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If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve.

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Dipping Your Toes into Metrics Tracking

NTEN

It's very easy to get overwhelmed when diving into metrics and measurement. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Operations Manager. National Center for Media Engagement. So, start small.

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Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.

Metrics 101
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Metrics: Go Beyond Counting Likes and Followers

NTEN

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected.

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Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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Introducing a New NTEN Workbook: Getting Started With Data-Driven Decision Making

NTEN

Over the last few years, NTEN has been working with nonprofits to understand how to better wrangle all the data they’re creating and what’s available to them into improved results: more mission impact. In 2010, we organized an online workshop we affectionately titled “Taming the Data Monster.”

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NTEN Webinar: Social Media Measurement Steps and How To Measure Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder. We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Facebook Ladder of Engagement.

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