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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

Learn more: How to Convert Peer-to-Peer Event Participants into Monthly Donors If your organization is committed to a better donor experience, read on to learn how to give your P2P fundraising events new energy with activity tracking. Many non-sport options also happen to be ideal for tracking on a wearable device.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

Dear Charity Clairity, Do you have any tips for acquiring phone numbers? Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. A tried-and-true way to acquire phone numbers is to ask repeatedly, every place you can think of. We do ask on the remit, but often it’s left blank.

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Asset Management: Why and How to Track Your Organization's Technology

Tech Soup

How do you keep track of all the technology tools your organization uses? You've got laptops, desktops, monitors, printers, and phones. As an exercise, just try to list them. Maybe you've got servers and a Wi-Fi router.

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

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[FREE WEBINAR] How to Create an Engaging Donor Journey in 2020

Nonprofit Tech for Good

Track and measure your success so you know how to invest resources. Also, a toll-free number is not provided for the webinar, but attendees can listen to the audio presentation for free over their computer speakers or call into a phone number provided by GoToWebinar. Align your digital strategies to form a cohesive donor journey.