NonProfit PRO
JUNE 28, 2022
Despite being a frequently debated topic, there is no "versus" between direct mail and email. Copywriting Direct Mail E-mail direct mail Email WritingEach is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.
NonProfit PRO
OCTOBER 25, 2022
Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.
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NonProfit PRO
SEPTEMBER 22, 2022
Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Storytelling can entertain, educate and entice people to act.
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment?
DonorPerfect
JANUARY 17, 2023
At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. Donor Management DonorPerfect Fundraising Software Featured Fundraising Strategies
Get Fully Funded
JUNE 6, 2022
If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors.
NonProfit PRO
JANUARY 25, 2022
With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity. Direct Mail Video
NonProfit PRO
MAY 3, 2022
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close?
NonProfit PRO
OCTOBER 26, 2022
Copywriting Personalization direct mail Prospective donors ReaderIf we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive.
NonProfit PRO
JULY 25, 2022
Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. E-mail Segmentation Social Media Marketing StrategyYour story is essential, and people want to hear it.
Bloomerang
OCTOBER 18, 2021
When building relationships with supporters and donors and building out your donor engagement strategy, it’s important to make donors feel valued. However, receiving an unexpected letter in the mail can offer a completely different experience. Direct Mail Donor Engagemen
NonProfit PRO
MAY 26, 2022
They are also a terrific way to generate more monthly donors. Direct Mail Monthly GivingHave you tried using QR codes yet in your appeals or on your postcards?
Kindful
FEBRUARY 25, 2021
There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!
The Fundraising Authority
SEPTEMBER 7, 2022
The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? Who can you truly call a “major donor prospect?” Good major donor prospects…. #1
NonProfit PRO
AUGUST 12, 2022
Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.
Double the Donation
MAY 11, 2022
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.
Double the Donation
MAY 11, 2022
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.
Bloomerang
APRIL 6, 2021
All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What are the benefits of using direct mail in a multi-channel approach?
Joy of Membership
MAY 18, 2021
However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .
NonProfit PRO
OCTOBER 13, 2022
Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.
NonProfit PRO
MAY 25, 2022
Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. Donor Relationship ManagementWhen it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite.
The Fundraising Authority
SEPTEMBER 22, 2022
An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster.
Get Fully Funded
MAY 16, 2022
Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget.
The Fundraising Authority
DECEMBER 24, 2020
An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. are great ways to communicate with and steward your donors.
NonProfit PRO
JUNE 2, 2022
Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting.
Bloomerang
DECEMBER 13, 2022
Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donor Negative WORDS. Donor Retentio
NonProfit Hub
JANUARY 5, 2021
The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.
sgEngage
MARCH 22, 2022
A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. .
Nonprofit Tech for Good
SEPTEMBER 23, 2020
#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019.
Get Fully Funded
OCTOBER 19, 2021
The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. Obviously, you start to thank donors with an immediate thank-you for each donation they make.
NonProfit PRO
JULY 28, 2022
Donor Relationship Management E-mail Recurring Donations Holidays special days Special holidaysNonprofits can and should utilize special days like Valentine’s Day, Earth Day, Mother’s Day, Father’s Day, and even World Toilet Day for special giving campaigns.
EveryAction
FEBRUARY 5, 2018
In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. Knowing the methodology has evolved, how do we cut through email clutter and reach donors in a personal way via their mailbox?
Achieve
JUNE 2, 2021
direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . donor stewardship. ,
Nonprofit Tech for Good
JUNE 6, 2020
7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.
DNL OmniMedia
MAY 13, 2021
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.
Bloomerang
JANUARY 20, 2023
Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. Here’s the deal: I’m a $5,000 donor at one particular organization with both a national and local footprint.
Bloomerang
FEBRUARY 9, 2022
Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses.
The Fundraising Authority
MARCH 28, 2021
Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail.
Hands on Fundraising
FEBRUARY 9, 2021
Donor touches matter and paper is still your best bet. The post Donor touches? Blog Donor communications Fundraising annual giving direct mail donor communicationsI have been seeing a lot of articles during the past year about COVID and work.
Get Fully Funded
APRIL 18, 2022
If you’re working hard trying to find donors for your nonprofit, well done! Regularly adding new donors is how you grow your donor base, and a big, loyal donor base is a foundation for success. But if you’re new to the world of new donor acquisition, it can seem daunting.
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