Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Here's the list: Amy Sample Ward, Building Blocks of Social Media. What's common to both is the use of metrics to measure results.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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Amy Sample Ward

OCTOBER 24, 2012

Topic : Social Media ROI. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments. Related Links : Kentucky Nonprofits website.

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CauseVox

APRIL 29, 2021

The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. See this article for more tips on calculating your ROI. Fundraising Goals.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

For 2011, I’ve submitted a panel titled “ Making Social Media Measurement Sexy &# with a dream team of colleagues Danielle Brigida, Frank Barry, Wendy Harman, Jon Dunn, and David Neff. Amy Sample Ward, NTEN. Web ROI: It’s not dollars, it’s (common) sense. Check out the information and application process here.

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Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. These are but a sample of the decisions that nonprofits need to make when entering into a budgetary process.

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Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Tags: ROI.

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Connection Cafe

MARCH 15, 2021

Increased Fundraising ROI. This will show the real value of taking additional measures to retain your nonprofit’s staff. Increased Fundraising ROI. Here’s a practical example of how these courses can boost your ROI: Tom is a fundraiser at The Home Builder Organization. Additional Opportunities Created for Staff.

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Amy Sample Ward

AUGUST 23, 2011

Security is a very important factor here, and it will be a mix of existing security measurements (e.g. "The Return on Investment (ROI) Calculator determines the value of library services in Topeka and Shawnee County based on per capita spending of local and state funding.

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Amy Sample Ward

FEBRUARY 27, 2009

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. Here's an interview with Danielle on NWF's use of Twitter. " - it's true!

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Amy Sample Ward

MARCH 2, 2011

“Is it even possible to measure online influence, divorced from offline influence?&# As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results.

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NTEN

MARCH 6, 2009

Flickr Photo: _ES Amy Sample Ward lays out 5 strategic steps for measuring the ROI of social media for your organization. There are no easy equations, but this is sound advice on how to go from identifying the problem (or goal) to measuring the impact of a social media strategy (or tool).

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns.

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Slideshare Social Media Profit Case Study 56

Amy Sample Ward

MAY 14, 2009

Moderator: Amy Sample Ward, NetSquared. View more presentations from Amy Sample ward. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. We are all after real world changes, so how do we measure our use of these tools on real world impact?

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Amy Sample Ward

DECEMBER 2, 2009

… So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. " Tags: roundup activism analytics bookmarks community communitybuilder facebook list metrics nptech onlinecommunity postalicious resources roi socialmedia twitter. " Is Your Organization Human Enough for Social Media?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Amy Sample Ward lays out a 5 things to think about before you get into the execution of a social media strategy for the first time. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

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Social Media Media Tips Social 98

Connection Cafe

JULY 15, 2015

15% say they are successful at tracking ROI; however, having a documented content marketing strategy helps (34% of those who possess one say they are successful at tracking ROI). A Few Sample Content Marketing Research Questions. What we Need From You. We’d really appreciate a few minutes of your time.

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Benchmark Survey Content Marketing 20

Amy Sample Ward

JANUARY 15, 2010

rootwork : In terms of #s, the easiest things to measure (FB fans, Twitter followers, web hits) seem least useful in online organizing. Question #6 – something people always ask me: how do you measure impact of campaigns (esp w/ social media)? engagejoe : w/ @zerostrategist that “How do you measure impact?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

You know those bags tattooed with the sponsors' logos and filled with stickers, t-shirts, coupons, samples, and other goodies. Measurement is the major theme as the sector grows up. There is a third access - it is not about ROI or social impact. Ann Wizer, XSProject Founder. What's a conference without schwag ?

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Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics.

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Amy Sample Ward

AUGUST 18, 2009

Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. WeAreMedia’s ROI Toolbox. For more on evaluation: Social by Social How-Tos. Then…repeat!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

" Amy Sample Ward, also pointed to the reciprocity. Measuring the ROI by dollar amounts as the key metric needs to be balanced with using metrics like increased conversions (email list sign ups), measurable word-of-mouth, or improvements in online buzz. Some takeaways.

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Connection Cafe

MARCH 11, 2014

Why I’m Excited: The importance of measurement, especially when it comes to showing funders how their investment was used to impact your mission, cannot be overstated. Idealware has really impressed me with the breadth of their research for nonprofits, and hearing first-hand their evaluation strategies will help you tell your ROI story.

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Time Evaluation Social Media Blackbaud 41

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward.

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Amy Sample Ward

JUNE 6, 2012

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?"

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Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

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YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

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YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

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TechImpact

NOVEMBER 6, 2014

Nonprofit marketers who have a documented content marketing strategy allocate more of their marketing budget to content marketing (33% on average) when compared with the total sample (23% on average). Nonprofit marketers cite Facebook as the platform they use most. Usage has risen from 91% last year to 94% this year.

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Benchmark Content Marketing Report 119

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Amy Sample Ward wrote a reflection on crowdsourcing a surprise party !

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Classes Learning Fundraising Reflection 95

Connection Cafe

MAY 13, 2009

The first full session I was able to catch was “Tools Galore in Online Communications” moderated by Netsquared’s Amy Sample Ward with speakers Natalie Foster , Director of New Media for the Democratic National Committee , Rebecca Moore, Google Earth Outreach and Laura Quinn, Executive Director of Idealware.

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