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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

This metric is important because it can help you figure out how well your ad copy is performing! You can use that benchmark to determine how well your ad copy is performing. 3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. This information can help inform their own ad campaigns and identify opportunities for differentiation.

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Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]

Classy

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. The State of Modern Philanthropy 2021 deep dives into the latest fundraising data and actionable takeaways based on the performance of over 4,800 nonprofits. . STAY PREPARED: The Ultimate Guide to Recurring Giving .

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Awareness Metric: Total Reach/Impressions.

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7 signs of a successful enterprise association

Nimble AMS

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals! We are very fortunate to have Nimble AMS.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Another reason you need to embrace this type of strategy is because it will help you understand why your efforts succeeded or failed. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

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