Eric Jacobsen Blog

MARCH 5, 2024

New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved (..)

Mentoring 96

Mentoring Policy Review Technique 96

Bloomerang

OCTOBER 30, 2023

It’s popular ,” Aaron shared. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video. I asked Aaron about Feeding America’s current commitment to direct mail.

Feeds 86

Feeds San Antonio Donor America 86

Nonprofit Tech for Good

FEBRUARY 16, 2013

Muchos kudos to the nonprofits that kept the donation process limited to one or two pages with only minimal data required to donate (name, mailing/billing address, and credit card information). 5) If the nonprofit required a phone number to make the donation. That said: 21 of the 31 nonprofits had not set a default donation amount.

Results 254

Results Donation Paypal Practice 254

Candid

NOVEMBER 14, 2023

Before kicking off your #GivingTuesday (on November 28 th this year) and year-end giving campaign, send fun social media posts, emails, or postcards thanking your supporters and sharing an impact story to remind them what their contributions made possible. Prep thank you cards, so you can easily put them in the mail when donations come in.

Giving 112

Giving Retention Gift Hosting 112

Neon CRM

OCTOBER 31, 2023

The factors determining how engaged a donor is will vary from organization to organization, but engaged donors are typically the ones most responsive to your messages, most likely to attend events, the first to volunteer, and proud to share your mission within their networks. You can try: Sending donor surveys. Encouraging conversations.

Donor 98

Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They do so through donors’ preferred methods, like email, social media, text messages , or direct mail. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact.

Donation 203

Donation Data Fundraising Analytics 203

M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not. About 17% of the U.S.

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Track Digital Change Fundraising 103

Eric Jacobsen Blog

DECEMBER 13, 2023

Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance (..)

Mentoring 79

Mentoring Policy Technique News 79

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Penelope Burk).

Mail 61

Mail Money Raise Tips 61

Nonprofit Tech for Good

JANUARY 13, 2020

Make sure your website is mobile optimized for donors using their cell phones. Ideally, you want all your donors following you on social media–not only to “like” and “share” your posts- but to stay up to date with all the latest happenings at your organization from events to volunteer opportunities. 4) Add to Mailing List.

Action 336

Action Donation Mobile Social Media 336

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

Fundraising 343

Fundraising Mail Law Donation 343

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression. Share highly personal gifts of appreciation.

Donor 104

Donor Strategy Retention Help 104

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively. The provider matches your data.

Data 98

Data Donor History Demographics 98

Kindful

NOVEMBER 19, 2021

You could also share that volunteer’s story (with their permission) with your supporters on your social media platforms, on your website, and in your newsletter. You can even share their stories in your annual report or direct mail communications. . Pick up the phone and call them. Wondering if this is worth your time?

Volunteer 125

Volunteer Giving Gift Phone 125

Nonprofit Tech for Good

NOVEMBER 20, 2021

As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. electronically or via regular mail). It’s also vital to encourage registrants to share the auction with friends and family or post on their personal social media profiles.

Virtual 250

Virtual Personal Tips Online 250

Bloomerang

FEBRUARY 27, 2024

By thanking them quickly and personally, communicating impact, and sharing success stories. How you SHOULD NOT communicate with lapsed donors Stop sending reinstatement and member renewal mailings to lapsed donors on auto-pilot. If they don’t update their card, pick up the phone to call and ask. But how do we make it memorable?

Donor 84

Donor Rhode Island Gift Tennessee 84

Bloomerang

SEPTEMBER 25, 2023

I don’t give to people who can’t even tell if they’re boys or girls,” an irate long-time donor said before slamming down the phone. As we talk to donors, we need to share with them in a way that shows respect for them as lifelong learners—not as endless pocketbooks.

Donor 108

Donor Lesson History Sound 108

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. Sharing how past gifts were used addresses some of the top reasons donors disengage.

Donor 59

Donor Chicago Gift Children 59

Blue Fox

OCTOBER 1, 2021

Is your staff prepared to make the asks, attend the events, mail the collateral and try some Facebook fundraising ads? In 2020, U.S. nonprofits raised $2.47 billion dollars. What was your piece of that ‘pumpkin’ pie? Let’s talk 2021! What about your board members… are they fired up for fundraising season?

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Ideas Fundraising Script Nonprofit 147

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Share urgent calls to action across channels. Check out our last installment here !

Advocacy 207

Advocacy Nonprofit Training Train 207

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Qgiv

AUGUST 5, 2021

You can’t begin to engage your supporters on mobile without their phone numbers and permission to text them. Your donors will most likely provide their phone numbers on your donation form. All that’s left is to ask for permission to contact them via that phone number. How to opt supporters in to text messages.

