sgEngage

JANUARY 17, 2023

Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Donors are in the driving seat, with a plethora of giving options distributed across a smaller sample of the population. Your strategy should: Clarify expectations, roles, and goals.

Gift 86

Gift Develop Measure Blackbaud 86

sgEngage

JANUARY 17, 2023

Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Donors are in the driving seat, with a plethora of giving options distributed across a smaller sample of the population. Your strategy should: Clarify expectations, roles, and goals.

Gift 52

Gift Develop Measure Blackbaud 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Here is a sampling of some advanced features and set-up tips that Craft recommends.

Analytics 100

Analytics Google Digital Marketing 100

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. The results touch on nearly every important aspect of nonprofit marketing and are a useful reference point for nonprofits of any size.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. How to listen to improve the results of your social media strategy implementation 2. Amy Sample Ward captured great notes. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

Data 101

Data Change Boston Literacy 101

NetWits

AUGUST 23, 2011

Helping an existing participant achieve greater results is easier than finding new participants and turning them into superstars. Instead, deliver a message that tells them how easy it is to get started ( 1 in 4 emails you send will usually results in a donation ). And for good reason. It’s also more cost effective. Measuring Success.

Raise 209

Raise Money Fundraising Social Media 209

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

Data 113

Data Measure Sample Seattle 113

NTEN

JANUARY 28, 2013

Over the last few years, NTEN has been working with nonprofits to understand how to better wrangle all the data they’re creating and what’s available to them into improved results: more mission impact. In 2010, we organized an online workshop we affectionately titled “Taming the Data Monster.”

NTEN 100

NTEN Data Metrics Sample 100

Bloomerang

JULY 5, 2021

Providing consistent convenience fostered trust and resulted in the brand becoming a staple in the consumer’s way of life. Did you know Google is now separating search results between mobile and desktop? If your website is not mobile friendly, Google may not even show your organization at all in search results.

Donor 141

Donor Strategy Retention Relationship 141

CauseVox

APRIL 29, 2021

There are thank you notes to write, data to input, and results to report. The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. Highlight the fundraisers you expect to bring in similar results. We know you have a lot on your plate. You just wrapped up year-end appeals.

Calendar 98

Calendar Template Guide Fundraising 98

Care2

JUNE 18, 2013

This is a topic that Amy Sample Ward and I also discuss in our book Social Change Anytime Everywhere in the chapter on Disrupting the Nonprofit Sector. In the letter, the three ratings companies recommend that donors measure a charity’s performance in transparency, governance, leadership, and results.

Evaluation 77

Evaluation Charity Ratio Rate 77

Care2

APRIL 13, 2010

For example during the Super Heroes of Online Fundraising, Dijulio discussed the importance of creating a data template for how your organization will evaluate results before you conduct a test. It’s also important to ensure sample sizes will give statistically significant results. Rule #2: 400 responses is usually valid.

Conference 61

Conference Sample Technology NTC 61

Classy

MARCH 26, 2021

A pro tip is to hide your progress metrics at first and do a soft launch where you share the campaign with a small pool of loyal supporters whom you feel will likely make gifts. Then, turn on the progress metrics for your hard launch to your wider network. Limited communication often results in campaigns that don’t hit their goals. .

Campaign 59

Campaign Tips Fundraising Online 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

Amy Sample Ward facilitated a lunch time conversation about impact measurement for nonprofits in the Beacon Lounge with Lynn Labieniec of Beaconfire and Robert Rosenthal of VolunteerMatch. It was a great opportunity to test out some ways to talk about performance assessment and outcomes-based approaches as David Hunter and Mario Morino.

Measure 98

Measure Data Facilitation Teen 98

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics. The panels, judges, twitter moderators and audience rocked!

Social Media 50

Social Media Reflection Media ROI 50

Tech Soup

JANUARY 18, 2015

How to Manage Remote Workers: Measuring Results. Some of the most concrete advice I found on practical management of teleworkers is Jacob Griscom's article How Telecommunications Is Changing Work for Nonprofits , in particular his section on systems for measuring results and accountability.

Work 36

Work Management People Policy 36

Amy Sample Ward

NOVEMBER 5, 2012

One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. The results have far exceeded our expectations. This first post went out on a Saturday and resulted in 125 people signing up for the campaign. As we push the dashboard live, we were excited and nervous.

