Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. As part of my learning journey to put these ideas into practice, I’m integrating visual techniques into my facilitation repertoire. Two things I did.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. 6: Use social media to close the loop between online and offline action. Example: Red Cross. I give some very specific tips here.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

The social media maven and metrics expert is Laura Lee Dooley. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights. She's recently retooled the organization's metrics dash board to include social media measures. You should reach out to both audiences.

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Connection Cafe

APRIL 29, 2011

I’ll start off with the basics, but then we’ll get into some advanced techniques. Additionally, you can change what data you’re graphing (or even look at 2 metrics on the same graph). Pageviews – I recommend avoiding this metric. This metric can be useful, but do take it with a grain of salt.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Earlier this week, I gave a presentation to a group of Bay Area Foundation program officers and funders who work on population research issues.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Engagement: Readers engage with their content.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. They use this metric to guide decisions about engagement tactics, particularly through social media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. What are they good for?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed.

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Analyze key metrics in your database. Offline goals and campaigns. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers.

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CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. This is a technique I've used as a trainer, but it also works beautifully for social media projects. Tools and techniques may get worn from overuse, but new stories can always be told.

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Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like. Whether you’re hoping to better. engage with donors online. millennials.

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Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like millennials. Lastly, it’s never too late to try something new.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts. Select Your Tools.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Is there an “offline” marketing push that you need to support/connect? Remember, social media can also be used to connect people to offline actions and events. What hard data points or metrics will you use to track your objectives? You need to pick the right hard data points or metrics that will help you track your objectives.

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sgEngage

APRIL 29, 2021

Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. To date, very little direct targeting of current donors happens related to converting these donors via digital techniques.

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Whole Whale

JUNE 1, 2023

It has a deep understanding of crisis assessment, management techniques and resources to provide effective support to those in need. And maintaining a focus on ethics, responsibility and user well-being over performance metrics or cutting costs. An AI system must be grounded in human values and judgment to be safe.

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Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. Monitoring your metrics is a best practice anytime, but it’s particularly important during periods of crisis fundraising. Peer-to-peer fundraising and marketing techniques have quickly become a staple of the nonprofit world.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The campaign has an offline component, encouraging the audience to set up “ Girl Up Clubs ” where some of the activities include connecting and having conversations with girls clubs in different parts of the world. Evidence drawn from social media becomes useful and far more powerful when matched with other data sources.

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