NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate. Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

NTEN

DECEMBER 18, 2009

(Note: This is a weekly round-up of NTEN members doing and sharing their nptech awesome. Tag your news with "nten member" or "nptech" to help us find your awesome, or contact Annaliese with your updates.) . include NTEN member organization Idealist.org. Tags: community buzz nten members.

Rhode Island 59

Rhode Island NTEN Georgia Austin 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2017

Before I take you behind the scenes of our NTEN board fundraiser for Giving Tuesday , let me ask you to consider to a donation of any size to support NTEN and the Nonprofit Technology Conference Scholarship campaign. The NTEN Board Giving Tuesday Campaign. This is based on the book by Kay Sprinkel Grace. Source: Blackbaud.

Giving 75

Giving NTEN NTC Blackbaud 75

NTEN

NOVEMBER 14, 2012

In April 2012 NTEN worked with Idealware to conduct a survey of nonprofits about their relationships with data, and what we found was a large dichotomy—either they were doing a lot with their metrics or not much at all. Here is a sample of what we found: 99% of respondents track some sort of metrics.

Research 85

Research Data Metrics Nonprofit 85

NTEN

JUNE 13, 2014

This September 3-6, NTEN will debut the Leading Change Summit. In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions.

Measure 96

Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! We will be covering these in an upcoming NTEN Webinar on November 28th.

Reddit 98

Reddit Data Time DC 98

NTEN

AUGUST 10, 2011

When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see! . – leave your list, by either unsubscribing, un-liking, un-following, etc.

Rate 95

Rate Facebook Chart Metrics 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. And, it also includes measurement - not just qualitative information.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. What's common to both is the use of metrics to measure results. Where do you look for standard metrics? I think it is wrong to think about metrics first.

ROI 50

ROI Social Media Reflection Question 50

NetWits

NOVEMBER 11, 2010

As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. We'd be interested in hearing about your efforts to calculate ROI.

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. There are specific metrics for specific platforms. NTEN – E-Nonprofit Benchmark Study. Ymca of Metro Chicago Facebook Case Study.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 For nonprofits, that tracking donations from social media engagement.

Public 50

Public Metrics ROI Chapter 50

NTEN

MAY 13, 2010

social media stats you consider most important to track. Beth Kanter had a great post a couple of weeks ago about the variety of social media metrics she puzzles over. Maybe social media metrics are a little like horseshoes. Maybe social media metrics are a little like horseshoes. Nobody said number of followers.

Social Media 52

Social Media Stats Metrics Summary 52

NTEN

AUGUST 10, 2009

I'll try to synthesize all the great discussion on the topics and themes we'll be looking to include in each of our 5 conference tracks: Leadership, Fundraising, Communications, IT Staff and Consultants and Program. More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. " IT Track.

Community 52

Community Sharepoint Org Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Social Media 98

Social Media Media Tips Social 98

NTEN

FEBRUARY 10, 2014

Other metrics, like goals and conversions, were not being tracked. One of the challenges I was trying to overcome was how to make better use of our web analytics. We had a lot of data, but for the most part, we weren’t looking beyond page visits and unique visitors. read more'

Data 52

Data Canada Metrics Analytics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2009

This interactive webinar experience will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. The Breakout Tracks. This will cover monitoring and tracking tools. This event is only $50 for NTEN members and you can register here.

Digg 81

Digg Storytelling Social Media Channel 81

NTEN

JULY 29, 2010

Flickr photo: kcolwell We know that you, my fellow NTEN community members, are rock stars. You track metrics while you're on the treadmill (without falling off). You can write fundraising email copy in your sleep and hand code your e-appeal while making breakfast and watering your plants.

email 40

email Contest Campaign Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

I don't understand by @ntenhross (Holly Ross, Director of NTEN) and @amyrsward (Netsquared community builder) aren't in my cloud. While we've opted to have all these conversations in public, the tools let people track more granular information about you - who you talk to and what you talk about it. Colman does SEO for REI. jasonfalls.

Twitter 91

Twitter Network Tools Map 91

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 3, 2009

But, for the most part, nonprofit dashboard reports, if they are measuring the right metrics, are useful tools. An organization's dashboard is an internal report and the data not shared publicly (although NTEN shared its Dashboard spreadsheet template recently). . I think we've resolved many of these over time. (The

Public 94

Public Indianapolis Museum Organization 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. What are your tracking around open rates? We're always looking for new metrics. It's generally much higher because it doesn't take into account total messages sent, just the open rate of each message: the 12.6% to 65 and dividing by 2. True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

NTEN

SEPTEMBER 2, 2009

But if little ol' NTEN can pull off a BI strategy -- and we do our best over here -- so can you. Here at NTEN, we confused the two for a long time. Myth #4: Our Staff Tracks What They Need. First, I guarantee you not everyone in your organization tracks things in the same way. Let's bust a few BI myths. We're Fine.

Business 54

Business Gartner Data NTEN 54

NTEN

JULY 19, 2012

At the end of a documentary, they provided a text-to-give call to action and were able to track the metrics as the campaign developed. Thinking first about how to reach Millenials and increase their sense of urgency, they started with film - a time sensitive media. Maier sees this as a big benefit to mobile campaigns.

Mobile 61

Mobile Create Strategy National 61

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Jeremy Heffner, Avencia. [Ed.

Technology 52

Technology Adwords Analytics Analysis 52

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# Kivi at Nonprofit Communications , talks about how to keep track of the kind of data that writers need to keep track of – editorial calendars.

Consultant 100

Consultant Data Management Open Source 100

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# Kivi at Nonprofit Communications , talks about how to keep track of the kind of data that writers need to keep track of – editorial calendars.

Consultant 100

Consultant Data Management Open Source 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I also contributed a chapter on the topic to NTEN's Managing Your Technology To Meet Your Mission due out by Wiley I covered the building blocks of a classic ROI process, but translated to a nonprofit context. The basics include: benefits, value, metrics, and financial calculations. Do you agree?

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Lexicon on Facebook lets you track words and phrases. Here's the description.

Facebook 118

Facebook Profile Demographics Nonprofit 118

Care2

MAY 9, 2009

M+R Strategic Services and NTEN are releasing the updated eNonprofit Benchmarks Study for 2009. NOI’s New Media Training offers an introductory track for all you newbies and a more advanced track for you seasoned pros.

Benchmark 28

Benchmark DC Studies Advocacy 28