor a specific political party, or even care about a certain social issue, I do not automatically belong to a community with a shared experience.

Community 179

Community Organization Online Netsquared 179

Amy Sample Ward

MARCH 27, 2012

Read the post and join the conversation on the NTEN blog. I hope you’ll share your lessons, too! Assuming you know the most about these tools means you have the opportunity and responsibility to share your knowledge and help the community be as savvy as you! This post is cross-published from NTEN. This is a big one.

Community 249

Community Management Lesson NTEN 249

Amy Sample Ward

NOVEMBER 19, 2010

The social impact landscape in Romania is complex and exciting – you can see struggle and hope, fear and enthusiasm mixed in every conversation and every presentation. I had the opportunity to facilitate the IT track and had lots of fun poking, prodding, and supporting some really interesting conversations and sharing sessions.

Romania 178

Romania Facebook Campaign NGO 178

Tech Soup

OCTOBER 22, 2010

Baker presented an engaging and dynamic presentation which emphasized the symbiotic relationship of both online and offline engagement, the power of both to create community, encourage activism, develop branding, and unify those with common goals, both locally and globally. Then, repeat.

Conversation 63

Conversation San Francisco Online Digital 63

NonProfit Hub

JUNE 20, 2017

The juxtaposition of two conflicting actions—being an activist and, well… slacking. Everyone’s timeline was full of people sharing their videos on social media and challenging their friends to do the same, which resulted in tons of social media interaction and millions of dollars for ALS research. Sparking conversation.

Help 68

Help Social Media Awareness Offline 68

Get Fully Funded

JULY 16, 2023

” “The conversation easily gets off-track, and before you know it, 30 minutes have passed and we haven’t even discussed important business because we’ve gotten off on a tangent again.” One agenda item is mentioned, and that is Betty’s cue to break into lengthy stories and opinions, basically hijacking the conversation.

Fun 98

Fun Product Law Nonprofit 98

Amy Sample Ward

JUNE 6, 2011

I started the keynote by reading a poem by Deanna Zandt, a friend and the author of Share This! Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions.

Build 220

Build Community Technology Action 220

Amy Sample Ward

SEPTEMBER 8, 2010

I’ve written about it , submitted a session proposal with colleague Debra Askanase to the 2011 NTC, and recently had the opportunity to start a conversation on the topic of engaging your community across platforms in a GroupVine message (more information about my use of the tool at the bottom of this post). People are networked.

Network 140

Network Influence Platform Offline 140

Neon CRM

NOVEMBER 15, 2023

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) Your call to action (CTA) and main campaign message should be clear and centered, but stories are donor conversion machines.

Mail 52

Mail Campaign Donor Tips 52

Amy Sample Ward

AUGUST 3, 2010

You can check out the post and conversation there , or read a copy of the post below. —– I truly believe that in all communications, information sharing, marketing and even community building there is a natural balancing between more-and-more-global and more-and-more-local. What examples do you have to share?

Local 143

Local Global Tools Case Study 143

Amy Sample Ward

JUNE 8, 2011

Would love to hear if you have examples or tips to share! Focus on Shared Goals and Shared Ownership. First, identify what your community wants to do – what it is coming together around, whether it’s an event, an action, or a movement. Lastly, be active in sharing your toolbox. Principles of Community Organizing.

Community 253

Community Build Organization Case Study 253

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The last time I shared a plenary stage with Marcelo Iniarra was in 2014 at the International Fundraising Congress where he rode a bicycle on stage! Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories.

Learning 86

Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Bots needs to be designed increase engagement, support and inspire offline action. The bot is programmed to encourage fans who message the page to sign up for different actions. The next step is figure out the script and pathways for the conversation. Please share in the comments.

Script 103

Script Ethiopia Nonprofit Facebook 103

Saleforce Nonprofit

SEPTEMBER 3, 2021

But assuring security and data protection is a shared responsibility between Salesforce.org and our customers. There are offline MFA options for low connectivity areas. Trust is the number one value for Salesforce.org and we are committed to ensuring world-class security across our products and solutions. Learn more in the MFA Guide.