Mobile 98

Mobile Fundraising Contact Phone 98

TechImpact

AUGUST 27, 2013

Other common limitations include a lack of resources to maintain an on-site mail server, not enough funds to add an email service, or unreliable email service. Office phones. File sharing. Your nonprofit might have a on-site server used for file sharing, which is great if you have the time and resources to maintain it.

International 129

International Tech Communication Files 129

Get Fully Funded

APRIL 23, 2023

Work with your staff and volunteers who work directly with the people you serve to capture stories like this one for sharing in thank-you notes. Your donor software should allow you to insert the donor’s name into the thank-you in either email or snail mail letters. It creates two pieces of mail or email for the donor to open and read.

Gift 119

Gift Donor Language Video 119

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2017

Collaborative overload is the burnout that results from our over reliance on e-mails, meetings and other online collaborative technology tools that have, ironically, limited our ability to get stuff done. During the workshop at Rutgers, one participant shared an insight that illustrates the findings of the study.

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email France Guidelines Virginia 119

Pamela Grow

MARCH 6, 2024

Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). My own site, where I regularly publish the best examples in nonprofit storytelling and donor communications (including both email and direct mail).

Resource 98

Resource Newsletter Case Study Nonprofit 98

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Direct mail. Traditional mail isn’t dead by a long shot. Marketing specialists. Tech experts. Call and text.

Virtual 105

Virtual Nonprofit Stream Channel 105

Greater Giving

NOVEMBER 8, 2022

We’ve created customizable Canva template s that allow you to add your logo and brand colors to make it easy to share with your audience. You don’t want someone to miss out because they weren’t looking at their phone at exactly 11am Eastern time! Direct mail makes its way right into someone’s hands.

Giving 52

Giving Campaign Marketing Donor 52

CauseVox

MARCH 1, 2024

This gives you a great place to start as you segment your donors based on shared characteristics such as age, interests, giving preferences, and motivations. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? It Is A Win/Win!

Audience 82

Audience Donor Survey Demographics 82

Kindful

JUNE 15, 2021

The easier you can make it for your supporters to donate to your cause, the better, and many of them will be looking to do that via their computers and phones. You should also share the campaigns you’re running so donors feel a sense of urgency to support you. Direct mail. Some people prefer to make a donation by mail.

Online 80

Online Donation Fundraising Mail 80

sgEngage

OCTOBER 12, 2022

Ensure that you’re planning to share interesting and engaging content both leading up to the event and the day-of, and segmenting your audience strategically based on their interests and how they interact with you. Include ways to continuously share how much you appreciate your donors’ support and connections to your organization.

Blackbaud 94

Blackbaud Social Media Audience Campaign 94

Greater Giving

DECEMBER 15, 2022

Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Or, share compelling personal testimonials from your ambassadors. Views, likes, and shares on social media.

Digital 75

Digital Marketing Donor Channel 75

Allegiance Group

JANUARY 23, 2023

Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. A phone call is more personal and could help donors feel their support will make a big difference. You don’t always have to ask for a donation in a direct mail appeal letter.

Donor 52

Donor Mail Retention History 52

Byte Technology

DECEMBER 14, 2019

Many freelancers work from their homes, and shared office spaces continue to gain in popularity. Because you’ve had direct communications with the freelancer through e-mail, phone or a video call, you know who the individual is that has assumed responsibility for the work you need done.

Design 130

Design Web Websites Project 130

Bloomerang

OCTOBER 30, 2023

Sharing individual stories of need are more personal to donors than an overview of the broader impact. Provide multiple giving options , including email, QR codes, Apple Pay or Google Pay , text, mail, and phone, to accommodate different donor preferences. Throwing a gala?

Lesson 85

Lesson Effective Create Giving 85

Bloomerang

FEBRUARY 2, 2024

Do you wait for the mail to arrive? Where does the mail go first? Share with your boss how beyond frustrating this can be from a donor perspective. I began by gathering everyone who touched the gift and/or the thank you from the minute the gift arrived until the minute the acknowledgement letter left our office.

Donor 91

Donor Exercise Gift Charity 91

Pamela Grow

OCTOBER 22, 2023

Showcase Impact Through Stories: Share compelling stories or language that illustrates the positive impact the donor has had on the organization’s mission. Initiate conversations via mail, phone, or email, and listen attentively. Demonstrating appreciation shows that you value their partnership with the organization.

Donor 52

Donor Fundraising Relationship Survey 52