Avatar Photo ROI Track 
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. into Google+.
Nonprofit Tech for Good
FEBRUARY 8, 2012
Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Write content and secure photos for website pages. Create and organize photos into collections and sets. Write content and secure photos for blog pages. Create a master login sheet.
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Nonprofit Tech for Good
JANUARY 14, 2013
Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ). 10) Track the growth and ROI of your online communities.
Nonprofit Tech for Good
DECEMBER 12, 2011
are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.
Nonprofit Tech for Good
DECEMBER 3, 2020
Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.
Nonprofit Tech for Good
APRIL 5, 2021
1) Maximize your Instagram Profile Photo and Bio. First, make sure that your nonprofit uses a well-designed, visually-striking profile photo a.k.a. After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. Post Eye-catching Photos.
Nonprofit Tech for Good
MAY 18, 2013
Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Upload more photos. Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.
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