Practice 120

Practice Data Afghanistan Environment 120

Amy Sample Ward

JULY 29, 2011

One of the biggest barriers to sharing our experience and knowledge, and learning as organizations is the belief that we are all so different we can’t actually share or learn from each other. What options do you provide to your community to have share responsibility or ownership for a service, program, or event?

Social Media 178

Social Media Public Media Community 178

Amy Sample Ward

SEPTEMBER 22, 2009

A day of on and offline events spanning the globe celebrating the Web. OneWebDay opens up techie conversations to everyone. So, for OneWebDay today I wanted to share a few ways that I think we can all help others join the conversation about creating a Web that includes everyone. Today is OneWebDay ! Creating for All.

Celebrate 164

Celebrate Web Digital Conversation 164

NTEN

JULY 14, 2011

From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough. For the social web to come alive and really spark change, users need to be given other actions to take beyond standard sharing.

Social Media 99

Social Media Websites Integration Media 99

Neon CRM

OCTOBER 6, 2023

Provide clear event details, including ticket prices and benefits, to encourage immediate action. Use compelling subject lines, appealing visuals, and a strong call to action to entice recipients to purchase tickets. And don’t forget to follow up with reminder emails and exclusive offers to boost conversion rates!

Tips 52

Tips Fundraising Local Channel 52

Amy Sample Ward

MARCH 5, 2009

I have a new post up on the Stanford Social Innovation Review blog and wanted to share it here as well because I think it could start some interesting conversation. we20 wants to inspire people, online, to get together, offline, to talk about ideas to improve our lives and our world. These G20 leaders meet in London on 2 April.

Network 100

Network Offline Case Study Campaign 100

Amy Sample Ward

JULY 10, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. These mini-websites are usually graphic-heavy and have very straightforward, action-oriented copy.

Web 126

Web Map Bookmarking Culture 126

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. In the book, we share a couple of case studies and examples of engagement models. Register here.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Be sure to provide them with content they can share about the events such as sample tweets and Facebook status updates. Here’s a great example of material for event ambassadors from last years’s Giving Tuesday. Start to recruit your champions, people in your community who can serve as ambassadors for promoting the event.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here.

Feeds 102

Feeds Social Media Measure Summary 102

Everyaction

MAY 24, 2018

Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels.

Benchmark 62

Benchmark Digital Trend Report 62

Amy Sample Ward

JANUARY 20, 2011

Here are some questions that can help get people talking to start sharing the groups they work with. In my experience, the more diverse group you can get together to have this conversation and work through this planning together, the more complete a picture you can draw of your community. There will probably be a lot of things to list.

Metrics 219

Metrics Community Map Template 219

Amy Sample Ward

JULY 1, 2009

You can read the post and participation in the conversation on the SSIR blog here! The piece is reposted below: Have we replicated our offline social dynamics and barriers online? Make your calls to action part of the routine! Actions: What kinds of “actions” do you want your community members to be able to do?

Community 100

Community Myspace Social Network Demographics 100

Amy Sample Ward

NOVEMBER 16, 2009

But to many people active in online social action communities, these events had deeper meaning. It’s something I can only wrap my mind around by talking to others and hope that this is a chance to further a very important conversation. and so… The Conversation. Well, it means a lot.

Myspace 108

Myspace Causes Philanthropy Offline 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Add “share” buttons to your website pages and email newsletters too. Step 2: Share Across Channels. The more channels you can use to reach a supporter, the more likely they are to see your updates, to engage in conversation, and to build a positive image of and rapport with your organization. Step 3: Reinforce What Works.

Social Media 101

Social Media Content email Websites 101

Amy Sample Ward

MARCH 9, 2010

You can read the post and join the conversation on the SSIR blog here , or read the copied post below. As organizations or community builders active online, working to practice and create quality engagement, we are often trying to guide, collect or herd conversations and interactions into spaces that we have created or monitor closely.

Influence 114

Influence Giving Broadcast Empowerment 114