.orgSource

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

“People don’t buy what you do; they buy why you do it.” Simon Sinek A colleague recently referred to the time before the pandemic as “innocent.” That description struck a chord with me. She was talking about how unprepared we were for the dramatic changes we experienced. Our lost innocence isn’t a bad thing. We now understand that on this ship nothing is nailed down and the sea is getting rough.

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Build a Mission-Worthy Team

.orgSource

When the first crew of astronauts departs for Mars, Suzanne T. Bell’s work will play a large role in their success. Bell is an associate professor of industrial and organizational psychology at DePaul University. She studies team composition. During the Mars mission, the astronauts will be confined in a space the size of a studio apartment for more than two-and-a-half years.

Team 221
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

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Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy 221
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Build a Board for the Digital Future

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Are your board meetings caught in a frustrating time loop? The faces change, but the concepts are entrenched. Nobody seems to notice that the same initiatives dressed in different costumes are masquerading as something new. Tradition can be a dynamic legacy. But an inheritance of stale ideas sandbags growth and keeps value at bay. In the digital era, this repetitive thinking is even more toxic.

Digital 221
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Mix the Ones and Zeros With Xs and Os—Give IT Some Heart

.orgSource

I’m writing this post on Valentine’s Day. In honor of this warm and fuzzy holiday, I want to encourage you to put Xs and Os in a place where we typically find ones and zeros. The IT Department is the home of logic, analytics, data, and all things factual. Don’t get me wrong, I’m a fan of objectivity. I’ve been arguing for weeding politics and preference out of decision-making for my entire career.

Giving 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. We saw their loyalty as beyond commercial transactions.

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Association 4.0—A Playbook for Success

.orgSource

Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. At.orgSource we call that collection of wisdom our Association 4.0 framework. It is the product of ongoing research to prepare our clients for success in digital markets. Many of the characteristics we identified are the same skills that entrepreneurs use to grow start-up ventures.