Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits. Do you agree?

ROI 74

ROI Social Media Media Measure 74

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. What do you think? Have you seen apps that you really like?

Case Study 108

Case Study ROI Facebook Studies 108

Wild Apricot

MARCH 18, 2016

Maybe a better question is, how has your ROI been with Social Media? The first step to turning a great ROI on Social Media is to have a great strategy. Join the Membership Growth Online Summit to hear Amy Sample Ward share her social media strategies. How active are you in Social Media?

Social Media 60

Social Media Media Online Social 60

EveryAction

AUGUST 3, 2023

These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts. Establish specific major giving levels and benefits.

Strategy 177

Strategy Giving Fundraising Gift 177

NonProfit Hub

AUGUST 26, 2015

Even with a small sample size, this group reported a 41:1 return on investment (ROI) when asking for donations through email using a dedicated online engagement system. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems. Take fundraising for example. Check out the original article here.

ROI 28

ROI Software email Marketing 28

NonProfit Hub

AUGUST 26, 2015

Even with a small sample size, this group reported a 41:1 return on investment (ROI) when asking for donations through email using a dedicated online engagement system. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems. Take fundraising for example. Check out the original article here.

ROI 28

ROI email Software Marketing 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Here's the list: Amy Sample Ward, Building Blocks of Social Media. You must be able to attain ROI. Tags: ROI. Short timeframes help, too.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Amy Sample Ward

JANUARY 18, 2010

Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Look at this way: ROI asks how many Facebook fans you have; ROE asks how many people are “liking,&# commenting and sharing your Facebook content. Tags: community engagement mlkday roe roi. Then or now.

Community 179

Community ROI Facebook Evaluation 179

CauseVox

APRIL 29, 2021

The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. See this article for more tips on calculating your ROI. Mark those that you want to do again, and cross out anything that wasn’t worth your time or had a low return on investment (ROI). List Your Resources.

Calendar 98

Calendar Template Guide Fundraising 98

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Regardless of your specific social media strategy or tactics, ensuring the right ROI metrics are properly tracked and utilized is a crucial key to success.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

The following year, I organized an Nonprofit Social Media ROI Poetry Slam where panelists delivered their presentations as poems. In 2010, did a crowdsourced session on crowdsourcing. Amy Sample Ward, NTEN. Web ROI: It’s not dollars, it’s (common) sense. In 2008, we wore funny hats to go with the theme of our panel.

Comment 101

Comment Chad ROI Austin 101

Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. These are but a sample of the decisions that nonprofits need to make when entering into a budgetary process.

Analysis 52

Analysis Project Donor Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. 15th from 2-3 PM EST. I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI.

Blogher 107

Blogher ROI Slideshare Free 107

Forum One

FEBRUARY 28, 2023

Here are a few sample questions you might consider adding to your list: How fast are we growing? If there is a certain theme or central topic that a lot of questions continue to bubble up around, like costs of operational tasks or ROI, but you don’t have access to any financial data, that’s going to present a problem.

Data 64

Data Analysis Map Accessibility 64

Amy Sample Ward

OCTOBER 24, 2012

Topic : Social Media ROI. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Connection Cafe

MARCH 15, 2021

Increased Fundraising ROI. Increased Fundraising ROI. To maximize your ROI coming out of new educational activities, your organization should verify that the concepts learned are immediately applicable to specific aspects of your strategy. Additional Opportunities Created for Staff.

Training 44

Training Train Virtual Course 44

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Some takeaways about measurement and ROI: Need to incorporate tracking of how many people that you involved in engaging conversations via social media become donors. Need that to show the ROI. .

Social Media 50

Social Media Reflection Media ROI 50

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108

Web ROI Bookmarking Phase 108

NTEN

AUGUST 26, 2010

The Telesummit was formed three years ago to celebrate all the innovative women out there making an impact in the fields of technology and social media -- women like Deanna Zandt , Beth Kanter , Amy Sample Ward , Michelle Murrain , and Lauren Vargas , among others, who will be presenting at Women Who Tech. . ROI of Social Networking.

Tech 60

Tech Open Source Org ROI 60

NTEN

APRIL 2, 2014

Does the following sound good to you?

Application 84

Application Tech Classes Change Management 84

Bloomerang

JANUARY 22, 2024

Explore Bloomerang’s sample job descriptions for positions like major gift officer and development director. They can ensure you’re using the tools to their fullest extent to enhance your ROI. Be honest about the role’s expectations and requirements to whittle down your recruitment pool to the most qualified candidates.

