TechImpact

JUNE 5, 2014

It is a fluid medium that is constantly changing, and social media marketers are constantly playing catchup trying to make the most of their channels. This has increased from 86% in 2013. 83% of marketers integrated social media with other marketing channels, up from 79% in 2013. This has increased from 86% in 2013.

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Social Media Statistics Media Social 205

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

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Content Network Strategy Slideshare 112

Nonprofit Tech for Good

AUGUST 7, 2013

The Internet users of 2013 expect polish and professionalism across all your online channels not only in their appearance, but also in how they are managed. A good content strategy requires time and skills to execute and the successful management of your social networks requires training.

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Nonprofit Tech for Good

JANUARY 11, 2014

Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools. Google will likely integrate their Google Wallet “Donate” button into Google+ Pages as it is already into YouTube Channels that participate in YouTube’s nonprofit program.

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Trend Technology Social Media YouTube 279

TechImpact

OCTOBER 21, 2014

Tactics such as blogging and sharing video content increase the effectiveness further. Using a greater variety of software, channels, and payment methods correlates strongly with fundraising success. Using a greater variety of software, channels, and payment methods correlates strongly with fundraising success. 2013 at a glance.

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Tech Fundraising Software Nptech 135

Nonprofit Tech for Good

JANUARY 22, 2013

Give them retweetable content ! If you are not getting retweeted, you are not giving your followers the content they want. 3) Your YouTube Channel is absent of customization and branding. If you are not getting retweeted, you are not giving your followers the content they want. 5) You are ignoring Google+.

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Social Media Training Train Media 279

Greater Giving

MARCH 21, 2023

Engage with your followers by asking for feedback, running polls, and sharing user-generated content. Who is Gen Z? Anyone born between 1997 to 2013 Be transparent and authentic Younger donors are more likely to support organizations that are transparent about their finances and operations.

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Donor Storytelling Social Media Poll 52

Nonprofit Tech for Good

MARCH 18, 2013

Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. In fact, to allow for maximum content, the WWF used a tiny 8 point font in their 2008 home page design. Today, this font size and large quantity of content would visually overwhelm supporters and donors.

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TechImpact

NOVEMBER 12, 2014

The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. You can then promote the blog link on your social media channels, leading users back to your website. Check out this example from Denver Rescue Mission. 4) Use quotes.

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Social Media Story Money Raise 238

Tech Soup

APRIL 30, 2013

The 2013 Digital Storytelling Challenge is underway! Elliot Harmon manages Creative Commons' various communications and social media channels. Free Range Studios Ellen Roche, Director of Content Strategy Melissa Roberts, Engagement Strategy Director. Elliot Harmon Creative Commons , Communications Manager.

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Storytelling Challenge Digital San Francisco 56

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Thus, for 2013, please: 1) Ask for a raise. In 2013, I am focused on changing that.

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Social Media Management Media Social 247

Nonprofit Tech for Good

APRIL 14, 2013

Middle of e-Newsletter: News content that can be shared on Facebook and Twitter. Link to video on the HRW YouTube Channel. Integration of blog content. Orange “Donate Today” button in every issue. Pitch to “Follow” on social networking sites in every issue. Bottom of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 243

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. That said, below is selection of metrics to track and a brief explanation as to why.

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Track Mobile Media Fundraising 237

ASU Lodestar Center

SEPTEMBER 11, 2013

Also in this section are the types of content that should be posted on Center profiles, and which of our values this content matches up with. Our Center decided to strive for a professional image on all of our social media channels, but your nonprofit may be different and may want to have a more laid-back approach.

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Social Media Policy Media Social 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

15 Tips for Nonprofits on Instagram (2013) by Giftworks. Instagram can be a great channel for your CEO – whether they have their own account like charity:water CEO Scott Harrison or use your organization’s branded account like Udi Ofer, CEO of NJACLU. Free Measurement Tools for Instagram (2013) Waxing Lyrical.

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Examples Practice Tips Tutorial 135

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

The template has been adapted by others, including this version for small organizations created by John Haydon. I also suggest that you pick up a copy of Kivi Leroux Miller’s “ Content Marketing for Nonprofits “ to also help you in your content strategy for next year. Great idea! Great implementation!

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Calendar Measure Strategy Digital 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. Engagement: Readers engage with their content. Register here.