Comment 259

Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Amy Sample Ward lays out a 5 things to think about before you get into the execution of a social media strategy for the first time. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

Social Media 99

Social Media Media Tips Social 99

Bloomerang

JANUARY 22, 2024

However, if your idea isn’t very large in scope, a one-time crowdfunding campaign or peer-to-peer fundraising event could achieve the results you’re hoping for. Explore Bloomerang’s sample job descriptions for positions like major gift officer and development director. Does the community seem excited about your nonprofit idea?

Nonprofit 82

Nonprofit Files Policy Software 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Here's the list: Amy Sample Ward, Building Blocks of Social Media. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success.

Community 111

Community Giving Fundraising Contest 111

Whole Whale

MARCH 22, 2023

Here is a sample formula to play with for what you’re looking for: [intent] +[context]+[brand personality]+[data/template] Intent : You are a clever writing assistant that creates emails, articles, and social posts Context : This AI creates copy like XYZ company that makes paper clips for Millennials. Higher temperature values (e.g.,

Ideas 52

Ideas Model API Language 52

Amy Sample Ward

OCTOBER 18, 2011

This increased activity in a public channel is increasing search results on Google too. Metrics that Matter. Ted Fickes’s guest post on the Care2 Frogloop blog explains how this new feature impacts the way nonprofits are sharing news and updates.

Facebook 196

Facebook Change Tutorial Plugin 196

Care2

DECEMBER 30, 2012

It takes a lot of work and time to nurture those relationships and convert them to donors so be prepared to make that investment if you want to see results in the long term. That is the value of social networks.

Social Media 78

Social Media Raise Money Media 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

For nonprofits, this should not be a foreign concept. Here's a sampling: Lewis Green warns not to use the traditional investment financial calculations but instead measure value. To figure out what to measure, nonprofits must engage their stakeholders, research meaningful metrics and experiment with trial and error.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Do you need share of voice metrics requiring vast amounts of competitive data from across the web? After answering these questions, you should have a good idea of the requirements you have for a tool to measure your social media marketing results. Does the data need to be exportable? In which formats? Do you need sentiment analysis?

Social Media 101

Social Media Channel Data Media 101

NTEN

SEPTEMBER 24, 2009

These positive results are no longer being overlooked by nonprofit executives. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

JULY 9, 2015

By simply layering in data results, allowing the data to help inform your strategy over time , you can implement your analysis as a way to inform various decision-making avenues for your nonprofit. Step 2: Learn to trust the data results. They both acknowledged challenges, hits and misses, and what their next steps were going to be.

San Diego 20

San Diego Data Benefit Analytics 20

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution.

NTEN 105

NTEN Media eLearning Case Study 105

Amy Sample Ward

APRIL 7, 2009

… Elkin reports that his Facebook app Yes We Conserve has gotten about 5,500 visits as a result, but only 233 people have installed it. Tags: otherblogs roi facebook metrics. and 22735 kilograms of CO2 per year.&#. But he’s disappointed in his conversion rate. Have you seen apps that you really like?

Case Study 108

Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

No instant gratification — results require effort over time. Use metrics to discover what works and what doesn’t. Twitter.org: What, why, who and how for Nonprofit Organizations using Twitter (Amy Sample Ward). Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social). Listen first. Build relationships with influencers.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Connection Cafe

AUGUST 9, 2013

As a result, email expectations have changed. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small. When looking at test results, make sure you achieved statistical significance. They send relevant content based on subscriber interests, preferences and actions. Simple enough?

email 48

email Campaign Test Benchmark 48

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Provide them with graphics, sample posts, press releases, email templates and more. Reach out, share results and stay in touch throughout the year. And make sure you track results on both ends.). Will the money be used much further down the road?

Guide 80

Guide Giving Campaign Social Media 80

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

" Amy Sample Ward, also pointed to the reciprocity. Measuring the ROI by dollar amounts as the key metric needs to be balanced with using metrics like increased conversions (email list sign ups), measurable word-of-mouth, or improvements in online buzz.

Social Network 50

Social Network Benefit Network Organization 50