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How Will Donors Feel When They Open Direct Mail from Your Organization?

NonProfit PRO

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

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What Is a Donor Offer and How It Motivates Your Donor to Give

NonProfit PRO

Aside from your donors themselves (which is to say, your direct mail or email list), the offer is the single most important part of your appeal by far. Here is a rundown of what an offer is and how it motivates people to give.

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4 Ways to Optimize QR Codes in Direct Mail

NonProfit PRO

When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience. Here are four ways to optimize QR codes in direct mail.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

NonProfit PRO

Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Fundraising is facing its most significant threat in years thanks to inflation.

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Personalize the Donor Experience With Marketing Automation

NonProfit PRO

With the right marketing automation tools and the right approaches, you can personalize your donors' experiences. If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation.

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