Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2013

According to research from Blackbaud and reported by Steve McLaughlin on the NpEngage blog, “ Online giving on #GivingTuesday 2013 was up 90% compared to 2012. Blackbaud processed more than $19.2 million in online donations on #GivingTuesday 2013. That’s a 40% year-over-year increase in average gift size.

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Tech Soup

JUNE 30, 2014

Since the fall of 2013 when Microsoft made its product donations available to 501(c)(3) faith-based organizations including churches, synagogues, and mosques lots of faith-based organizations have been discovering TechSoup. You can customize your donation page using one of the pre-made templates or by creating one of your own.

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Care2

APRIL 18, 2014

Loyalty, donation levels, and fundraising performances is just some of the data unveiled in Blackbaud''s 2013 Peer-to-Peer Fundraising study. The study looked at peer-to-peer giving across 39 organizations over the last 3 years (from 2011 to 2013). The average Cycle gift is now $73.42. Does it work?

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Connection Cafe

AUGUST 28, 2014

in 2013 and has been growing by double digits ever since. Simple math tells us that: If you get 1,000 visits to your donation form and 1% convert into donors, you’ll have 10 donors. If you get 1,000 visits to your donation form and 3% of them convert into donors, you’ll have 30 donors.

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Connection Cafe

APRIL 24, 2014

Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers. Self-Donations and Average Gift.

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Fundraising Benchmark Metrics Blackbaud 37

Connection Cafe

NOVEMBER 7, 2013

Join Pam for an informational webinar “Who Gives: How Generations X, Y, Baby Boomers, and Matures Donate” on November 13th. They are also comfortable making a mobile gift – but more so through a website or app than text. They are truly multi-channel donors, and they want to hear about the impact of their donation.

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Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. Online Gift Average : The average online gift increased in every event type ranging from 2 – 6%.

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Connection Cafe

JUNE 26, 2013

And…drumroll please…#GivingTuesday is BACK for another year — Tuesday, December 3, 2013. Looking at Blackbaud data alone, we processed over $10 million in online donations on November 27th, 2012, which was a 53% increase when compared to the Tuesday after Thanksgiving the previous year. It’s up to you.

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Tech Soup

FEBRUARY 5, 2013

It's 2013. A simple "Donate now," "Give to a child in need," or "Support us" call to action placed within an engaging image on your home page will not only draw someone in, but will make them much more likely to take the action you want them to take. And don't fret. Remove Obstacles to Action.

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Online Fundraising Test PDF 58

The Science Behind Engaging your Supporters

OCTOBER 4, 2018

We have had a loyal group of donors that generously support to our annual appeal every year, and a couple of hundred that we now consider part of our Donnan Society or our Friends of the Foundation program for lifetime gifts over $100,000. John’s had about a dozen members back in 2013 but since then we’ve managed to get it to almost 70.

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Tech Soup

DECEMBER 5, 2013

Microsoft recently released a mobile version of Dynamics CRM (available through TechSoup's donation program) for iOS, Android, and Windows phones and tablets. to help you track contacts and their donation and engagement history. BlackBaud eTapestry Mobile (all platforms) gives you full access to eTapestry's rich data.

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NonProfit Hub

DECEMBER 10, 2014

Increasingly, board members are looking to development staff to devise a plan using social media to increase gift income. I don’t have time to get out of the office… I have spent lots of time posting our request for funds on our Facebook page and I have created a new, cool Donate section of our website.”.

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Connection Cafe

DECEMBER 2, 2013

target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. Based on data from 3,828 charities that raised more than $12 billion in the prior 12 months, The Blackbaud Index reports that overall charitable giving grew 2.3 billion in annual revenue grew 3.5

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Connection Cafe

DECEMBER 11, 2013

Post by Michael Beahm, Channel Marketing Manager at Blackbaud. Results collected from Blackbaud clients showed Online Giving was up 90% this #GivingTuesday, and the average online gift saw an increase of 40%, from $101.60 He’s a husband, father of two, and coffee-holic. Connect with him on Twitter! in 2012 to $142.05

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Tech Soup

OCTOBER 4, 2013

These organizations often have giving programs that involve smaller gifts focused on supporting their individual communities through service, materials and financial investments. Donated Fundraising Tools from TechSoup. TechSoup offers a wide variety of fundraising tools through its donation programs. Becoming a GrantStation.

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Connection Cafe

JANUARY 6, 2014

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. It goes beyond the fundraising appeal to seeing a gift as a step in a relationship, not a one-off business transaction. Sharing the stories of how your donors’ gifts are making a difference. Superb content.

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Connection Cafe

AUGUST 13, 2014

They visitedwhether through an event, your website, or by going to your actual organizationand had a positive experience, but they just haven’t gotten around to coming back to donate or volunteer. Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. Calls to Action.

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Connection Cafe

MARCH 4, 2019

In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Based on research from the Blackbaud Institute’s Charitable Giving Report , online giving in the United States represents 8.5% of total fundraising revenue. Sadly, that is not the case.

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Connection Cafe

NOVEMBER 7, 2013

In a major study of more than 800 Canadian donors that we at hjc recently completed with Blackbaud , Edge Research , and Sea Change Strategies , two big trends stood out: mobile fundraising and crowdfunding. 17% of Gen Y, 7% of Gen X, 2% of Boomers, and 2% of Civics would consider making a donation on their mobile phone through text-to-give.

