Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

ASU Lodestar Center

AUGUST 17, 2022

It must be articulate enough to measure progress against, inspiring enough to move people to action, and still broad enough to withstand the test of time. Nonprofits must have a clear and compelling mission statement that states the organization’s reason for being.

Participatory 98

Participatory Culture Leadership Washington 98

Nonprofit Tech for Good

JANUARY 17, 2019

Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. Your next campaign will be more effective with storytelling, so it’s time to get everyone’s feedback when building your story. 6) Plan your campaigns. 7) Tell your story.

Calendar 275

Calendar Social Media Content Media 275

Whole Whale

MAY 19, 2023

Experiment with different styles, such as using questions, statements, or even storytelling, to find the approach that works best for your organization. Test and iterate : AI-generated images may not always meet your expectations on the first try. Test different prompts and variations to find the best results.

Images 52

Images Build Library Generation 52

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Qgiv

JANUARY 12, 2023

Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Focus on storytelling. The most important part of any content strategy is honing your storytelling skills. SMART goals are goals that are specific, measurable, achievable, relevant, and time bound.

Social Media 52

Social Media Strategy Media Donor 52

Care2

MAY 16, 2011

Use email for more storytelling and try coordinating your email campaigns with texting campaigns. Test these different channels and see what your response rates look like. Then make adjustments based on your own metrics. Nonprofits should optimize what they are already doing with different devices rather than abandoning email.

Websites 66

Websites Rate Test Benchmark 66

Nonprofits Source

OCTOBER 6, 2023

Unclear expectations, performance metrics, and goals. Here are some ideas for employee engagement for both businesses and nonprofits: General Employee Engagement Ideas These involvement initiative ideas are tried and tested in both business and nonprofit settings: Professional development opportunities. Impact storytelling.

Ideas 52

Ideas Practice Roles Leadership 52

Connection Cafe

FEBRUARY 24, 2014

In the digital age, where most traditional storytelling is done over the Internet, attention spans are ever shrinking. Instagram is in the testing phase of this program, but the results have gone above and beyond what was anticipated. Time is money. But who has time to tell stories? In fact, the latest numbers given by the U.S.

Story 51

Story Captivate Sudan Phase 51

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. A/B testing the layout of our fundraising forms. engaging in digital storytelling. and testing testing testing. Online Testing. I also attended a session on online testing, which made me very excited. Always test everything. Email Matters.

NTC 50

NTC Marketing Digital Strategy 50

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. 4. Test, track, modify. Note From Beth: Here’s some quick tips on using Facebook Ads. 25 cost per click (CPC), and $.01

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling.

ROI 50

ROI Social Media Reflection Question 50

Achieve

JULY 2, 2019

Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , Test-and-learn.

Social Media 52

Social Media Media Hints Social 52

Nonprofits Source

JUNE 22, 2017

Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Try testing page titles & meta descriptions to optimize your clicks and increase search rankings. Clicks are important because they show value. The more clicks a page receives the more valuable it must be.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. I’m working in partnership with Spitfire Strategies. Written social media policy.

Network 97

Network Build Learning Strategy 97

CauseVox

NOVEMBER 9, 2023

” Well, opting for a pre-built fundraising platform has a ton of advantages, mainly because it streamlines various critical elements: Built-In Features: Fundraising platforms come equipped with essential features like impact metrics , donation tiers , peer-to-peer capabilities , ticketing options, and easily accessible donate buttons.

Design 76

Design Campaign Fundraising Storytelling 76

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 93

Ideas Guide Online Fundraising 93

NTEN

OCTOBER 12, 2011

Data reports and personal snapshots are often generated separately, then placed side-by-side with the hope that the juxtaposition of hard metrics with an emotional picture and blurb will resonate with a wide range of people. Quantitative and qualitative data are often positioned as opposing or complementary means of documenting impact.

Case Study 68

Case Study Story Data Studies 68

Bloomerang

JULY 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 76

Ideas Online Fundraising Tips 76

Nonprofit Tech for Good

SEPTEMBER 29, 2019

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. Showcase impact metrics of what each giving level can accomplish. Start testing these strategies for yourself.

Conversation 259

Conversation Online Giving NPO 259

Care2

MAY 4, 2009

Mapping Social Media Strategy To Metrics: Listen, Learn, Adapt Designed by Beth Kanter | Beth’s Blog Communications Track - Plaza Room A The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. Better Online Storytelling Designed by Roger O.

