Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 8) Get to know your Twitter Analytics Dashboard.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

Facebook 196

Facebook Change Tutorial Plugin 196

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be familiar with the organization’s case for support, annual reports, theory of change, and other collateral materials.

Fundraising 343

Fundraising Mail Law Donation 343

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Note from Beth: For those of you who have been following my blog for a long time, you know of my obsession with research reports, particularly social media research snippets. The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? And people did indeed see successful results.

Facebook 123

Facebook Research Advocacy Analytics 123

Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Facebook: facebook.com/JointheFight. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Organization Size: Medium.

Cancer 217

Cancer Social Media Los Angeles Action 217

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. Thankfully, you can now pre-schedule posts on Facebook itself.

Analytics 106

Analytics Tools Social New York City 106

Connection Cafe

APRIL 3, 2019

Sometimes we all get so caught up in reporting that it’s easy to forget about the people behind those numbers. Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. The thing with these analytics though is they focus predominantly on what’s happened in the past.

Analytics 35

Analytics Data Fundraising Amazon 35

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. End-of-Year Fundraising Dashboard.

Strategy 265

Strategy Fundraising Social Media Nonprofit 265

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Having a way to report in-platform on key conversions will still be essential to optimize your media spend, but they shouldn’t be the primary way that you measure your results.

Marketing 52

Marketing Plugin Track Policy 52

Qgiv

JUNE 29, 2021

According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads!

Social Media 89

Social Media Tools Media Create 89

Forum One

AUGUST 12, 2021

Review existing analytics and donor research to make sure your end-of-year fundraising is based on insights about your particular donors, not generalizations. No matter your platform or approach, it’s essential to have a strong call-to-action and make a compelling case for investment in your work. Know and grow your audience.

Digital 87

Digital Fundraising Analytics Offline 87

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

ROI 94

ROI Facebook Advocacy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post.

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Facebook Measure Change Images 131

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Bottom of Funnel: At the bottom of the funnel, users have signaled that they are ready to take a conversion action. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Three ways to go beyond page visits and bounce rates?

Causes 52

Causes Data Profit Demographics 52

Media Cause

OCTOBER 14, 2022

Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., While Paid Social ads (Facebook, LinkedIn, etc.) Programmatic Advertising for Nonprofits: Understanding Programmatic Advertising. Why Use Programmatic Advertising.

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Audio Search Audience Websites 52

Cloud 4 Good

AUGUST 25, 2022

Many high-level decision-makers understand the role of ethics in technology, particularly as it relates to artificial intelligence, machine learning, and predictive analytics. They must rely on their technological savviness to transform that understanding into positive action. Understanding Ethical Responsibility.

Roles 59

Roles Companies Technology Journal 59

Qgiv

JULY 27, 2021

This is true for businesses, it’s true for nonprofits, it’s true for entrepreneurs, it’s true for basically anyone that’s trying to get someone to take an action. One is “how do you attract and engage the type of person that’s going to take an action” and then “how can you create a message that’s going to compel them to take action?”

Social Media 138

Social Media Media Tips Social 138

Qgiv

AUGUST 21, 2023

While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. Despite this, GivingTuesday’s Look Back report shows that GivingTuesday provides a donor acquisition growth rate that is 4.4x

Template 98

Template Retention Stream Social Media 98

Allegiance Group

APRIL 15, 2024

Nonprofits usually report retention as a percentage. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. subscribing to your newsletter).

Fund 52

Fund Donor Strategy Search 52

Whole Whale

SEPTEMBER 22, 2020

It is important that the people you are adding to your list aren’t being tricked into signing up, and are instead primed to take the next action that will deepen your relationship and their commitment to your organization. These call-to-action boxes break up written content with a clear and relevant email request. Lead magnets.

Ideas 98

Ideas Donor Work Online 98

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact.

Metrics 100

Metrics Social Media Measure Media 100

Qgiv

APRIL 9, 2024

And it’s a direct line where you can share the work you do with your supporters to provide transparency and motivate your community for action. Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Fundraising.

Social Media 52

Social Media Media Guide Social 52

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Bloomerang

DECEMBER 19, 2023

According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics.

Software 89

Software Free Tools Adobe 89

Amy Sample Ward

JANUARY 20, 2011

These goals should primarily come from the Community Map where you have two columns’ worth of goals and actions. For example, the community map may have identified facebook as a platform that one group uses. There is no point tracking what you’re doing if you aren’t reporting it! Monthly reporting of trends and insights.

Metrics 219

Metrics Community Map Template 219

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here. Michel reports that those increased during the month of September at a faster rate.

Feeds 102

Feeds Social Media Measure Summary 102

Amy Sample Ward

JULY 29, 2011

Some are using tools like Twitter or Facebook to invite listeners to a post-segment conversation with reporters, moving them from a passive action (listening) up the ladder of engagement to an active action of commenting and discussion. Google Analytics for Facebook Pages. Google Analytics for your Wiki.

Social Media 178

Social Media Public Media Community 178

John Kenyon

SEPTEMBER 5, 2018

Data is gold because it tells you what your community is interested in online, beyond what you want to communicate or actions you want to have folks take. I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data.

Data 52

Data Strategy Online Social Media 52

Classy

JUNE 8, 2021

This is valuable in itself, helping you get the word out and drive action. For more tips about expanding your nonprofit’s reach on the LinkedIn platform, check out for guide, LinkedIn Pages: Action plan for nonprofits. Previously, he worked at Google, IBM, Facebook, and Accenture. . Identify and Connect With Like-Minded People.

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Forum One

JUNE 10, 2021

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Additionally, you may have reports from social media channels, like Facebook and Twitter, and maybe a third-party fundraising system, like Blackbaud or Classy. With the above findings in hand, do the math.

Personal 49

Personal Online Giving Oregon 49

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

In 2017, they started working on Civis Analytics to build “micro-targeting” algorithms to identify low-dollar donors online who could be converted with personalized messaging. It analyzes the performance of a fundraising campaign’s creative elements: narrative, emotion, calls-to-action, formatting, and word positioning.

Benefit 65

Benefit Fundraising Retention Conversation 65

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Nonprofit Tech for Good

APRIL 27, 2023

Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Digital 353

Digital Marketing Tools Resource 353

NetWits

NOVEMBER 11, 2010

Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. In fact, I’d probably not get much traffic or have many people share it on Twitter or Facebook. “5 No Call to Action. The take away is simple here – always have a call to action.

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email Profit Registration Review 212