Nonprofit 81

Nonprofit Files Policy Software 81

Amy Sample Ward

AUGUST 23, 2011

"The Return on Investment (ROI) Calculator determines the value of library services in Topeka and Shawnee County based on per capita spending of local and state funding. For every tax dollar you pay, the library returns several to you in reading, research, programs and other services.

Web 135

Web New York City Detroit Map 135

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2015

There are also some great practical tips , sample mentor/mentee agreement , and plan. The book also includes a method for calculating the ROI of investing talent development in your nonprofit. Perhaps at this point you may thinking, wow this is a lot of time and work. Is it worth it?

Develop 50

Develop People Change Mentoring 50

Amy Sample Ward

FEBRUARY 27, 2009

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. Here's an interview with Danielle on NWF's use of Twitter. " - it's true!

Bookmarking 100

Bookmarking ROI National Collaboration 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 13, 2008

Earlier this week, the WeAreMedia project we had an amazing phone call with some of the really smart people who are contributing the wiki (Michelle Murrain, Jocelyn Harmon, John Kenyon, Ben Sheldon, Ruby Sinreich, Amy Sample Ward, Sheetal Singh, and Katya Andersen). Amy Sample Ward has already volunteered for one of the modules.

Wiki 50

Wiki Challenge Work Module 50

Amy Sample Ward

MARCH 2, 2011

.&# I put together the presentation to answer these four questions: which Facebook tools (plugins) should I use on my website, why should I add share buttons to my website or blog, what is the ROI of Facebook Like and social sharing, and how does Facebook decide where to place a shared item within someone’s news feed?"

Web 123

Web Plugin Influence Award 123

NTEN

JANUARY 22, 2009

We started off with Buliding Blocks of Social Media with Amy Sample Ward. Social Media ROI (2/18/2009, 11am PT) Presented by: Beth Kanter . Yesterday, we kicked off a webinar series we're brining to you in association with TechSoup Global: Social Media & Storytelling. . social media.

Social Media 36

Social Media Storytelling Media Social 36

Amy Sample Ward

JANUARY 8, 2009

" Social Media ROI | Janet Fouts - Janet Fouts has a great post discussing ROI for social media use. We are looking for business and non-profit venture ideas and will award $50,000 in seed funding to the innovators who can bring the best ideas to life."

Remix 100

Remix Bookmarking ROI Blackbaud 100

NTEN

MARCH 20, 2009

Speaking of rocking NTEN women, Amy Sample Ward is trying to help out new member-from-down-under Eddie Harran take advantage of his 09NTC scholarship by spreading the word about his ChipIn campaign to raise money for his air-fare. You can see video from the session here.

NTEN 36

NTEN Austin Chart Summary 36

NTEN

MARCH 6, 2009

Flickr Photo: _ES Amy Sample Ward lays out 5 strategic steps for measuring the ROI of social media for your organization. There are no easy equations, but this is sound advice on how to go from identifying the problem (or goal) to measuring the impact of a social media strategy (or tool). What do you know, NTEN made the news!

NTEN 36

NTEN United States Case Study Sample 36

Connection Cafe

JULY 15, 2015

15% say they are successful at tracking ROI; however, having a documented content marketing strategy helps (34% of those who possess one say they are successful at tracking ROI). A Few Sample Content Marketing Research Questions. What we Need From You. We’d really appreciate a few minutes of your time.

Benchmark 20

Benchmark Survey Content Marketing 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Amy Sample Ward captured great notes. As promised, here are some of my collections of posts/resources on this topic: Social Media Listening Bootcamp Wiki (my personal learning space) Riffing on David Armano's Listen, Learn, and Adapt WeAreMedia Wiki Considering the ROI Listening Tool Box. The discussion was fantastic.

Metrics 50

Metrics Map Social Media Strategy 50

Amy Sample Ward

MARCH 14, 2009

Social Media Nonprofit ROI Poetry Slam. You can always reach me on email or Twitter - or follow this blog and my Twitter stream for updates. Saturday, March 14. Mobilizing your online community. Future of social networks. Nonprofit & Your Startup. Building entrepreneurial communities. Sunday, March 15. Tangible interactions.

Austin 100

Austin Aggregator ROI Green 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

You know those bags tattooed with the sponsors' logos and filled with stickers, t-shirts, coupons, samples, and other goodies. There is a third access - it is not about ROI or social impact. You know those bags tattooed with the sponsors' logos and filled with stickers, t-shirts, coupons, samples, and other goodies.

Social 88

Social Kiva Artist Sample 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

We've had some fantastic conversations and brainstorming on the wiki about the strategic issues, including how to know if social media is a good fit for your organization , strategy mapping , meeting resistance , storytelling , engagement skills , and ROI.

Fun 50

Fun Wiki Module Social Media 50