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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Easy Access to All Data.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Advancing racial equity for effective environmental grantmaking 

Candid

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Nonprofit Healthcare Data Integration By aggregating data onto one accessible platform, nonprofit healthcare organizations can deliver better results through strategic growth. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Access a full view of patient profiles and avoid missing data.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g.,

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

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