Expert insights. Personalized for you.
Get Fully Funded
JUNE 6, 2022
If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors.
Bloomerang
OCTOBER 18, 2021
When building relationships with supporters and donors and building out your donor engagement strategy, it’s important to make donors feel valued. However, receiving an unexpected letter in the mail can offer a completely different experience. Direct Mail Donor Engagemen
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kindful
FEBRUARY 25, 2021
There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!
NonProfit PRO
MAY 3, 2022
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close?
Double the Donation
MAY 11, 2022
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.
Get Fully Funded
MAY 16, 2022
Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget.
NonProfit PRO
JANUARY 25, 2022
With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity. Direct Mail Video
Bloomerang
APRIL 6, 2021
All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What are the benefits of using direct mail in a multi-channel approach?
Joy of Membership
MAY 18, 2021
However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .
EveryAction
FEBRUARY 5, 2018
In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. Knowing the methodology has evolved, how do we cut through email clutter and reach donors in a personal way via their mailbox?
NonProfit PRO
MAY 26, 2022
They are also a terrific way to generate more monthly donors. Direct Mail Monthly GivingHave you tried using QR codes yet in your appeals or on your postcards?
Get Fully Funded
OCTOBER 18, 2021
The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. Obviously, you start to thank donors with an immediate thank-you for each donation they make.
sgEngage
MARCH 22, 2022
A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. .
Get Fully Funded
APRIL 18, 2022
If you’re working hard trying to find donors for your nonprofit, well done! Regularly adding new donors is how you grow your donor base, and a big, loyal donor base is a foundation for success. But if you’re new to the world of new donor acquisition, it can seem daunting.
Nonprofit Tech for Good
SEPTEMBER 23, 2020
#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019.
Nonprofit Tech for Good
JUNE 6, 2020
7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.
Bloomerang
FEBRUARY 9, 2022
Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses.
Achieve
JUNE 2, 2021
direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . donor stewardship. ,
Bloomerang
JUNE 21, 2022
One of the most common questions that we get about new donor acquisition is, “How can I recoup my investment?”. While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions.
NonProfit Hub
JANUARY 5, 2021
The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.
DNL OmniMedia
MAY 13, 2021
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.
EveryAction
JANUARY 18, 2018
We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. They might not live at the same place they lived 5 or 6 months ago, and another 6 months down the line they might live in a totally different city, so there’s a good chance they’re going to miss your year-end appeal and other mail pieces. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded.
Bloomerang
JULY 5, 2021
Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. .
Qgiv
OCTOBER 15, 2021
He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country.
Bloomerang
JUNE 9, 2022
As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. We’ll cover the following ideas: Who are your major donors?
Bloomerang
MAY 10, 2022
Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? We’ll explore: How does donor stewardship impact donor retention? The stages of donor stewardship.
Hands on Fundraising
FEBRUARY 9, 2021
Donor touches matter and paper is still your best bet. The post Donor touches? Blog Donor communications Fundraising annual giving direct mail donor communicationsI have been seeing a lot of articles during the past year about COVID and work.
NonProfit PRO
MAY 25, 2022
Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. Donor Relationship ManagementWhen it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite.
Media Cause
AUGUST 31, 2021
Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. .
Bloomerang
MAY 9, 2021
Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.
Bloomerang
MAY 9, 2021
Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.
The Storytelling Non-profit
APRIL 25, 2022
As a non-profit organization, a thank you letter is one of the first touch points a donor receives after making a gift to your organization. This thank you letter can be the gateway to building a long lasting relationship between the donor and your cause.
The Modern Nonprofit
APRIL 20, 2021
Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization. Thanking your donors is a must-do.
Qgiv
MAY 23, 2022
At Kennari Consulting, we believe strongly that nonprofits should build relationships with donors – you are doing important work in a community they care about, and they are partnering to provide resources to ensure that work can happen. Common barriers of effective donor communications.
Bloomerang
AUGUST 9, 2021
Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Make this the year you truly master personalized, customer-centered mid-level and major donor philanthropy facilitation.
Bloomerang
NOVEMBER 18, 2021
In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. Pick how many donor communications to bundle.
NonProfit PRO
JUNE 2, 2022
Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting.
Bloomerang
FEBRUARY 9, 2022
Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses.
sgEngage
JUNE 30, 2021
Without a concrete item or service to offer donors in exchange for their support, what can you do to ensure they feel satisfied with their experience and continuously return to support your programs? Increase donor retention. Encourage donors to give more. Mid-level donors.
Kindful
AUGUST 19, 2021
It’s almost new donor acquisition season, and now is the perfect time to review the ideal prospective donor you’re trying to attract for your organization. . As you probably know by now, looking for new donors can sometimes feel like looking for a needle in a haystack.
EveryAction
SEPTEMBER 21, 2018
By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. How can we cultivate new donors while continuing to steward the supporters that we already have? Mid-level donors are well-worth your time and attention.
Bloomerang
JUNE 23, 2021
For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Most of the time, people think of acquisition as casting a big net and trying to get as many fish (donors) into it as possible.
Connection Cafe
MARCH 26, 2021
Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them.
59 
Let's personalize your content