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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM?

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Colleges & Universities Choose Salesforce to Accelerate Advancement ROI

Saleforce Nonprofit

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI.

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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Leveraging Salesforce CRM for the University of Vermont Office of Research

Cloud 4 Good

Following the considerable success the University of Vermont (UVM) found using Salesforce Marketing and Service Cloud to safely and efficiently reopen their campus in the wake of COVID-19’s emergence, UVM once again engaged Cloud for Good to take their Salesforce technology to the next level by expanding their Salesforce usage.

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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. Almost all organizations produce some sort of annual financial reporting, but it’s may not always be public information. At a university,?a How is Accounting Different for Nonprofits? At churches,?it?may

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