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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 303
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Member Retention Strategies For Professional Associations

Association Analytics

Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more.

Retention 169
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Then, multiply that number by 100. Then, multiply that number by 100.

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14 Top Peer-to-Peer Fundraising Platforms to Ignite Giving

Bloomerang

If not, it’s time to start exploring peer-to-peer fundraising platforms. Peer-to-peer fundraising software solutions provide a platform that nonprofits can use to empower their supporters to collect donations on their behalf. Is your nonprofit prepared to make the most of this opportunity?

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Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

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15 Top Online Fundraising Platforms to Ramp Up Donations

Bloomerang

To effectively ramp up fundraising, your nonprofit needs the right online fundraising platform for your needs. In this guide, we’ll take a deep dive into virtual fundraising platforms that your nonprofit can use to strengthen your online fundraising strategy. What are online fundraising platforms?