Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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The Importance of Direct Mail in Nonprofit Fundraising

Joy of Membership

However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. For many organizations, long (or super-long) snail-mail fundraising letters work.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What are the benefits of using direct mail in a multi-channel approach?

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Direct Mail Is Here to Stay (and How)

EveryAction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. Knowing the methodology has evolved, how do we cut through email clutter and reach donors in a personal way via their mailbox?

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4 Reasons to Focus on Donor Appreciation

sgEngage

Without a concrete item or service to offer donors in exchange for their support, what can you do to ensure they feel satisfied with their experience and continuously return to support your programs? Increase donor retention. Encourage donors to give more. Mid-level donors.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019.

4 Strategies to Increase Donor Loyalty

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

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Why Nonprofits Need to Stop Turning Their Direct Mail Appeal Into an Email Appeal

Media Cause

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. .

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10 Must-Know Stats About COVID-19 Donors

Nonprofit Tech for Good

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.

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Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Make this the year you truly master personalized, customer-centered mid-level and major donor philanthropy facilitation.

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.

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Identifying Your Ideal Prospective Donor

Kindful

It’s almost new donor acquisition season, and now is the perfect time to review the ideal prospective donor you’re trying to attract for your organization. . As you probably know by now, looking for new donors can sometimes feel like looking for a needle in a haystack.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.

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6 Ways to Engage Millennial Donors

EveryAction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. They might not live at the same place they lived 5 or 6 months ago, and another 6 months down the line they might live in a totally different city, so there’s a good chance they’re going to miss your year-end appeal and other mail pieces. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded.

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Donor touches? Paper is still your best bet

Hands on Fundraising

Donor touches matter and paper is still your best bet. The post Donor touches? Blog Donor communications Fundraising annual giving direct mail donor communicationsI have been seeing a lot of articles during the past year about COVID and work.

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Where Do You Get Your Best Donors?

Bloomerang

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . How to calculate donor lifetime value .

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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Most of the time, people think of acquisition as casting a big net and trying to get as many fish (donors) into it as possible.

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5 Ways to Improve Your Donor Retention

The Modern Nonprofit

Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization. Thanking your donors is a must-do.

3 Tips to Start A Donor Acquisition Program

Bloomerang

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program.

Asking Your Donors to Give Again

The Modern Nonprofit

Estimated Reading Time: 5 minutes Asking Your Donors to Give Again. Are you asking your new donors to give again? Why donor retention is a big deal. There are three big reasons why you should be asking your existing donors to give again.

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4 Ways to Support Your Nonprofit’s Outreach with Direct Mail

Connection Cafe

Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them.

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How To Convert Event Donors Into Monthly Donors

Kindful

When it comes to event donors, 2020 has taught us a lot. Event donors still want to give, even when they aren’t attending the event in person. In some ways, virtual events make it much easier to convert these once-a-year event donors into powerful monthly donors.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. How can we cultivate new donors while continuing to steward the supporters that we already have? Mid-level donors are well-worth your time and attention.

How Do You Hone Your Nonprofit’s Major Donor Portfolio?

Bloomerang

In “ Who Gets to Be in Your Nonprofit’s Major Donor Portfolio ” we looked at how to qualify a major donor prospect to be in your portfolio. Who has the ability to represent your organization and make fruitful connections with donors? Who would donors enjoy meeting with?

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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects.

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What’s in My Mailbox | Random Thoughts on EOY Direct Mail

Pamela Grow

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year….

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. By Robin L.

Is Privacy for Everyone (Including Donors) Dead?

Bloomerang

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . People and businesses could communicate quickly, efficiently, and at a much lower cost than in the past with travel, print, and mail.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Retain more donors. Your data, after all, provides insight into your donors.

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5 Virtual Recognition Ideas For Nonprofit Donors

Kindful

This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Recognize the donors on donation pages. Recognize the donors on donation pages.

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Shouldn’t Giving Be All About the Donor?

NonProfit PRO

I’m an avid scanner of mail samples. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms.

Clean Up Your Act: Donor Data Management for Nonprofits

The Modern Nonprofit

Estimated Reading Time: 4 minutes Clean Up Your Act: Donor Data Management for Nonprofits. Your nonprofit CRM is a powerful tool that can help you better understand your donors. Mail merges will take less time. managing your donor data.

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Better Data, Better Donors

EveryAction

Click for strategies on revamping your direct mail program , practical tips on improving your email program , and an in-depth look at reporting tools every nonprofit should have to improve their fundraising strategy.). Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. For example, we see there are eight potential donors still in the qualification stage.

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Why is Donor Retention Rate So Important?

Qgiv

Acquisition of new donors is a critical piece of any healthy fundraising program. Your organization will always need a steady stream of fresh new donors, but what about your existing donors? What Is Donor Retention Rate? How to Calculate Donor Retention Rate.

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3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding.

Donor Appeals: The HOW Matters as Much as the WHY

Bloomerang

I leafed through my stack of mail the other day, and there it was: another colorful, overfull packet from Treesavers International (not the nonprofit’s real name). That sounds like a recipe for donor acquisition. Donor Communications Fundraising

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . Only 6 out of 10 ongoing donors renew.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. The Surprising Truth About Online Donors. Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further.

Taking Doctors’ Day Beyond the Direct Mail Appeal

Connection Cafe

Last year you likely had to shake up your events strategy, find new ways to communicate with all types of donors, and might even have found that virtual donor visits can be just as effective as in-person (and perhaps even appreciated when we’re all locked down).

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Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.

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