Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Nimble AMS

JULY 11, 2022

With data from your career center, leverage your AMS prediction analytics to personalize the member experience. TECH TIP: Leverage prediction analytics at your association with the power of Nimble AMS and Salesforce’s Einstein AI. Adjust your recruitment efforts according to your members’ past event participation.

Integration 108

Integration Experiment Software Associations 108

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

The process can be complex, so we have broken it down into all the clear steps to give you an in-depth but easy to understand guide to accessing the Grant. . 5 Tips to Create Great Video On A Budget: An Infographic. The post How to Access the Google Ad Grants: An Infographic appeared first on Twenti for Nonprofits. Twenti Ltd.

Grant 40

Grant Accessibility Google FAQ 40

Whole Whale

JULY 7, 2023

Video Length : On Threads, all users can post videos that are five minutes long. On Twitter, users without the verified blue badge can post videos that are two minutes and 20 seconds long. But as sure as the sun rises in the morning, know that ads are coming and will probably be accessible via the business.facebook.com portal.

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Twitter Difference Profile Badge 105

sgEngage

AUGUST 23, 2023

Prioritize accessibility. Often, these visitors are in a rush or feeling stressed, so it’s your job to ensure that your website is easily accessible. Assess website analytics. Prioritize accessibility. An accessible website is usable by everyone, regardless of their age or ability. Tell your organization’s story.

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Websites Organization Tips Map 76

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

Analytics 58

Analytics Web Resource Tutorial 58

Nonprofit Tech for Good

JULY 2, 2020

It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. You should also create a mixture of photo and video content. Posting both photos and videos will ensure you reach the most people possible with your content.

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Fundraising San Diego Influence Profile 325

Qgiv

JUNE 29, 2021

Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. In addition to analytics, Loomly offers an interactions hub where you can see and reply to engagement on Facebook, LinkedIn, Twitter, and Instagram. Sprout Social is another social media publishing tool.

Social Media 89

Social Media Tools Media Create 89

Bloomerang

DECEMBER 19, 2023

Carefully consider fee structures to find the right balance between access to features and a high net donation amount. Although it may seem like this is an easier way to manage data, it comes at the cost of the following drawbacks: Security: What happens if your computer is stolen and someone gains access to all of that donor data?

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Software Free Tools Adobe 84

Nimble AMS

JUNE 4, 2022

Try including live webinars, webcasts of live events, recommended courses, and videos. . TECH TIP: Capture the member perspective with the best survey solution available in the Salesforce AppExchange and accessible through Nimble AMS. Are your members invested in association events? Learn more.

Associations 121

Associations Goal Technology Analytics 121

Nimble AMS

MAY 25, 2022

Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS). AI and predictive analytics. TECH TIP: Ensure you select a modern AMS rather than a legacy system.

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Associations Technology Adopt Industry 130

sgEngage

APRIL 18, 2022

Prioritize accessibility. Often, these visitors are in a rush or feeling stressed, so it’s your job to ensure that your website is easily accessible. Review your website analytics. Prioritize accessibility. An accessible website is usable by everyone, regardless of their age or ability.

Websites 74

Websites Organization Tips Map 74

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. You May Also Enjoy: Video: Tableau for Advancement . trillion to $15.4

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Blackbaud Report Chart Analytics 94

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

Analytics 52

Analytics Google University Alternative 52

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4?

FAQ 58

FAQ Organization Analytics Google 58

Nimble AMS

JUNE 22, 2022

Member analytics. Better understand your members by leveraging predictive analytics and AI. TECH TIP: Built on Salesforce, AI and predictive analytics are central to Nimble AMS—you’ll have access to Salesforce Einstein AI to drive member loyalty. A modern e-commerce experience.

Experiment 122

Experiment Tech Tips Associations 122

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. You'll now have access to see what kind of mobile device, and even click a camera icon to see how your site appears on their particular device. watching videos. Pretty cool. downloading PDFs.

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Analytics Google Digg Bookmarking 74

Bloomerang

FEBRUARY 1, 2023

When you invest in Bloomerang’s fundraising app, you’ll have access to features such as: Fundraising dashboard. The modern format of this technology creates an attractive and easy-to-use form that is accessible on any device. The app has full access to your different projects and the “cards” (things to do) within that project.

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Org Raise Tools Help 80

Nonprofit Tech for Good

JANUARY 17, 2019

Having a content calendar that everyone can access, will not only show the rest of your team what you’re working on but also give them the opportunity to contribute. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 2) Get inspired by new ideas. 6) Plan your campaigns.

