Even More Benefits to Tracking Outcomes

Connection Cafe

And our resident outcomes expert Michelle DiSabato has helped us understand the benefits of outcomes measurement, tracking and reporting and the role outcomes play in driving collaboration between funders and grantees.

Track 200

4 Ways a CRM Improves Your Nonprofit’s ROI And Pleases Your Board

TechImpact

Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality. Image courtesy of Waiting for the Elevator.

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What’s the ROI of your culture?

SocialFish

Internal benchmarking metrics (like an Employee Net Promoter Score) so you can track progress over time. Culture That Works Featured Nimble Nonprofit Social CRM and ROIQuick poll: do these statements accurately describe your organization?

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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Tags: case study case studies strategies metrics roi socialmedia strategy

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3 Social Media Metrics Every Non-profit Should Track

NetWits

So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. But we’ve got to start thinking about how to set ROI objectives that we can track and measure our success by.

Track 190

5 Reasons Your Social Media ROI Sucks

SocialFish

I’d like to see you use cost per lead or lead per impression or revenue or ROI. Your Tracking Is Inaccurate. Go The Extra Mile To Track Accurately. Almost always, you have to do something custom to track social media accurately.

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ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. Bill Johnston has some additional thoughts for building a case for ROI for an online community. Tags: ROI

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3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

People track performances differently. A saleswoman tracks products sold. You might even judge your pledge fulfillment track record. When your budget is tight, return on investment (ROI) is of the utmost importance. Roy Cheran is a guest contributor for Nonprofit Hub.

Track 79

Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Understand What You Want to Track.

Track 66

Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e, That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. I like Facebook.

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ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = low-cost, high-quality leads.

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Social Media Tracking – Easy Tools to Monitor Online Activity and ROI

Beaconfire Wire

What you need to ask yourself now is how you can make the most of your social media efforts, align them with your overall marketing plan and track return on investment (ROI)? It is no longer a question of whether your organization or company should be active on social media.

Track 54

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success.

Track 53

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. I track my blog traffic and very little comes from Facebook.

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How to check whether you are tracking visitors (and conversions) across your websites in Google Analytics (aka cross-domain tracking)

Beaconfire Wire

When a site visitor goes from your main website to your donation page, is Google Analytics (GA) tracking their visit across each of your domains as one visit, or a series of separate visitors? How do you check if you have cross-domain tracking enabled?

Track 66

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Track 59

Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Track 56

Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. You must be able to attain ROI. There are many many different metrics you could track. Tags: ROI

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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Be realistic in what you want to track - don’t get lost in the data! Author: Jordan Viator.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

tracks data such as click-through rates, geographic locations, etc. Tags: ROI WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website.

Track 66

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

ROI 59

Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. My friend Beka referred me to this fabulous 28-page Social Media ROI report from Peashoot. Tags: ROI

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. 10 Social Media Metric for Nonprofit Organizations (and How to Track Them). Tags: ROI (Return on Investment) Social Media For the last 4.5

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Survey Says: Nonprofits Fail to Track Marketing Impact - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Track 52

Effective ROI of Nonprofit Technology Story Telling Techniques

Beth's Blog: How Nonprofits Can Use Social Media

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" Do you have an example of a good ROI story telling

SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. This post includes all the links and additional ROI resources that will be mentioned or discussed during the session. To follow the Twitter stream or ask questions or make comments, use the #ROI hashtag.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. ROI Process. Track Your Time. ROI Story Telling.

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How-to: Calculate the ROI of Your Online Ads

NTEN

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. We created several different versions of our ad, but it essentially looked like this: We haven't created enough ads to offer advice in that area – although this one was well received – but if you want to track it in Google Analytics, you must get the URL to your landing page right. Data google analytics NPTech NTEN roi Communications

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The Three Dimensions of Social Media ROI

NTEN

Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. We've become adept at this kind of tracking in the sector. Tracking the second part is harder, but we can create systems to at least approximate where new supporters come from. We can track forwards in emails, use source codes on mailings, and drive traffic to special web pages to help us understand which strategies bring us new supporters, and which aren't worth the effort.

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SociafyQ - Free Social Media Tracking and Analytics

Wild Apricot Blog

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? Even for nonprofits on a tight budget, there are plenty of good monitoring tools. SociafyQ is designed to do just that.( read more ). Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn

Using Google Analytics to Track a Nonprofit Website (Part 1)

Frogloop

No longer do you have to spend thousands of dollars a year to track how visitors interact with your website. In tough economic times - and with a potentially bad holiday donation season fast approaching - tracking the success of your site in converting every lead possible will be more important than ever. It provides great detail about traffic, traffic sources, and conversions, providing nonprofits with a concrete means of measuring ROI.

Track 41

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

ROI 52

E-Metrics Presentation: How ROI Thinking Can Help Expand Your Blog Community

Beth's Blog: How Nonprofits Can Use Social Media

Our session is on the social media metrics track and one of a few that are geared for nonprofit folks. And once you jump into social media, how do you track and measure success? Photo by Smitty42.

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. resources roi data diy fenton guide measurement metrics socialmedia template

Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment)

Nonprofit Tech for Good

3) The vast majority of nonprofits don’t know how to monitor or measure ROI [Return on Investment]. I have been doing the social media thing for almost 4 years and I took granted that most nonprofits are doing the basics in terms of measuring ROI, but recent polls I presented on Twitter speak otherwise. Website traffic was the number one indicator to measure ROI. Overconfidence in one’s social media skills can be a problem when it comes to social media ROI.

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eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.    Our session is on the social media metrics track and one of a few that are geared for nonprofit folks. And once you jump into social media, how do you track and measure success?

Digg 50

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

ROI 73

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Using Google Analytics to Track a Nonprofit Website (Part 1) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Free Webinar Tomorrow: Understanding the ROI of Social Media

Tech Soup Blog

You understand how to track the success of your programs, but when it comes to social media you're at a loss. Kami Griffiths will interview John Haydon and Chris Garrett to learn more about the impact we can expect to see from these tools, how it can be tracked, and how to adapt to get the most return on your investment. How do you show that this new technology is something worth the staff time invested?

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