Top 12 Social Media Insights for Nonprofits in 2012


The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy.

2012 Innogive

Amy Sample Ward

Date : April 2, 2012. presentation Presentations from 2012 beth katner innogive mobile panel social mediaLocation : San Francisco, CA. Topic : At the Cross Section of Web, Social and Mobile. Description : ADisparate marketing channels complicates the life of the average NPO today. How can a non-profit today use mobile technology, social and web in a way that increases participation, ensures success and provides easier management campaign and their resulting data points.

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2012 SXSW Interactive – #nptech Highlights

Amy Sample Ward

Last week I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. ” This is how Amber Case opened her 2012 South by Southwest Interactive keynote talk on Sunday, March 13th.

2012 DonorPro User Conference

Amy Sample Ward

Date : September 20-21, 2012. Related Links : 2012 Conference page. Presentations from 2012 donorpro keynote presentationLocation : Pittsburgh, PA. Topic : Cross-Channel Donor Engagement: Creating a Strategy to Build Relationships Online.

2012 Igniting Innovation Summit

Amy Sample Ward

Date : October 6, 2012. Presentations from 2012 harvard panel presentationLocation : Harvard College, Boston, MA. Topic : Social Media for Social Good. Description : This panel included Arthur Grau, One Economy; Laurent Adamowicz, Bon’App; Amy Sample Ward; and moderated by Kelsey Overby, Account Executive at MRY. Related Links: Igniting Innovation Summit.

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2012 PANO Annual Conference

Amy Sample Ward

Date : April 16-17, 2012. presentation Presentations from 2012 fundraising panoac2012 reports research socialmediaLocation : Harrisburg, PA. Topic : Using Social Media to Tell Your Story and Raise Funds. Description : Is social media helping you reach your organizational goals and meet your mission? Is it even helping you raise money to support your work?

As 2012 Winds Down

NCE Social Media

As 2012 winds down there were several major stories that I came across that are worth sharing. First, not even the former marketing director of Facebook knows how the privacy policies at Facebook work. Randi Zuckerberg is the sister of Facebook founder Mark Zuckerberg found out the hard way.

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2012 Association International Conference

Amy Sample Ward

Date : May 1-3, 2012. presentation Presentations from 2012 asae community building community management online communityLocation : Washington DC. Topic : Build and Nurture Global Online Communities. Description : Is creating a global online community important to reaching and engaging with your association’s constituents or members? Are you interested in using an online tool, but have yet to try it yourself?

2012 Convio Benchmark Study

Connection Cafe

Author: Vinay Bhagat. The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate.

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2012 Nonprofit Technology Conference

Amy Sample Ward

Date : April 4, 2012. Related Links : 2012 NTC. presentation Presentations from 2012 12ntc collaboration design nptech nten online communitiesLocation : San Francisco, CA. Topic : Designing Online Engagement to Collaborate with Your Community. Description : You can design online engagement to unleash your evangelists. In this workshop, we’ll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans.

12 Nonprofit Reads for 2012

Connection Cafe

In no particular order, here they are, 12 in 2012: books that nonprofit/marketing/fundraising nerds like us should give a gander. Author: Cheryl Black. Last year I made a personal reading list: 12 books in 12 months which felt incredibly reasonable since I love to read.

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Nonprofits Value a Facebook Like at $214.81


While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.

2012 North Carolina Center for Nonprofits Conference

Amy Sample Ward

Date : September 13-14, 2012. Presentations from 2012 panel presentationLocation : Research Triangle Park, NC. Topic : Finding the Right Mix: A Strategic Look at Mobile, Social, and Web. Description : Given budget constraints and growing technology demands, how can the average nonprofit keep up? The key is finding the right mix! This session will provide a strategic look at how to integrate nonprofit communications – mobile, social, and web.

2012 National Conference on Volunteering and Service

Amy Sample Ward

Date : June 17, 2012. presentation Presentations from 2012 ncvs socialmedia workshopLocation : Chicago, IL. Topic : Social Media for Social Good Pre-Conference. Description : This half-day workshop will cover basic and intermediate levels of social media topics including an introduction to core tools, evaluation, implementation and strategic application.

