sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Then, guided by those goals, use effective data collection tools, measure outcomes, implement improvement strategies, and promote transparency.

Measure 89

Measure Help Analysis Metrics 89

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 257

Social Media Metrics Track Myspace 257

EveryAction

APRIL 5, 2023

What issue is the board keenly aware of that this new tool can help solve? As you use these questions to engage in dialogue with your board, it helps to remember that board members may have opinions and learned experience about what tools and systems are best. A roadmap is a pathway to the future state!

Technology 186

Technology Change Analysis Tech 186

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.

Facebook 250

Facebook Fundraising ROI Virginia 250

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals.

ROI 135

ROI Case Study Metrics Student 135

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Looker is a data dashboarding tool that allows users to create, explore, and visualize data. Data Studio is a free data dashboarding tool from Google. Power BI is a data dashboarding tool from Microsoft.

Analytics 52

Analytics Tools Wikipedia Track 52

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. fundraising tools work.

Social Media 229

Social Media ROI Media Myspace 229

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

sgEngage

APRIL 4, 2024

Analyzing your budget this way also allows you to understand the ROI of each program. Utilize a dashboard to communicate financial updates A dashboard is a helpful tool for board members and staff to stay abreast of the organization’s finances.

Build 94

Build Strategy Fund ROI 94

Care2

SEPTEMBER 21, 2010

I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool. Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

ROI 57

ROI Social Media Metrics Strategy 57

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. What limits you? Is it at your fingertips?

Analytics 169

Analytics Language Associations Case Study 169

Eric Jacobsen Blog

SEPTEMBER 20, 2022

Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Phillips , authors of the book, Show The Value Of What You Do , developed the ROI Methodology in the 1970s and refined it in the 1980s when their first book describing the process was published.

Work 63

Work ROI Law Project 63

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. With all of the new, innovative fundraising tools available online, the price of your campaigns may go up, making it challenging to actually get a return at all. ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. Have you seen apps that you really like?

Case Study 108

Case Study ROI Facebook Studies 108

Candid

AUGUST 18, 2021

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. How Nonprofits Use AI. How Nonprofits Don’t Use AI.

Course 130

Course Fundraising Analysis Mail 130

Eric Jacobsen Blog

DECEMBER 17, 2022

Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Phillips , authors of the book, Show The Value Of What You Do , developed the ROI Methodology in the 1970s and refined it in the 1980s when their first book describing the process was published.

ROI 52

ROI Law Authoring Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination!

Metrics 56

Metrics ROI Community Help 56

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Other Metrics. eNewsletter Subscribers.

Track 187

Track Mobile Media Fundraising 187

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

ROI 59

ROI Social Media Media Social 59

Whole Whale

MARCH 15, 2023

Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal. We share our blog content related to DEI and bring awareness to Whole Whale tools such as the Inclusivity Tool to align our messaging with our team’s educational and product goals.

email 75

email Difference Marketing Retention 75

AccelEvents

JULY 28, 2021

Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. . However, you can host an amazing hybrid event with the right ideas and tools. .

Ideas 98

Ideas Metrics Virtual Hosting 98

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Using this tool, you can track the following donor demographics: Age: Do your donors tend to be younger, older, or somewhere in between? Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. 5) Pick the right tools. Now that you’ve decided on the channels and how often you will post, you now need to choose the scheduling tools that will help you save time when creating your content calendar. 3) Decide on your channels.

Calendar 278

Calendar Social Media Content Media 278

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

Care2

JUNE 21, 2010

It was ahead of its time and may still need some tweaking, but the basic assumptions hold true - if you're paying staff to spend time on social networks and the end goal is list-growth or dollars, then this tool is for you. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. The irony).

Social Network 58

Social Network ROI Network Social 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  tags: blogging nptech ).    What a combination!  

Digg 88

Digg ROI Twitter Slides 88

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Neon CRM

SEPTEMBER 1, 2023

Surveys can be a great tool for this. Keeping track of the right nonprofit KPIs and metrics for program evaluation and impact measurement, fundraising and development, and financial management will give them the data they need to make the right decisions.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

United States 251

United States Social Media Interview Examples 251

Bloomerang

NOVEMBER 10, 2023

7 steps to start a major gift program Major gift fundraising tools Let’s start by reviewing the basics of what these key donations are. Prospect research software like DonorSearch provides tools that will automate analyzing wealth information for each prospect. Identify prospective major donors based on wealth and engagement metrics.

Gift 99

Gift Raise Guide Relationship 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI? Learning is important.

Case Study 50

Case Study ROI Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 91

ROI Learning Reflection Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 228

Social Media Media Avatar Organization 228

Amy Sample Ward

OCTOBER 24, 2012

Topic : Strong Connections: Linking Strategy, Goals and Metrics. Topic : Social Media ROI. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments.

Kentucky 122

Kentucky Leadership ROI Social Media 122