NetWits

MAY 26, 2011

fact that I can often be found laying in bed at 6am and digging through client web reports. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. However, one’s ability to do is often unmatched by ones availability. What to do with?

Report 251

Report Web Analytics Comparison 251

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software.

Relationship 231

Relationship Software Management Pledge 231

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 234

Track Mobile Media Fundraising 234

Bloomerang

JUNE 2, 2023

[NOTE: I’ve wondered about doing an experiment where you hire a dedicated staff member specifically to make these daily calls; then track results to see if the investment paid off in higher percentages of renewals and larger repeat gifts. Alas, I left the organization before the test was completed.) Think about what you could test.

Donor 92

Donor Charity Gift Test 92

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 83

Fundraising America United States Track 83

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 186

Track Mobile Media Fundraising 186

sgEngage

FEBRUARY 8, 2024

Or you can track the time it takes you to fill out the form, either with sample data or by trying to collect similar data from your own systems. Do you analyze it, report it, or share it with your stakeholders? You can suggest small steps and test them with your grantees and your colleagues.

Application 88

Application Leadership Grant Philanthropy 88

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in! per dollar in online revenue.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

email 52

email Rate ROI Social Media 52

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. For instance, the Ahern Audit runs the “you test” and grade-level tests. What is a nonprofit CRM?

Profile 91

Profile Software Nonprofit Donor 91

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Analytics 100

Analytics Google Digital Marketing 100

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 72

Time Metrics Analytics Adopt 72

Forum One

SEPTEMBER 15, 2023

Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints. While some of us exported our data from UA, those pre-made reports served the data needs of most people well.

Analytics 76

Analytics Museum University Google 76

Cloud 4 Good

OCTOBER 6, 2021

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. For those of you who have set up dynamic dashboards to track your organization’s KPIs, you have cause for celebration with this new feature!

Chart 101

Chart gMail Singapore Vermont 101

sgEngage

SEPTEMBER 15, 2022

They guide our relationships, how we craft grant solicitations, applications, and reports, how we review opportunities, track progress, and ultimately how we judge and support what’s possible. Isn’t it more of a success if potential solutions can be tested and co-created with stakeholders to deliver the greatest benefit?

Collaboration 70

Collaboration Impact Test Grant 70

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. Out of the box standard event tracking. Once your GA4 property is active, you’ll immediately be tracking a number of events as standard.

Analytics 52

Analytics Google Story Metrics 52

Classy

JULY 30, 2021

Review the Latest Donor Trends in Our 2021 Report. Adding a personal touch to your email subject lines can help you increase your click-through and open rates. 5 Best Practices to Increase Your Email Open Rates With Sample Email Subject Lines. That is where testing comes into play. Be Personal. Make It Short. Wrapping Up.

Sample 121

Sample email Campaign Fundraising 121

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

Ideas 111

Ideas Donation Online Strategy 111

Media Cause

AUGUST 17, 2023

With this, there’s opportunity for your ads to underspend and overspend, so checking on campaign pacing is an important step to ensure you stay on track with your media budget. Check CPC + CTR As you’re auditing the keywords in your ad groups, check to see how your cost-per-click (CPC) and click-through-rates (CTR) are doing.

Adwords 52

Adwords Campaign Search Headline 52

Get Fully Funded

AUGUST 4, 2023

When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). Uses USPS address placement standards and ensures your letter set complies with the tap test. Test 1 printout of each item, then 10-25 before sending 100s through. No labels needed!

Money 98

Money Tips Time Mail 98

DNL OmniMedia

NOVEMBER 22, 2022

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience.

Google 52

Google Results Websites Grant 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Compliant reporting. Automate your reporting to save your organization time and energy.

Org 80

Org Raise Tools Help 80

Achieve

JUNE 1, 2023

Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Their retention rate.

Donation 52

Donation Donor Giving Demographics 52

Amy Sample Ward

MAY 17, 2011

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights. Get Started Increasing Your Engagement.

email 169

email Marketing Nebraska Omaha 169

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So far, we are on track to hit our goal of 45% this year. So, what led to our above industry average donor retention rates? Action tracking: Our department tracks everything in our CRM, Raiser’s Edge.

Retention 53

Retention Rate Donor Lesson 53

Bloomerang

NOVEMBER 15, 2023

The conversion rate of volunteers into donors can be as high as 50%, so it’s advisable to use a donor base that prioritizes volunteers. Be sure to continuously test different fundraising techniques and messages to see what resonates most with your volunteers. Use A/B testing to refine your approach. Source: G2.com

Problem 56

Problem Wichita Tampa Nashville 56

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Reporting on goals and maintaining accountability. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Get Fully Funded

APRIL 20, 2021

You can peruse the listings of hundreds of VAs, check out the types of services they offer, and see the ratings and reviews from previous employers. Some VAs charge as little as $5 an hour, but think twice before paying such a low rate. Use a project management too l like Trello or Asana to keep track of deadlines and progress.

Virtual 116

Virtual Work Calendar Nonprofit 116

Qgiv

FEBRUARY 13, 2023

Nonprofits can benefit from this kind of software to make it easy for donors to sign up for fundraising events and for organizations to keep track of registrations. With interactive dashboards, you can view your donors’ information and interactions at a glance and get suggestions for how you can improve your retention rate.

Registration 52

Registration Software Nonprofit Gift 52

DNL OmniMedia

APRIL 1, 2024

Additionally, this makes it a breeze to provide past impact reports and future projections for grant proposals. Strengthen your financial reporting efforts. You want to track a variety of interactions between your organization and its supporters, going beyond the basics. Conduct effective strategic planning.

Data 52

Data Guide Proposal Nonprofit 52

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 355

Twitter Practice Social Media Nonprofit 355