CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’ve hit a wall with your marketing strategy. You’re frustrated and tired.

Audience 76

Audience Video Storytelling Technique 76

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85

Test Audience Research Interview 85

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding what WCAG criteria is new and what remains relevant is important for growing your supporter base and maximizing your impact. Spread the word!

Accessibility 325

Accessibility email Practice Ratio 325

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. 7 Fundraising Actions Taken by Successful Nonprofits.

Action 106

Action Difference Fundraising Nonprofit 106

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 340

Public Service Script Oregon 340

EveryAction

MAY 30, 2023

on the Mobilize platform for the 2022 cycle. Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Qgiv

JULY 30, 2021

Peer-to-peer fundraising is a great way to raise money and build your donor base, but the type of platform you use also has a major impact on your campaign’s performance, and your ability to retain new donors and fundraisers from year to year. . Let’s break down each platform! Qgiv | Best Peer-to-Peer Fundraising Platform.

Platform 98

Platform Fundraising Nonprofit Gift 98

Forum One

APRIL 8, 2021

When a complete website redesign is not an option, there are small tweaks and improvements that can help you quickly optimize your website’s impact today. Start by understanding your audiences and tailoring content and outreach to their needs. Walk: Collect data and determine what it is telling you about your audiences.

Impact 77

Impact Channel Audience Content 77

Nonprofit Tech for Good

MARCH 4, 2020

They can use these extra hours to rally behind your cause—little actions can truly make a large impact in the long run. If your nonprofit audience is generally made up of exercise enthusiasts, you’ll want to share Charity Miles with them after your nonprofit gets added to the benefiting charity list. Download the app: ios.

Social 320

Social Charity Phone Exercise 320

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 74

Action Report Practice Fundraising 74

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change.

Marketing 52

Marketing Guide Nonprofit Channel 52

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Achieve

AUGUST 12, 2021

Millennial Impact Report. Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience.

Audience 82

Audience Tips Fundraising Social Media 82

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Segment your audience. Measurable.

Digital 59

Digital Marketing Create Social Media 59

Media Cause

DECEMBER 2, 2022

This means that when a user performs an action on your website, that information is sent to your server and later transferred to Facebook via an API. . From a performance side we saw the impact of iOS 14.5 that may impact your nonprofit. . What is CAPI? . CAPI or Conversions API is Meta’s server side tracking solution.

Impact 52

Impact API Track Conversation 52

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Is it useful? Is it timely?

Metrics 52

Metrics Impact Guide Literacy 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Here’s what they said.

Advocacy 143

Advocacy Local Audience Poll 143

Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Show them precisely what impact their gift will make. Giving Tuesday 2021 is right around the corner.

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Question Giving Sponsor Nonprofit 278

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Use a call-to-action.

Video 105

Video Support Tips Audio 105

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events.

Tools 361

Tools Fundraising Analytics Analysis 361

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Let’s take a look at how event data can be put into action.

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Associations Data Registration Analytics 318

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. So, what can you do to adapt to the changing platforms ahead of 2022 planning? Paid Media.

Action 52

Action Campaign Trend Tips 52

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. This is where a well-orchestrated omnichannel marketing strategy has the potential to have a significant and positive impact on your audience’s overall user experience as well as your organizational goals. Take and agile approach.

Marketing 47

Marketing Impact Create Tips 47

Saleforce Nonprofit

SEPTEMBER 22, 2021

This year, the focus is on building unique experiences to drive mission impact. How International Justice Mission is Using Salesforce to Drive Impact. The new system allows them to visualize their logic model in action across programs in 24 offices in 14 countries. Stories of Impact from Our Customers.

Experiment 111

Experiment Impact Australia Nonprofit 111

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Socialbrite

SEPTEMBER 26, 2022

It’s true that, as individuals, each of us has only limited ability to impact an issue as big as climate change, for just one example. Like wildfires, the impact of global catastrophes can spread quickly. Go where your audiences are most comfortable. It is especially important to meet our audiences where they already are.

Activities 111

Activities Active Activism Colorado 111

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. 7 Fundraising Actions Taken by Successful Nonprofits.

Action 52

Action Difference Fundraising Nonprofit 52

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Most texts are read right away, so the easier it is to get involved, the more likely donors are to take action then and there. Those aboard the online fundraising train tend to not look back.

Ideas 358

Ideas Online Fundraising Social Media 358

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

FEBRUARY 23, 2024

The key tools at your disposal—nonprofit Customer Relationship Management (CRM) systems and fundraising platforms—aren’t isolated components but complementary forces driving your mission to engage, retain, and expand your supporter base. Here, CRM systems play a crucial role. This leads to more effective support of educational programs.

Education 79

Education Fundraising Integration Nonprofit 79

Neon CRM

NOVEMBER 30, 2023

Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. Nonprofit storytelling refers to narratives an organization shares (often called “impact stories”) as a way to illustrate its mission and connect with supporters on a personal, emotional level.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Candid

JULY 7, 2022

This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Meta and TikTok have made donations even easier, giving potential donors the opportunity to donate without leaving the platform. On the day, have a compelling post and a clear call to action. .

Social Media 111

Social Media Media Giving Tips 111