Eric Jacobsen Blog

AUGUST 4, 2015

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown.

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The MatrixFiles

JANUARY 2, 2024

I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. The key here is making specific enough goals that you end up with an action plan and a timeline. So many of us resolve to exercise more, be kinder, spend more time with family, and so on. What about our websites?

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Eric Jacobsen Blog

JANUARY 30, 2024

Julie Charlestein is the author of the book, How To Lead Your Family Business: Excelling Through Unexpected Crises, Choices, and Challenges. In her highly personal storytelling style, Charlestein shares her experience as an emerging leader and ultimately CEO, who has worked to earn her colleagues’ respect.

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Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Video engagement on social media is the measurable action that viewers take after watching. Your emotions compel your body to take action.

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Bloomerang

JUNE 2, 2021

Storytelling is one of the hottest buzzwords in the nonprofit industry, and in marketing in general. Include a call to action. A clear call to action will help reinforce the goals/objectives you established for your communication efforts. Author information Madison Gonzalez Advancement Director at Morning Light, Inc.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. When creating a Facebook Ad for a year-end campaign, it’s imperative to have an eye-catching visual and a specific call-to-action.

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Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. This video does not have a direct fundraising call to action at the end of it, because it is part of a bigger documentary.

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Eric Jacobsen Blog

AUGUST 9, 2023

Julie Charlestein is the author of the new book, How To Lead Your Family Business: Excelling Through Unexpected Crises, Choices, and Challenges. In her highly personal storytelling style, Charlestein shares her experience as an emerging leader and ultimately CEO, who has worked to earn her colleagues’ respect.

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Qgiv

NOVEMBER 17, 2023

About Alex Alex is one of the world’s foremost experts on accountability and commitment, a five-time TEDx Talk speaker, author, podcast host, internationally-recognized humanitarian, and founder of the because I said I would movement.

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Eric Jacobsen Blog

JULY 1, 2014

Paul Smith , author of the best-seller book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. A story‘s structure should be context, action, result.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Use title case to give a sense of authority. Emphasize the timeliness of your ask.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. By Julia Campbell . She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog.

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Bloomerang

MAY 4, 2021

The struggles in a good nonprofit story formulate the rising action. Author information Madison Gonzalez Advancement Director at Morning Light, Inc. Madison Gonzalez is a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet. relationships).

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Eric Jacobsen Blog

OCTOBER 10, 2016

And, the newest installment in the series is equally good, informative, practical and actionable. Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. It helps them relax.

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The Modern Nonprofit

APRIL 6, 2021

The authors aren’t just fundraising experts, but also literary and playful in their writing. Beth is the co-author of The Networked Nonprofit (with Allison Fine) and Measuring the Networked Nonprofit (with KD Paine), which explore the topics of social fundraising in great detail. THE STORYTELLING NONPROFIT.

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The Modern Nonprofit

FEBRUARY 22, 2022

According to social media researcher and author Dan Zarrella , including more links in your emails will garner better click-through rates and fewer unsubscribes. Make use of storytelling to make your asks more compelling. Learn more about how storytelling can improve your communications. Always include links.

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Tech Soup

SEPTEMBER 8, 2017

The difference between having a clear, succinct point and not having one is often the difference between viewers who take action after watching and viewers who click out halfway into the video. Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video!

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EveryAction

MAY 1, 2017

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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Top Nonprofits

APRIL 20, 2022

Leverage storytelling to build a base. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Leverage storytelling to build a base. No matter the platform, your best bet for moving supporters to take action is to tell a compelling story. This is your call to action.

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Eric Jacobsen Blog

AUGUST 15, 2012

Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders.

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Eric Jacobsen Blog

MARCH 11, 2024

Today brings a must-read book for anyone who makes presentations at work, a club, a non-profit, or to any group of individuals the reader wants to persuade to take action. Sjodin is the founder of Sjodin Communications and is a New York Times bestselling author, award-winning speaker, and consultant for Fortune 500 Companies.

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Saleforce Nonprofit

JUNE 28, 2022

Jack Harries understands the power of storytelling. With the advent of the stakeholder economy and its belief that the business of business is improving the state of the world, we have heard a lot about employee engagement, corporate philanthropy, and the role of business in supporting community action and change. About the Author.

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Eric Jacobsen Blog

JULY 9, 2023

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. Author Bill McBean has spent nearly 40 years as a successful business owner. Authors are Alan S. In the book, you'll find over 100 ready-made stories you can use as templates to tell your stories. Berson and Richard G.

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Qgiv

MARCH 29, 2023

For ads to rank high in Google Search, it’s critical that websites are easy to navigate and actionable with call-to-actions for conversion tracking. Being in control of website storytelling is key and nonprofits should continue to add new pages and content regularly to showcase impact and provide new keyword opportunities.

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Saleforce Nonprofit

JANUARY 7, 2022

Climate change — and climate action — are undoubtedly the defining issues of this decade. Like so many climate fiction authors before me, I had to resist the urge to make it a purely dystopian story. Climate change — and climate action — are undoubtedly the defining issues of this decade. About the Author.

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Saleforce Nonprofit

DECEMBER 1, 2022

How Can Brands Leverage Storytelling To Tap Into the Cultural Zeitgeist and Shift Public Perception? And the late, great Steve Jobs gave (RED) some pretty good advice on storytelling: Keep it simple. How Does a Brand Like (RED) Use Storytelling To Mobilize Other Brands To Do Good? And storytelling is at the very heart of that.

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Eric Jacobsen Blog

JANUARY 16, 2021

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. Author Bill McBean has spent more than 40 years as a successful business owner. Authors are Alan S. In the book, you'll find over 100 ready-made stories you can use as templates to tell your stories. So, there you go.

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Eric Jacobsen Blog

OCTOBER 24, 2020

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. Author Bill McBean has spent nearly 40 years as a successful business owner. Authors are Alan S. In the book, you'll find over 100 ready-made stories you can use as templates to tell your stories. Berson and Richard G.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. It includes frameworks, but also very actionable and doable tips and practices. It doesn’t attempt to be comprehensive, but links to resources to go deeper in a particular area.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

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Saleforce Nonprofit

MAY 5, 2021

It’s the gift of having my children teach me that everyday actions can make a world of difference. Children are teaching their parents that everyday actions can make a world of difference. Parent-led actions can resonate with diverse publics and policymakers, and can cut across ideological and political boundaries.

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Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. It’s about going beyond superficial engagement metrics to truly grasp what an audience cares about, what questions they want answers to, and what inspires them to take action.

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Eric Jacobsen Blog

JANUARY 17, 2020

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. Author Bill McBean has spent about 40 years as a successful business owner. Authors are Alan S. In the book, you'll find over 100 ready-made stories you can use as templates to tell your stories. Berson and Richard G.

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Connection Cafe

NOVEMBER 7, 2014

They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

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Eric Jacobsen Blog

MARCH 31, 2018

Being a good storyteller will serve you well in your leadership role. "A Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K. Elemental : A story often has elements including a hero, challenge, journey, resolution, change, and call to action.

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NonProfit Hub

MARCH 2, 2021

Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. MARYANNE DERSCH : Make It Stick: How to Get New Ideas into Action. Julia Campbell is on a mission to make the digital world a better place.

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