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Generation Mobile Trend Giving 35

Connection Cafe

SEPTEMBER 13, 2019

Early is the time to plan a “babies of the Class of 2013 photoshoot.” Yes, you should have earnest “why I donated” types of posts, but also get people to wear shark masks and snap selfies. If homecoming attendees donated to your annual fund, make sure you thank them. Will there be especially photogenic moments?

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Connection Cafe

OCTOBER 10, 2013

Social media has already shown that it is paying off for many nonprofits, but in a new way – not through direct gifts, but by deepening relationships with supporters, by empowering evangelists and much more. LinkedIn use rose 24% from our 2010 study to 48% in 2013. Let’s dig deeper, shall we? Social Media Generation Profiles.

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Social Media Generation Media Donor 36

Whole Whale

JULY 10, 2021

TEST YOUR DONATE PAGE. Go through the process on mobile and donate $5 to make sure the donation flow performs correctly. Here is a list of low-cost donation platforms to consider. Create a focused giving page just for #GivingTuesday and promote that exact page — don’t make people click around to find your donate button.

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Ideas Giving Calendar Facebook 111

Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog.

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Story Nonprofit Social Media Content 54

Connection Cafe

JANUARY 19, 2021

The immediate goal of this type of communication is not a gift, but rather stimulating interest and growing the engagement of your recipients. And on the confirmation page, include a soft ask with an online donation form. Use an online peer-to-peer fundraising page to easily track donations.

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Mail Blackbaud Virtual Awareness 27

Care2

DECEMBER 10, 2014

According to Pew Research , 63% of adult cell owners use their phones to go online, as of May 2013, and 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer. The average gift size increased on responsive sites. See more at: [link]. See more at: [link]'

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Money Websites Raise Blackbaud 77

sgEngage

DECEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Why Apple isn’t the Nonprofit App Grinch Posted by Steve MacLaughlin on December 10th, 2010 Nonprofit social media expert Beth Kanter isn’t happy with Apple at the moment. That would need be true for supporting donations too.

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Connection Cafe

OCTOBER 5, 2015

The humble donation form has but one purpose: to capture a gift. When I see donation pages out there that irritate, frustrate, and even frighten donors, I’m heartbroken. To that end, here are 7 of the most revenue-draining donation form sins we need to keep fighting. 1 No mobile experience for donation forms.

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Donation Haiti Articulate Case Study 20

Connection Cafe

AUGUST 4, 2014

Here are their inspiring stories: Most Impactful Use of Blackbaud Technology – Human Rights Campaign – The Human Rights Campaign enhanced the national dialogue on marriage equality with a social media campaign that took over the Internet. Last year, 7 organizations were recognized at bbcon. Read the case study. Read the case study.

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Case Study Syria Award Nashville 45

Connection Cafe

OCTOBER 7, 2013

A donation form is one of the most important parts of a nonprofit’s website. A minimum of 7 percent of donation should come through an organization’s website. Many organizations are missing out on some good opportunities to capture online gifts. Finally, the confirmation screen after a donation experience is also very important.

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Donation Newsletter Info Blackbaud 37

Connection Cafe

OCTOBER 7, 2013

bbcon 2013 , Blackbaud’s Conference for Nonprofits concluded last week, and as I remember some of my favorite moments during the conference, one tops them all. Each year, Blackbaud recognizes nonprofits that are using technology to make a positive impact on their mission, constituents, and society through the Nonprofit Impact Awards.

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Case Study Syria Blackbaud API 41

Connection Cafe

JUNE 2, 2017

Blackbaud’s Target Analytics has worked with arts and cultural organizations to leverage our proprietary data sources to help them understand their audience member’s interests and ability to spend or give more. Increase Donations. million in annual fund donors and major gift donors. Increase Revenue. Upgrade their giving.

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Arts Life Support Fundraising 34

Connection Cafe

JANUARY 1, 2015

Be sure to give the 2013 , 2012 , and 2011 reviews a look too. That was a significant increase from 2013 and nearly as many emails that I received on December 31st. That was slightly down from 2013. We know from other Blackbaud research that most online donations happen between 11am ET and 2pm ET. Here it is!

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Connection Cafe

AUGUST 22, 2014

Lindsey Salmony works on Blackbaud’s Corporate Marketing team as a program manager, writer, editor, and graphic designer. Before joining Blackbaud, she worked at several newspapers as a reporter, writing news stories and in-depth feature articles. For example, write, “By making a tax-deductible donation, you can help.”

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2014

The infographic summarizes crowdfunding data points including average gift size and average crowdfunding campaign totals from platforms like Causes, Causevox, FirstGiving, Razoo, and StayClassy. Some statistics from the infographic: $88 is the average donation size. 534 is the average total amount raised by an individual.

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Practice Data Statistics Meme 129

Connection Cafe

AUGUST 17, 2013

You may have heard that Blackbaud recently released a generational giving study and associated infographic that covers the Next Generation of American Giving! Charitable Giving: Baby Boomers Donate More, Study Shows – Forbes – Online. 5 of a Number of Takeaways from Blackbaud’s 2013 Next Generation Giving Study – NPQ.

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Generation Industry Giving Blackbaud 55

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). Many businesses are getting tighter and more selective in their corporate donations.

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