Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

(KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. The secret sauce to success for nonprofits and social media is reflecting in action. A= Action M0= Monitor RE= Reflection on results - rinse and repeat. I'm going to call it AMORE.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. Step 7: Analyze your data, turn it into action, measure again. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.

Results 97

Results Metrics Measure Associations 97

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. In contrast, the event model records the actions people take, for example clicking or scrolling. It provides more customization but requires greater analytical skills.

FAQ 59

FAQ Organization Analytics Google 59

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Include information about your virtual event on your blog and push out the link via any of the advertising methods listed above.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! Spreadsheet aerobics is actionable data. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

There are no systems in place, no dashboards or simple collection method. Data is focused on the metrics that are specific to social media channel. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data. DoSomething.Org: A Data-Driven Nonprofit In Action.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? Disaster work. How long do you need to archive the data?

Social Media 100

Social Media Channel Data Media 100

The Modern Nonprofit

JUNE 6, 2024

Transform your vision into actionable steps and watch your organization thrive. Step 2: Conducting a Market Analysis for Your Non-Profit Conducting a comprehensive market analysis is crucial for non-profits to understand the landscape they operate in and make informed decisions. and expected outcomes or impact.

Profit 59

Profit Guide Build Metrics 59

Connection Cafe

JUNE 5, 2017

That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. They know their actions are being monitored. Instead, we learned how to better control for the effect in our analysis. Social Listening and Social Media Content Analysis. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

In Elizabeth Boris’s words “…they are missing in action.”. Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA.

Measure 99

Measure Roles Support Literacy 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Putting a resolution into action with baby steps is the best way to succeed. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Some analysis questions: What points were the participants in the room tweeting?

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Do you know what method of outreach is most effective for an advocacy campaign? for a fundraising campaign?

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

Data collection may occur from time to time, but there is no formal reporting.There are no data systems in place, such as dashboards or simple collection methods. In addition to periodic check-ins, the organizational dashboard includes goal-oriented performance metrics.

Culture 50

Culture Data Create Reflection 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Backlink analysis. Individual tasks. Then, track your rankings for those keywords in Moz.

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

" And, of course, such metrics are useless. She called her network to action and they responded. Maybe the Case Foundation will evaluate this project and provide some methods for doing this type of analysis. You can read more about her cause here. ) This is an example of how love spreads.

Blogher 50

Blogher Cambodia America Org 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

The key skill is pattern analysis and of course, using what you find to inform decisions or actions. Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. You can listen with google alerts, technorati, Twitter search, and RSS readers. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. To understand how to identify actionable reports from the complex sea of information collected in an analytics tool. Learning Goals. To understand the definition web analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

The important thing is that is actionable. The landing page has to make sense and it has to lead to the action you want. There are some other methods you can use. And, of course use action words! The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. You have your goal.

Adwords 69

Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Each panelist will provide in-depth analysis of a notable social media screw-up they’ve been involved in, isolate key failure factors, analyze the broader lessons, and talk about how these specific organizations improved on their mistakes. Method Tweeting for nonprofits: Much Ado About Something. How has human behavior changed?

Comment 97

Comment Artist Social Media Hype 97

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Once you’ve written down your broad goals, it’s time to develop them into more concrete and actionable resolutions. Your actions will need to address this gap. Analyze key metrics in your database. Phase 4: The Analysis Stage. Step 5: Craft your nonprofit communications plan.

Digital 98

Digital Strategy Create Phase 98

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Action This is the step where a potential donor decides to take the plunge and support your nonprofit.

Management 52

Management Donor Guide Retention 52

Bloomerang

OCTOBER 31, 2023

Payment processing methods: To handle financial transactions and ensure accurate donation processing. Look for dashboard metrics and customizable templates, so you can better understand your donors, and nurture them into committed supporters of your mission.

Classes 104

Classes System Management Donor 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

OCTOBER 5, 2021

Put a matching gifts drive into action. Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. This should include action steps, due dates, and who is responsible for each item. Check them often!

Campaign 69

Campaign Practice Giving Social Media 69

Bloomerang

SEPTEMBER 12, 2022

Fundraise Up offers a range of payment processing fees depending on the payment method used. In addition to the classic gift acceptance methods like credit cards, GiveButter allows your organization to accept donations through Google Pay, Apple Pay, PayPal, and Venmo. You receive a list of prospect insights for analysis.

Software 80

Software Fundraising Nonprofit Platform 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. Taking Action or Fundraising: You're using social media tactics to spur supporters to action or donate. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts.

Social Media 106

Social Media Map Strategy Media 106

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. Does their profile include a link to an action (sign a petition, write a letter, etc.)? But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. Does their profile include a link to an action (sign a petition, write a letter, etc.)? But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Nonprofits Source

AUGUST 26, 2017

The key to email outreach is to make it short, but actionable. After conducting a site-wide analysis I found 230 additional broken links that I was more than happy to share. An outreach campaign is your action plan for spreading the word about your organization. Finally, make sure to follow-up. Educates members on HR practices.

Results 82

Results Digital Strategy Chapter 82

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2015

She shared that Bob likes to talk about nonprofit data scientists as being dot organisms. Just like your brain, you have nerves everywhere that tell you to take voluntary actions like “raise your arm.” Or involuntary actions, like breathing. Their primary communications method is text and that lends itself to templates.

Learning 50

Learning Teen El Paso Homeless 50

Museum 2.0

FEBRUARY 4, 2020

The worry becomes a shadow looming over me as I do whatever other actions I’m doing with my time. There is no simple metric to understand how to consider efficiency and effectiveness in intellectual work. Data analysis isn’t strictly my job, but I’ve been asking everyone to start using data to help inform decision-making.

Work 38

Work Time Museum Analysis 38