Nonprofit Tech for Good

DECEMBER 13, 2010

We use Flickr to collect all of the photos for our annual nature photo competition. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions.

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

JANUARY 14, 2013

and training (HTML, photo-editing, social and mobile media best practices ). Posting status updates and photos while backpacking through Central America or from a cafe in Paris is their normal mode of travel. 10) Track the growth and ROI of your online communities. The era of winging it in social media is over.

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Social Media Management Media Social 245

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

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Asia Social Media Library Singapore 100

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Write content and secure photos for website pages. Create and organize photos into collections and sets. Write content and secure photos for blog pages. Select mobile photo-sharing app and download. Create a master login sheet. 1) Website.

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Social Media Social Media Tech 271

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

Photo by Sean Drellinger. I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" Do you have an example of a good ROI story telling? Numbers alone won't do it.

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ROI Technique Story Effective 50

sgEngage

MAY 12, 2023

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

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Virtual Build Stream Software 67

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

Photo by Smitty42. Our session is on the social media metrics track and one of a few that are geared for nonprofit folks. Our session is on the social media metrics track and one of a few that are geared for nonprofit folks. And once you jump into social media, how do you track and measure success?

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Metrics ROI Community Help 56

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

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Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Tags: ROI.

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Social Media Reflection Media ROI 50

Forum One

JULY 11, 2023

Posts, or threads, on the platform can be up to 500 characters long and can include links, photos, and videos up to five minutes long. Things to be Aware of Before Using Threads Meta doesn’t have the best track record for responsibly managing its platforms’ content, owning up to its mistakes, and handling user data.

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Platform Twitter Alternative Info 67

NonProfit Hub

APRIL 17, 2024

Add authenticity by using unposed images of real community members rather than stock photos. Track engagement across marketing channels to determine which platforms lead to the highest click-through rate. Focus more of your attention on your top-performing platforms to drive a higher ROI for your blogging strategy.

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Practice Organization Nonprofit Content 36

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI.

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. So, headed over to say hello and to hear about her masterclass "ROI of Relationships."

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Measure Relationship Metrics ROI 67

DipJar

SEPTEMBER 12, 2022

Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Some common metrics to track are website page views, email click-through rates, and social media engagement. . You can even post a video that takes your supporters behind-the-scenes of your organization. .

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Marketing Social Media Nonprofit Integration 52

Nonprofit Tech for Good

DECEMBER 3, 2020

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. The same is true with Facebook Stories.

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Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Avatar Organization 223

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Photo/video Views (optional if I’m testing as content strategy). Questions that encourage people to share wisdom about their social media strategy or tools: Anyone Using Flowtown to track social behavior of people on their email lists ? New Fans (Likes).

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Photo by M. As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Dan Michel from Feeding America shared how his team measures and tracks their social media and links to key performance indicators.

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Summary Social Media Measure Media 94

Connection Cafe

APRIL 22, 2014

To further child sponsorships, Mission of Hope recently launched a 3 week integrated digital campaign, coordinating hashtags, Facebook and Twitter cover photos, posts and email blasts to drive traffic towards its newly revamped website in hopes of recruiting new sponsors. Track your links so you can see where your traffic is coming from.

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Haiti Change Sponsor Children 39

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Photo by Monster Today is Information Overload Awareness Day. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks. Here's one way you might celebrate.

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Awareness Tips Social Media RSS 100

Get Fully Funded

MARCH 6, 2023

To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors. Photo shoots, concerts, markets, performances, street fairs, and movie viewings can all be great fundraising events.

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Money Fundraising Fun Sponsor 130

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Flickr Photo from SteveTookIt. Photo by RedRaspus. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. And, I also need to make my information tracking a bit more systematic. So, I've decided to use it.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Pick the right hard data points I know from experience what the most important metrics are to track for different types of projects. In 2007, the Human Society implemented its first photo petition campaign to protest Wendy's treatment of animals. Did HSUS proclaim that photo competitions were a waste of time? Conclusion.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

This photo is from the Humane Society's recent "Wendy That's Not Right" campaign. This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. The flickr pool of photos is here. And please only send photos. Has anyone?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Photo by Metro Library and Archive. It's better to set up your trusty spreadsheet at the get go so you can track monthly or every other week. Photo Views. Posts that share studies or research studies about the ROI of Facebook: A study about the effectiveness of Facebook Pages as marketing tools or Measure Everything!

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

I could have created guest author accounts, but I could not figure out a way where I could approve a post in draft and have it also include photos. The google spreadsheet allowed me to easily grab the text and code for the original post, include a bio and photo, etc. See Allistair Croll's guest post on some tracking techniques).

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Reflection Florida Social Media Metrics 76

NonProfit Hub

OCTOBER 15, 2014

Sean Horrigan is a guest contributor for Nonprofit Hub, and a marketing/PR consultant with a track record of helping clients grow and prosper through consistent media coverage, strategic social media campaigns, killer copy and better branding. _. Invite them for a private tour of your facility and take photos for the local business journals.

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Sponsor Metrics Nonprofit Evaluation 57

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Use Time Management Techniques.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. Start with an accounting of what video and photo assets you already have, and see how they can be put to work for your year-end plans. We have witnessed a very strong ROI from fundraising videos that utilize personalization. Explore Personalized Video.

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Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

Photo by Neatonjr.    As KD Paine , Social Media Measurement Goddess says in a recent article about ROI, most social media efforts fail because they fail to measure success (or failure).  Track volunteering efforts.    You'd need to develop a way to track and capture and convert.

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YouTube Badge Museum Mashup 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2008

Photo by DrumsWhistles Next week is going to be a busy, busy week of work and travel and a little bit of a fun.  Our session is on the social media metrics track and one of a few that are geared for nonprofit folks.    I'll be taking about how to use ROI thinking to build a community for your blog.

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Social Media Hawaii Media Honolulu 50

Connection Cafe

AUGUST 13, 2012

Post photos—people like pretty things. Ask for photos – people think they are good at taking them. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Advice abounds about tricks and tips for engaging the social sphere. You should use certain key words. Respond to comments.

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Most users prefer to consume user generated content, by reading blog, watching videos, or browsing through photos. Open group blogs, photo pools, video collages and similar projects are also good examples of co-creation. Tags: ROI. However, just because everyone can become a creator doesn’t mean that everyone does.

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Social Media Media Social Aggregator 106

The Modern Nonprofit

JANUARY 16, 2024

In growing nonprofits from 0 to $78,000 in annual recurring revenue using Facebook marketing alone, the founders have developed a proven system and track record of 20X returns on their investment and are excited to share their methods with other growing nonprofits.

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Platform Social Media NPO Grant 105

Socialbrite

OCTOBER 31, 2021

As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. According to a report from Wyzowl , 78% of marketers agree that video marketing has produced a good ROI for their organizations. Photo by Tjflex2 / CC BY ND).

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Measure Video Marketing Guide 59