Social Media 28

Social Media Conference Advocacy Online 28

Nonprofit Tech for Good

JULY 10, 2019

We have created Story Builder, a storytelling feature in Lightful’s social media management platform, based on the idea of using social media to tell your story more effectively (you can try it for. It’s better to test these as early as possible to detect any potential risks in the success of your campaign.

Fundraising 280

Fundraising Social Social Media Channel 280

Connection Cafe

JANUARY 13, 2021

Engagement can be measured through a number of metrics, including: Traffic volume over a given period, or how many users land on your pages. These are a few of the most common or universal metrics for measuring engagement, but also consider specific ways to measure engagement with your site’s unique features or offerings.

Design 28

Design Challenge Web Files 28

Bloomerang

JANUARY 7, 2022

Test all Software Beforehand. Test All Software Beforehand. Try donating to your own nonprofit to test out the software. You may look at metrics such as: . Learn more about Giving Tuesday storytelling (and how to leverage social media for your campaign) with this helpful Facebook group. . Start Planning Early.

Campaign 93

Campaign Ideas Giving Tips 93

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

He goes onto say how they focusing their integrated strategy on a metric that matters: conversions. Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). First-Person Storytelling. Guest Post by Petri Darby, Make-A-Wish Foundation. Here’s how we’re doing it: 1. Next Steps.

Conversation 106

Conversation Chapter Channel Module 106

EveryAction

AUGUST 17, 2016

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. From there, take advantage of your platform’s A/B email testing and figure out how to best speak to both Malik and Nellie.

Software 100

Software Donor Management Template 100

Connection Cafe

AUGUST 21, 2017

Storytelling tip I attended a terrific session at the Bridge Conference around creating more authentic content with citizen storytellers. To do anything right, you need the resources to set up the activities, time for testing, a plan, and people to manage it. Include visuals like slides or a short video to play during the event.

Gift 27

Gift Digital Online Pledge 27

Forum One

DECEMBER 13, 2023

Since 2012, Educational Testing Service (ETS) has engaged Forum One to design and build more engaging, interactive reports to share the NAEP results, including the most recent 2022 Nation’s Report Cards for Mathematics and Reading , with data at the national, state, and district levels.

Celebrate 67

Celebrate Award Colorado Museum 67

NTEN

MAY 27, 2010

ThePort, Ning) Multimedia content sharing is a powerful tool for storytelling, providing content that is easy to share and embed. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

Nonprofits Source

MARCH 21, 2018

Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. In this template you’ll learn how to: Establish your most important metrics. Within the AdEspresso you can: A/B test ad groups and campaigns. Facebook Advertising.

Social Media 109

Social Media Resource Marketing Media 109

Forum One

DECEMBER 13, 2023

Since 2012, Educational Testing Service (ETS) has engaged Forum One to design and build more engaging, interactive reports to share the NAEP results, including the most recent 2022 Nation’s Report Cards for Mathematics and Reading , with data at the national, state, and district levels.

Celebrate 46

Celebrate Award Colorado Museum 46

Qgiv

OCTOBER 5, 2021

Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Here are some storytelling tips: Tap into people’s love of narrative. If you don’t test it well in advance of your campaign, you could face big problems on the day of your campaign launch, costing you donations.

Campaign 69

Campaign Practice Giving Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Tis a test and nothing more!'. With the wildlife we're compiling, We could keep the scientists smiling, And lose the grave and stern decorum that was our storytelling before, 'Though tweets are short and fitted,' I said, we'll increase the total submitted. DEFINE the METRICS. Say, let’s define our metrics. set audience.

ROI 76

ROI Social Media Slides Media 76

NonProfit Hub

JUNE 22, 2021

Review Important Nonprofit Metrics. Once your books and chart of accounts are set up properly, you’re ready to analyze key metrics to help drive outcomes. Using this metric, you can determine your most successful events, fundraising channels, and donor types. Data Storytelling: Tell the Story About Donation Dollars.

ROI 66

ROI Donor Fundraising Storytelling 66

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). So, start testing- the sooner you do, the sooner you can start converting new donors.

Story 54

Story Nonprofit Social Media Content 54