2012 BBCon – Blackbaud and Convio User Conference

Amy Sample Ward

Date : September 30-October 2, 2012. Presentations from 2012 bbcon blackbaud conference presentationLocation : Washington, DC. Topic : Designing Online Engagement to Collaborate with Your Community. Description : You can design online engagement to unleash your evangelists. In this workshop, we’ll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans.

2012 In Review: 3 Key CRM Trends

Connection Cafe

As 2012 comes … CRM Emerging Trends Analytics big data Mobile socialWhat a year! Mars rovers, Olympics, Hurricanes and Elections—oh my!

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My Favorite 2012 Marketing Campaign

Connection Cafe

In this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all. Retention Service Delivery direct mail end of year fundraising marketing

2012 BlogWorld Expo New York – How to Humanize Your Business

Amy Sample Ward

presentation Presentations from 2012 blogworld humanizeEver get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition? These problems are common, and we can no longer blame them on people “not getting” social media. The blame actually lies in the way we run our organizations.

2012: The Year of Putting the “Constituent” in CRM

Connection Cafe

2012 was a year of emphasizing (or re-emphasizing) how to put the constituent at the center of the equation- not just for how the nonprofit views them and their constituent record/activity- but how they interact with them in a two way relationship.

2012 Giving Season Give Back Video Contest

AFP Blog

2012 Giving Season Give Back Video Contest : What Does Giving Back Mean to You? 2012 GuideStar Giving Season Give Back Contest It's the giving season, the time of year when many people give back by stepping up their charitable giving. Which led us to wonder: What does giving back mean to you

The State of Social Media 2012 [DATA]


2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012. Self explanatory, really. Read it and weep – or rejoice. Either way, the tidal wave is still going. Thanks, Esteban Contreras for putting this together!

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President’s Update - Spring 2012

Beneblog: Technology Meets Society

In 2012, we’ll be rolling out new branding, new media, and new stories all with the goal of getting better at what we do and raising our impact. Telling the Benetech story better is crucial to our future: crucial to making the social change at scale that we consider the essence of innovation. It also helps with recruiting employees, volunteers, and donors!

2012 Outlook

Connection Cafe

Father Time has almost put 2011 in the rearview mirror and Baby New Year 2012 is ready to be ushered in. If we take a moment to gaze into our crystal ball, we can get a sense of what to expect in 2012 in the nonprofit sector. Author: Patricia Hume.

Key Findings from 2012 State of the Nonprofit Industry Report

Connection Cafe

The 2012 State of the Nonprofit Industry report shows that globally nonprofits believe their successful with multiple engagement over a period of time results is greater results. Fundraising Retention global trends Multichannel Fundraising Research nonprofit research

2012 Grassroots and Groundwork – Social Media for Social Impact in 30 Minutes a Day

Amy Sample Ward

presentation Presentations from 2012 socialmedia workshopBy using strategic methods, it’s possible to have maximum social media impact in minimal time. Participants in this session will learn that through methods such as content planning and listening online, and that by interacting rather than broadcasting, they can accomplish an impressive amount in just 30 minutes a day. This workshop will cover planning and evaluating, as well as content and engagement for multichannel social impact.

CRM: 2012 and the Quest for Truth

Connection Cafe

It is refreshing to hear organizations regard their CRM as the source of truth and not simply a transactional database to track addresses and donations. So what does it mean to be "the source of truth?".

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Let’s Connect at 2012 SXSW

Amy Sample Ward

If you’re going to be in Austin for SXSW or are a local nonprofit organization, we hope you’ll also participate in the first of our Community Series events for 2012, taking place in Austin on March 9th.

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Best of 2012: Nonprofit Technology Grows Up | NTEN

AFP Blog

Best of 2012: Nonprofit Technology Grows Up | NTEN : think that the best thing that happened in 2012 was that some of the 2010-2011 "bleedng edge" conceptual technologies stood up and proved they weren't fads

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2012 Women Who Tech Telesummit – Using Technology and Social Media to Build Social Justice Movements

Amy Sample Ward

presentation Presentations from 2012 movements socialmedia webinar womenwhotech wwtAre you a social change maker or NPtechie? Then this panel is for you. We’ll explore what it takes to build a powerful movement online filled with passionate people and matched with the right technology and tools to connect and engage our activists and donors across multiple online channels. Related Links : WWT Information. Session slides. Session recordings.

