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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

You can upload up to 10 photos to a thread. With fewer people actively using the platform (150 million on Threads compared to 3 billion on Facebook, for example), your “Likes” and comments are much more likely to stand out and get noticed by early adopters on Threads who are searching for people and brands to follow.

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. What Are Brand Guidelines? About the Author.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

Regularly updating your cover photos can help alert followers for specific campaigns like #GivingTuesday. ProTip: To discover new hashtags related to your mission, Best-Hashtags has a free search service for Instagram, Twitter and Pinterest. 3) Include donation instructions in every post.

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Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

The MatrixFiles

Although I love to take photos and videos, I’m not actually one to spend a lot of time looking back. Because post-pandemic, I know that we can’t go back to offering our clients the same old services, in the same old way. If you want to read about the first 10 years at Matrix Group, here’s a blog post I wrote back in 2009 !

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