.orgSource

Digital Transformation—Once an Option, Now a Necessity

.orgSource

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the.orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders.

Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party.

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Strategy and Preparation Boost Your E-Learning IQ

.orgSource

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before.

From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies.

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Finding Stability in the ContinuousNext

.orgSource

Remember the good old days? Once every three years, you gathered the board and staff in a conference room with baked goods, a lot of caffeine, and a facilitator. They produced what was euphemistically called a strategic plan. Often this document had more in common with a laundry list than strategy.

A Publishing Strategy Makes Content Magic

.orgSource

What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved.

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

Trend 221

How To Eat an Elephant—Byte-Size Advice for Making Your Next Big Technology Purchase

.orgSource

What does a technology investment have in common with a woolly mammoth? You guessed it: They are both a big, hairy deal. Whether you’re looking for a small, mid-sized, or major system, a lot is riding on that purchase. The stakes are more about success than money.

Advice 280

Send Culture to the Door When Trouble Comes to Call

.orgSource

I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative.

Don’t Wait Until You’re Swamped in Negative Numbers to Call a Consultant

.orgSource

The conference ROI slowly rose like a gator lifting its head from the swamp of negative numbers. But membership dues, product sales, and web analytics are sinking deeper into quicksand. Even facing a dismal scenario like this, the decision to call for outside expertise can be difficult.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Be the Voice Your Members Want to Hear—A Content Strategy Makes It Happen

.orgSource

Siloed organizations used to be hard to manage; today, they are a real business liability. Success in the digital marketplace depends on a holistic approach—this is a mantra that I can’t repeat frequently enough. Systems, teams, and departments must all be directed toward common goals.

Voice 221

How to Think Like an Entrepreneur and Why You Should Want to

.orgSource

My fascination with technology began when I realized it would help me become better at something I love—dealing with challenging problems. Originally,orgSource was focused on software and hardware solutions.

Don’t Wait Until You’re Swamped in Negative Numbers to Call a Consultant

.orgSource

The conference ROI slowly rose like a gator lifting its head from the swamp of negative numbers. But membership dues, product sales, and web analytics are sinking deeper into quicksand. Even facing a dismal scenario like this, the decision to call for outside expertise can be difficult.

A Red-Carpet Approach Grows Dynamic Industry Partnerships

.orgSource

You wouldn’t go to the bank for a loan without a fine-tuned business plan or approach a fundraising prospect for a major gift before learning everything you could about their interests.

As the Pandemic Ends—The Need to Reinvent Grows

.orgSource

I found a relic of my former life when I was organizing my files. It was a presentation I created back in January 2020. The title was Association 4.0—Creating Creating Community in a Less Social World. I planned to use the deck to launch a new series of in-person Think Tanks.

Files 221

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

The Association 4.0 Podcast Series—Build Skills to Succeed in the Digital Marketplace

.orgSource

Podcasts are the perfect learning tool for multitaskers. You can walk the dog, workout, or pick up a Starbucks and be educated and entertained at the same time. That’s why.orgSource,orgCommunity’s partner consultancy, is excited to launch the Association 4.0 series.

Turn Customers Into Community

.orgSource

How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on.

Guarantee Your Success—Network Like Your Career Depends on It

.orgSource

What’s the single best thing you can do for your career? It doesn’t require special training, it’s never too late to get started, better still, it will return your investment of energy and effort many times over.

Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics

.orgSource

From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable.

Onboarding Online, Keep New Hires on Track for Success

.orgSource

Congratulations! Online interviewing didn’t make you skip a beat. You found the talent to complete your dream team. You’re probably feeling pretty lucky. But you might be less than enthusiastic about navigating those first months of learning to work together through the small screen.

Track 221

Hiring Without a Handshake—Get Virtual Interviewing Right

.orgSource

Every new hire is either an opportunity for success or a challenge to it. No recruit is neutral. If there are people on your team who don’t rock the boat, but never move it forward, that’s a drain on precious resources.

Remote Work Is a Superpower—Learn How to Use It

.orgSource

I hate to see COVID-19 give remote work a bad rap. The ability to do business from anywhere gives you the superpower to slay disruption in its tracks. But only when you learn the rules. Over the last few months, more than a few people feel as though work sabotaged their lives.

Work 221

Digital Transformation: Bringing Your Association Into 2021

Association TV

Well, that only took 70 years. ASAE recently released the final issue of their magazine, Associations Now. Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades.

[DATA] 11 Must-Know Stats About Nonprofit Websites

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey.

Stats 283

Can You Hear Me Now? Does good-quality audio really make a difference?

Association TV

Your members are listening. And if you want to interest, engage and inspire them, then what they hear is crucial.

Audio 156

10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you!

2021 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. January.

9 Ways to Use Text Messaging for Your Virtual Fundraising Event

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Text messaging remains a surefire way to get more eyes on your communications. In fact, over 95% of text messages are read within 3 minutes of delivery.

Keeping Pace with Regulatory Change Management: Mid-Year Review & 2022 Forecast

360 Factors

Keeping Pace with Regulatory Change Management: Mid-Year Review & 2022 Forecast. Wednesday, June 30, 2021 at 10:00 AM CST. Complimentary Webinar. Register Today. Register for this Complimentary Webinar from 360factors. By clicking ‘SUBMIT’ you agree to our Privacy Policy.

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising.

Stats 174

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you!

How Do You Measure The Value of Your Association's Products?

Association Analytics

Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback.

5 Steps to Improve Your Nonprofit Website

Nonprofit Tech for Good

Elliot Olson , Lead Web Strategist at Studio Anansi — website designs and digital strategies to empower mission-driven organizations and drive real results. Your website is your nonprofit’s digital home. It represents you online 24/7, bringing your work to life and motivating supporters.

2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world.

What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

The MatrixFiles

Heinan Landa (CEO of Optimal Networks ) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great question.

Risk Libraries – an Exciting New Future for Risk Management

360 Factors

Risk libraries are quickly becoming a fantastic tool for banks that want to quickly upgrade their risk management frameworks. It is important to realize the role risk libraries can play in helping them not just mitigate risks better but also control risk management costs.

Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

[FREE WEBINAR] 4 Fundraising Trends for 2021 and Beyond

Nonprofit Tech for Good

Date: Tuesday, January 12, 2021. Time: 1pm EST / 10am PST. Presented by: Classy. Cost: Free. Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet.

Trend 284

Don't Let Association Data Myths Hold Back Your Analytics

Association Analytics

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Most think that these steps must come before data analysis, when, in fact, they can be developed together, step-by-step.

What You Really Need When Changing Your AMS

Association Analytics

When moving homes, you get rid of things you no longer need. When changing your AMS, you should also take time to determine what you really need to bring or else you could find yourself drowning in an unnecessary pile of (data) boxes.

Change 169