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Social Media Fundraising, Obama and the 2012 Presidential Election


President Barack Obama raised nearly $410 million dollars through individual contributions in 2008. … Online Fundraising Social Media event fundraising fundraising nonprofit social media Peer to Peer Fundraising social media for non profits Social Media for Nonprofits Social Media Strategy

2012 Nonprofit Social Networking Benchmark Report

NCE Social Media

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies. If you don’t have a copy of the report, you can get it here. It’s free. Research Tools Video benchmark ntc report roi YouTube

Webinars in 2012 ? Where are They Going?


Some essential modifications to accommodate the changes in 2012 include: The Implementation of Social Learning. This is a trend that will be changing in 2012. In 2012, there will be significant changes in the use and design of webinar programs.

Finale Near for Chase 2012 American Giving Awards

AFP Blog

Finale Near for Chase 2012 American Giving Awards : Twenty-five charities are ready to receive votes in the Chase 2012 American Giving Awards. Fans and friends can vote for their favorite charity on Facebook from November 27 to December 4. Chase online customers can also vote on the Chase website. The five top vote-getters will receive grants ranging from $125,000 to $1 million

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The 12 Nonprofit Tech TwtPolls of 2012

Nonprofit Tech for Good

Hardly thorough as a research method, the TwtPolls do however present some basic information about what trends were popular in 2012 and clues as to which #NPTech trends should be prioritized in 2013. December 2012 [1,295 Views] Have you viewed your nonprofits website on a tablet or smartphone?

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2012 Heroes With A Heart Awards

Robert Weiner

Applications for all Heroes with a Heart grant awards open on Wednesday, February 1st, 2012 and close Wednesday, February 29th, 2012 at midnight. Finalists will appear on the CTK Facebook page for public voting during April and winners will be announced on May 1, 2012.

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Memorial Day 2012


As has become our custom, we are sharing another in a series of outstanding essays by Stan Stahl, on this Memorial Day, 2012. Memorial Day, 2012 Stan Stahl, Ph.D. It is now 2012, more than forty years later. Copyright 2012. He has an insightful ability to remind us that we are in fact in this nation an "us." These are good times to remind ourselves of that.

Kick-Start Fundraising in 2012

Connection Cafe

But with 2012 in full swing, it’s time to harness the momentum you created with year-end supporters to kick-start fundraising in the new year. To ramp up, here are a few tips you can put in practice today (from Convio’s guide, Utilize Year-End Momentum: Kick-Start 2012 Fundraising ) with no major overhauling required. Author: Jennifer Atkins. Are you still reeling from the holidays? You’re not alone.

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Meet the Winners of the 2012 Digital Storytelling Challenge!

AFP Blog

Meet the Winners of the 2012 Digital Storytelling Challenge! : The 2012 Digital Storytelling Challenge was a great success, with more than 250 total submissions from social benefit organizations in 24 countries! We were impressed with the quality of the photo slideshows and videos, and all the hard work that went into them

Synapses Ablaze at GEO 2012

Beth's Blog: How Nonprofits Can Use Social Media

Synapses Ablaze at GEO 2012 – guest post by Victoria Dunning. GEO’s 2012 National [.] Lehrer’s piece on the Wall Street Journal is here.

Wozniak to speak at AFPTechKnow 2012

AFP Blog

TechKnow General Information Home : Apple Co-Founder and philanthropist Steve Wozniak confirmed to speak at AFP TechKnow


Your Tech Game Plan for 2012

AFP Blog

Your Tech Game Plan for 2012 : ust as a good coach can't lead his or her team to victory without a plan, neither should you leave your organization's technology decisions to chance. Planning is the best way to avoid mishaps, wasted time, and misspent money. Of course, this is easier said than done, and the planning process often brings up tough questions. Wisdom holds that those tough questions are good — just the thing to think through to get your priorities straight.

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The State of Social Media Marketing 2012 [DATA]


———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. This great summary by Danny Brown was first posted on his blog here.

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Social Media at the 2012 Olympics

NCE Social Media

With the world focused on London for the Olympics, it’s a chance for social media to shine. We’ve seen athletes kicked out of the games because of tweets including a track athlete and a soccer player. A journalist was kicked off of Twitter, then reinstated , for including the email address of an NBC executive while complaining vociferously about NBC’s coverage of the games. The Olympics actually has a set of social media guidelines for athletes and delegates to follow.