The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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ROI Storytelling Measure Story 67

.orgSource

OCTOBER 31, 2023

How do we stay on track and meet our goals? Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. Sponsored by Attendee Interactive Our website looks dated. A website redesign might feel daunting, but don’t let an unattractive site hold you back. What’s wrong?

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Sponsor Associations Law Hype 275

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month.

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Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

JANUARY 12, 2010

I have donated to nonprofits that I have seen on Facebook (on their website). That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. I get little to no website or blog traffic from Facebook (most comes from Twitter and LinkedIn). I do see their status updates.

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ROI Facebook Story Stats 217

Nonprofits Source

NOVEMBER 3, 2022

Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives.

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Websites Fundraising Calendar Social Media 52

.orgSource

JULY 25, 2023

Keyword research—Find relevant keywords and track their performance over time. Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. When I asked Bard what data would be needed to produce a comprehensive analysis, it responded like this: Your website.

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Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

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Track Mobile Media Fundraising 186

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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Marketing Analysis ROI Picture 246

Nimble AMS

MARCH 8, 2023

Your organization can answer frequently asked questions 24/7 and enhance the member experience on your association website. Leveraging dashboards lets you measure key performance indicators (KPIs,) helping your association track its progress and take control of its future.

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Associations Experiment Tips ROI 117

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 Be creative.

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Social Media ROI Media Myspace 223

.orgSource

SEPTEMBER 19, 2023

Sponsored by Nimble AMS Position Education to Produce ROI, featuring Erica Kruse, Director of Education, American Society of Neuroradiology With all the details meeting planners track, it can be hard to focus on the bottom line. A website redesign might feel daunting, but don’t let an unattractive site hold you back.

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Sponsor Associations North America Law 221

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing.

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Relationship Software Management Pledge 231

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. They have heavily promoted Facebook on their websites and blogs, at events and conferences. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. Why did Facebook do this?

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ROI Integration Question Facebook 248

Byte Technology

JANUARY 14, 2022

We were asked to design and develop a website and create a strategic marketing plan. While our development team was building the website, our marketing team created an internet landing page with Flourish clinic information and strong calls to action. A start-up is the most challenging and rewarding project for a marketing agency.

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Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

NOVEMBER 13, 2013

The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. The webinar then closes with a discussion about how to track and report Return on Investment (ROI) for your online communications and fundraising campaign.

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Practice Communication United Kingdom New York City 268

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. They invited participants to track their minutes of any activity, from running to reading. What did they do that made their campaign unique?

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Examples Websites North Carolina Virtual 83

Tech Soup

JULY 18, 2017

When technology systems like donor and membership management, email marketing, and website content management are selected without cross-department communication, they won't integrate. Battling with vendors to get even the most innocuous tracking code installed. Calculate how the website can do some of that work for you.

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Drupal Websites Project Los Angeles 70

TechImpact

JULY 22, 2014

Optimize your website homepage for email capture. Its website. In your next direct marketing blast, be sure to include a line about how much more information is available on your website. Try using a unique address that will help you track those conversions. Social media matters here, too. Ask for non-financial support.

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email Offline ROI Hunger 170

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Raise Campaign Money Online 59

Greater Giving

NOVEMBER 30, 2022

Simply use an item donation form on your website to collect donor information, utilize online ticketing for guest information, track sponsorship benefits, and simultaneously assign attendees to tables using easy-to-use seating features! Once you start tracking data in Greater Giving, you can pull on that data in every following year.

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Software Team Fundraising Registration 97

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Essentially, you just need to know what page on your website constitutes a conversion.) But if a visitor converts somewhere on the web and we can't track it, does she convert?

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ROI Linkedin Online Analytics 91

fusionSpan

APRIL 13, 2022

Marketing automation software allows you to automate all of your marketing processes, streamline workflows, and track campaign results. Pardot is now ranked sixth in terms of market share, with over 85,000 websites using it daily.By Marketing automation software can assist you in determining the effectiveness of a campaign as a whole.

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Adwords ROI Track Marketing 52

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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Social Media Training Train Media 278

Nonprofit Tech for Good

NOVEMBER 21, 2010

Website: pancan.org. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) 1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2) Summary of ROI.

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Cancer Los Angeles Social Media Action 223

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

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Analytics Google Phase Nonprofit 52

ASU Lodestar Center

NOVEMBER 12, 2014

While this analogy may seem far-fetched, as an agency that provides digital services solely for nonprofit organizations, we too often encounter the problem of unrealistic (and overly optimistic) RFPs from nonprofit organizations hoping to get sophisticated websites or marketing solutions for nearly nothing--and within a short period of time.

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Alternative Websites Technology Proposal 84

The Fundraising Authority

MAY 8, 2021

How Your Website Can Increase Your Grant’s Value Google cares if you have a usable website, so make sure it is up to par before applying. This means a lot more clicks on your ads and more visitors to your website. You must first apply to the team that reviews websites. But I think it makes sense.

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Grant Google Search Application 152

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track. Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it

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Analytics Tools Wikipedia Track 52

NTEN

MAY 23, 2011

We recently dipped our toes into the world of social media ROI to track how well some of our puchased ads were performing. We've got a great webinar on the topic coming up this week: " It's Not Direct Marketing If You Can’t Track It! Tip: don't use LinkedIn to market free stuff.) It was actually pretty easy.

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Track Web Marketing Social 61

Care2

OCTOBER 13, 2008

Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website. And it's relevant.

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Analytics Track Google Websites 45

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). The webinar then closes with a discussion about how social media is directly resulting in an increase online giving and will demonstrate click-by-click how to use Excel to track and report your nonprofit’s Social Media ROI. The webinar begins with defining Web 1.0

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Asia Social Media Library Singapore 259

Nonprofit Tech for Good

DECEMBER 13, 2010

Website: www.nature.org. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Organization: The Nature Conservancy.

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Social Media Conservancy Interview Media 209

EveryAction

AUGUST 3, 2023

These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts. Establish specific major giving levels and benefits.

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Strategy Giving Fundraising Gift 177

AccelEvents

JUNE 16, 2021

Use these tips to help you prepare for budgeting unknowns, capitalize on your event ROI, and set your event on the right track. . Therefore, you should be right on track to align your event objectives with your KPIs. Website design and/or hosting (if not included in your event management technology). Mobile event app.

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Tips ROI Registration Goal 89

Nonprofits Source

FEBRUARY 24, 2023

Optimize your website Your website should be central to your digital marketing efforts. Potential customers who come across your website on their mobile devices shouldn’t have to struggle with load times and endless scrolling. The client clicks through to your website and begins filling out the registration form.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

DECEMBER 28, 2010

Website: HumaneSociety.org. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation. Name: Carie Lewis. Blog: hsus.typepad.com.

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United States Social Media Interview Examples 243

Forum One

JULY 13, 2021

While these changes give users more control over how their data and information are being shared, they’re also forcing organizations to change the way they track and report on their digital performance. Decreased ROI on ad spending. which included a new privacy feature called App Tracking Transparency.

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Impact Organization Track Analytics 46