Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.”
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