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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. Videos with Mobile In Mind.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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How to tell a compelling story with a Seal of Transparency 

Candid

Over 1,000 nonprofits attended our 2024 Seals webinar , but we know there are many more out there looking to tell their story of impact and share that story broadly with current and potential donors to make their case for funding. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

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6 Types of Nonprofit Video Messages

Greater Giving

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Brand Story. The Awareness Video.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You can still tell a story and it should have a hook and conclusion, but it cannot include opinions or words such as “best” “fun” “entertaining” etc. TV stations and cable networks usually air spots in 30 or 60 seconds but some are playing around with 15-second spots as well. You should always lead with the facts! About the Sponsor.

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Flixxaid: A New Mobile App for Social Good

Nonprofit Tech for Good

The decision to launch a new social network, namely Flixxaid , was obvious. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? However, the internet can be a stressful place with many negative and sad stories and visuals.

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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. An effective story not only helps nonprofits attract new donors but also increases overall brand awareness, which can be good for landing corporate sponsorships or attracting media coverage.