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Social Media Network Media Free 108

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. That said, below is selection of metrics to track and a brief explanation as to why.

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Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

The 2013 Nonprofit Technology Conference takes place in Minneapolis next week. April 13, 2013 – 8:30-10:00. I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic.

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Conference Technology Minneapolis Technique 97

NTEN

OCTOBER 13, 2014

Which web communication channels are the most effective? 47% of nonprofits generated the same or less revenue in 2013 compared to 2012. Tactics such as blogging and sharing video content increase the effectiveness further. There''s no shortage of technology options available to nonprofits today for fundraising.

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Studies Effective Technology Fundraising 82

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

email 75

email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

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Meme Philippines Photography New York 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

million in a day on #GivingTuesday 2013. Let your champions and supporters roll with adapting and remixing your content or jumping onto fun memes. 8. Create Once, Publish Everywhere: This tip is a nod to the need to use multiple channels – email, web site, offline, mobile and social.

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Guide Giving Free Remix 108

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

email 70

email Advocacy Social Network Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2013

This has definitely not gone unnoticed by nonprofit marketers, with a number of high profile organisations starting to utilize these channels to communicate with their audiences, both cheaply and effectively. The visually appealing approach makes the content all the more memorable and is an innovative way of raising awareness of the disease.

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Video Storytelling Charity Nonprofit 126

Beneblog: Technology Meets Society

NOVEMBER 27, 2012

The session was pretty successful, in that the Committee called for an extraordinary general assembly meeting in December with the aim of calling a diplomatic conference to finalize the Treaty for the Visually Impaired in June 2013. The rest of this post looks at this draft treaty in its current form.

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eBook Library Alternative Authoring 193

Care2

JUNE 13, 2013

Unfortunately, the old rule - good content is still king, seems to have been forgotten by many organizations on social media, particularly on Twitter. In addition, almost all nonprofits have a social media presence. HTC accomplished two important things here.

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Social Media Media Organization Social 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

So, why another social network, especially one where the focus is to create content, not consume and the culture of it is rather secretive? TechSoup wrote up this post based on some very early innovators in 2013, but still only a handful of nonprofits had established a presence. What have you learned?

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Tutorial Hype Atlanta Social Media 50

Connection Cafe

JUNE 13, 2017

At the Lupus Foundation of America , we’ve been active on Instagram since 2013, though until recently, it was not a central part of our organization’s social media strategy. We had no baseline data to help us determine what types of content would work best on Instagram , or what actions our followers could be encouraged to take.

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Ideas Comparison America Newsletter 47

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. pic.twitter.com/PXdIUl0IIQ.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

on November 14, 2013. We had additional volunteers who were curating content and monitoring conversation via social media. 2) Have clear means for your social media team to communicate and share messages, links, and to co-create content. Those plans changed at around 12:30 p.m. million in donations up to that point—crashed.

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Social Media Media Minnesota Social 118

Tech Soup

APRIL 24, 2013

TechSoup kicked off its 2013 Digital Storytelling Challenge with the webinar Creating a Culture of Storytelling. Stories should be shared on the organization's official channels and staff members' personal channels, like to their Facebook friends. User-generated content includes how-tos, interviews, and life stories.

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Storytelling Culture Create Library 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2015

As a content curator, I’m not just on the hunt for learning and sharing snippets of the new or what’s buzzing. Content curation is ultimately organizing, synthesizing, presenting, and maintaining your resource collections. Free Measurement Tools for Instagram (2013) Waxing Lyrical.

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Examples Practice Tips Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2012

This will allow the organization to spread the load of content creation and distribution evenly across all employees and to provide the opportunity for each employee to inject their own passion into the personality of the brand.

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Profit Personal Los Angeles Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

That’s why I have developed the “Crawl, Walk, Run, Fly” maturity of practice framework into a benchmarking tool – so it can quantify the level of maturity of one 13 different practices in the areas of: culture, capacity, measurement, monitoring, engagement, content, and network building.

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Benchmark Social Media Global Project 103

Connection Cafe

OCTOBER 10, 2013

Speaking during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md., Find out which channels drive conversions, not just traffic, and invest in them. Learn what type of content is most engaging and has the greatest reach, and determine the best days and times to post for your audiences.

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Web Newsletter Summary Search 38