Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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NTEN

AUGUST 5, 2009

We sat down for five minutes to define ROI for nonprofits, talk about the challenges of measuring intangibles, and how to use ROI to your advantage: And if you want to learn more about ROI and how to use it in your organization, be sure to register for the Online Technology Conference: Managing Technology to Meet Your Mission.

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NTEN

JANUARY 14, 2009

Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. And influence is hard to measure. How would you measure the ROI of the video? . No: that just measures quantity, the line between your organization and a blog post with your video in it.

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NTEN

MARCH 15, 2009

Proving ROI to your managers. Using measurement as a learning tool. Tags: NPTech sxswnp roi measurement sxsw. Some of the issues our poets raised: Combining qualitative and quantitive data. Whether or not online mom communities are mean. So if you missed it, here it is!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. And, it also includes measurement - not just qualitative information. Tags: ROI listening.

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NTEN

SEPTEMBER 4, 2012

NTEN's publication, designed especially for busy nonprofit executive directors, departmental directors, boards, and other leadership staff, is free and hot off the press. In the current issue you'll find: " How Your Organization Can Embrace Data--And Use What it Can Teach You ," by KD Paine, measurement expert and author.

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NTEN

MARCH 6, 2009

Flickr Photo: _ES Amy Sample Ward lays out 5 strategic steps for measuring the ROI of social media for your organization. There are no easy equations, but this is sound advice on how to go from identifying the problem (or goal) to measuring the impact of a social media strategy (or tool). What do you know, NTEN made the news!

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Amy Sample Ward

FEBRUARY 27, 2009

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. Here's an interview with Danielle on NWF's use of Twitter. " - it's true!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

For 2011, I’ve submitted a panel titled “ Making Social Media Measurement Sexy &# with a dream team of colleagues Danielle Brigida, Frank Barry, Wendy Harman, Jon Dunn, and David Neff. Amy Sample Ward, NTEN. Web ROI: It’s not dollars, it’s (common) sense. Check out the information and application process here.

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Qgiv

JUNE 8, 2021

Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. However, organizations who focus their stewardship efforts on brand new donors are likely to generate more ROI than other donor types. The Bad News.

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3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. By the way, NTEN posted some great tips for social media use , by Marc Pitman, founder of The Fundraising Coach. Then measure the results, and with data in hand, adjust your fundraising appeal communications, even tinker with your segments. It makes us feel good. and again.

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NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. How to define and measure success. How to adapt their techniques and practices to improve results. *

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

Photo by Marco Wessel Yesterday, I had the pleasure of attending one of NTEN's "Ask the Expert" calls and chats with Wendy Harman who is the professional listener for the Red Cross. She often writes social media manifestos, filled with examples, pros/cons, and shows tangible, measurable results from their social media strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

I've been thinking a lot about ROI because at the end of the month, I'll be doing a session at the Legal Services Corporation's TIG Conference on ROI in the Nonprofit World. On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic.

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NTEN

FEBRUARY 12, 2009

If you haven't been attending the Storytelling & Social Media series , presented by Techsoup Global and NTEN, you've been missing out! . Danielle Brigida from NTEN Member organization NWF gave a great introduction to using social news and bookmarking tools to help "create buzz" for your organization's news and issues.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

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NTEN

MARCH 26, 2009

Do you think I can keep up with this NTEN webinar or that conference session on this topic?" How do I measure the effectiveness (ROI) of social media? NTEN Blog article: The Three Dimensions of Social Media ROI. NTEN Webinar recording and slides: "Managing" Your Brand in Social Media .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Return on Reflection: This inquiry won't be all number crunching because you really miss the value of a ROI analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Attend NTEN's NTC Conference in April and attend the social media tracks.

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NTEN

AUGUST 10, 2009

More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. ROI on Fundraising Metrics -- fundraising sessions need to incorporate concrete fundraising metrics, even when focus is communications strategy. Session(s) on longitudinal measurement of income via on-line/on-phone giving. Change Management.

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Care2

DECEMBER 28, 2010

Holly Ross, NTEN. Nonprofits need to take a serious look at measurement and ROI to make sure they are getting the most value out of their time investment in social media. What’s on tap for social media and advocacy? And not apps. Apps are fine, but nonprofits seriously need to invest in mobile versions of their sites.

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NTEN

OCTOBER 19, 2010

Imagine the ROI you could present back to a sponsor or major donor about how many times people talked about the event online and across streams. Tags: NPTech NTEN Social Media Communications. B) Everything could be trackable. That is a major win for nonprofits seeking funding and sponsorships to do their mission.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

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The Modern Nonprofit

FEBRUARY 15, 2022

In this resource, we’ll guide you through how to holistically evaluate ROI, including direct and indirect costs and savings, how long it will take to get a return, and tying it all back to the goals of your team to make a powerful case for change. STEP 2: Making your case WITH ROI. ROI Analysis. Do you suspect you can do better?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For more NpTech Talk, see this roundup over at the NTEN blog. The good folks at Care2 (Heather Holdridge, Justin Perkins, and James O'Malley) have a detailed case study on the NTEN blog about the top Facebook winner of the recent Case Foundation America's Giving Challenge.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NTEN's Call for NTC Sessions - Deadline October 24th. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. " What do you think about measuring social media? Need to catch up last week's ROI conversations so you can jump in - start here.

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Connection Cafe

MARCH 11, 2014

Why I’m Excited: The importance of measurement, especially when it comes to showing funders how their investment was used to impact your mission, cannot be overstated. Idealware has really impressed me with the breadth of their research for nonprofits, and hearing first-hand their evaluation strategies will help you tell your ROI story.

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NTEN

NOVEMBER 25, 2008

At a small organization like NTEN, a leader has to be ready to do just about everything, from fundraising to janitorial services. I'd been at NTEN for five years before I took the ED job, so I was lucky enough to know what I was doing -- mostly. Chapter 3: Measuring the Return on Investment of Technology (Beth Kanter).

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NTEN

OCTOBER 6, 2011

Having strong, strategically designed content will maximize your web presence and provide a larger ROI. How can I justify ROI for Content Strategy to my senior management? Results can be measured with your web analytics and in your conversion rates. I work for a really small nonprofit, does content strategy matter for us?

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Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Don’t measure things for the sake of measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

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NTEN

JANUARY 12, 2012

Discover what tools to use to measure your social media efforts, and how to make this task effective and managable. February 21 : Measuring Your Social Media Efforts. Learn how social media tools can work together to create an integrated campaign that promotes your brand and your cause through multiple channels.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics. Ali Levine has an amazing post about how to tell your story with maps on the NTEN blog and some pointers to story resources here. Hat tip to Paul Hyland.

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NTEN

MARCH 12, 2010

What's the most important trend in nonprofit technology for 2010? The widespread adoption of social media is clearly the most important trend for nonprofit technology in 2010.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

" If your organization is using social media, perhaps you've been wondering how to measure or whether if you can even measure "embeds" (that cut and paste script for videos, badges, widgets, and the like). The Nonprofit Eye walks us through how to compute the ROI of ITC for nonprofits.

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