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Calendar Social Media Content Media 278

AccelEvents

MARCH 10, 2021

Event platforms are versatile pieces of software that can be accessed in web apps or in software and allow for a range of functionality. Live video hosting capabilities. Data and analytics. With a streaming platform, you can quickly upload a video or record a video and your event is up and running. Event branding.

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Stream Platform Synchronous Virtual 78

Forum One

AUGUST 12, 2021

Review existing analytics and donor research to make sure your end-of-year fundraising is based on insights about your particular donors, not generalizations. Bonus points for video! Is key information from your annual report easily accessible? Know and grow your audience. Make it easy to give.

Digital 86

Digital Fundraising Analytics Offline 86

Qgiv

JANUARY 16, 2024

Text fundraising tools add another fundraising option through text messages, making donating more accessible. Other important features to consider are communication tools and mobile accessibility tools. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics.

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Software Tools Management Registration 52

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches.

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Search Alternative Social Social Media 59

AccelEvents

JULY 21, 2021

Pre-recorded videos. Integrated live-streamed videos. Utilize additional features like the in-depth analytic reports, the expo hall, sponsorship capabilities, attendee engagement features, gamification , flexible pricing (pay only for the attendees who show up), a white label solution, and 24/7 customer support. Microsoft Teams.

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Platform Virtual Stream Hosting 93

AccelEvents

JANUARY 13, 2022

By offering virtual access to an event, expect to see your attendee numbers grow. Through the platform, virtual attendees can also access live chats, view trade show booths, and engage with presenters, allowing online attendees to feel a part of the experience. What Video Style Is Ideal for Your Hybrid Event?

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Tips Strategy Virtual Sponsor 98

AccelEvents

NOVEMBER 27, 2020

These platforms can be accessed by an online audience from anywhere in the world, which will drastically improve the reach of a product to businesses that may have not had the opportunity or resources to travel to a local trade show. . Video streaming (live, pre-recorded). Virtual event hosting platforms allow for this to be possible.

Industry 98

Industry Virtual Stream Hosting 98

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

Social Media 52

Social Media Media Guide Social 52

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Prior to 2020, digital objects, such as video, articles, slideshows related to collection items and artifacts were considered as either short-lived or nice-to-have.

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Library Museum Content Digital 73

Top Nonprofits

MARCH 16, 2022

Your site isn’t accessible. Review the analytics from your nonprofit’s website. Your site isn’t accessible. Effective accessibility on your nonprofit’s website is necessary to ensure you don’t alienate certain audiences from viewing your organization’s content. Use closed captions for videos.

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Websites Nonprofit Audience Mobile 115

Volunteer Hub

FEBRUARY 17, 2023

Incorporate video content Video content is continuing to grow in popularity. A recent study found that 91% of people want to see more online video content from brands. If your organization wants to recruit more volunteers, creating videos can be a great strategy. You do not need to reinvent the wheel.

Social Media 91

Social Media Volunteer Media Social 91

Media Cause

FEBRUARY 28, 2022

Endless ways to communicate through text, graphics, videos, or even web-specific features that surprise and delight the viewer. With any of these examples, you’ll always have the opportunities to use text, graphics, and video to convey the story. Their big ask: sign a petition to Congress demanding equal access to abortion.

Content 105

Content Test Student Audience 105

Media Cause

OCTOBER 14, 2022

Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., While some large advertisers have self-serve access to DSPs, most advertisers access DSP inventory through 3rd party vendors. While Paid Social ads (Facebook, LinkedIn, etc.)

Audio 52

Audio Search Audience Websites 52

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. How does UTM Tracking Work?

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Guidelines Track Practice Analytics 52

Qgiv

MARCH 29, 2023

Nonprofits can learn more about how people engage with their website through Google Analytics , which is completely FREE. Google provides hours of training videos that walk step by step through ways to launch and optimize a successful Ad Grants Campaign. As Google sees successes, monthly ad spend access is increased.

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Grant Google Nonprofit National 97

Allegiance Group

APRIL 15, 2024

Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls. This way, site visitors can access your donation form from any page in just one click.

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Fund Donor Strategy Search 52

AccelEvents

NOVEMBER 4, 2021

The free app, available on iOS and Android, allows attendees to seamlessly access virtual, hybrid, and in-person event content on the go. Through the app, they can access live chats, polling, and Q&A, participate in live sessions, access and customize their profile and agenda, configure notifications, and much more. .

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Mobile Virtual Poll Info 52

Byte Technology

JUNE 30, 2015

For the past several years Google Analytics has been the go-to tool for parsing a website’s effectiveness for visitors. Heat mapping answers many questions other analytical tools do not: Are your visitors distracted by too many choices?

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