Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits
Nonprofit Tech for Good
JULY 30, 2023
Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. When stakeholders resonate with your organization’s narrative, they are likelier to choose it over others with similar goals.
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