Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Copywriting Direct Mail E-mail direct mail Email WritingEach is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Storytelling can entertain, educate and entice people to act.


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Best Practices for Donor Acquisition and Retention Through Direct Mail


Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment?

8 Ways to Find Major Donors for Your Small Nonprofit

Get Fully Funded

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. For many organizations, long (or super-long) snail-mail fundraising letters work.

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Top Secret: Underused Strategy to Keep Donors Close 

NonProfit PRO

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close?

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What Makes Donors Respond to Marketing?

NonProfit PRO

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. E-mail Segmentation Social Media Marketing StrategyYour story is essential, and people want to hear it.

Why You Should Still Include Direct Mail in Your Donor Engagement Strategy and How to Make Your Efforts More Personal


When building relationships with supporters and donors and building out your donor engagement strategy, it’s important to make donors feel valued. However, receiving an unexpected letter in the mail can offer a completely different experience. Direct Mail Donor Engagemen

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How Can QR Codes Help You Generate More Donors?

NonProfit PRO

They are also a terrific way to generate more monthly donors. Direct Mail Monthly GivingHave you tried using QR codes yet in your appeals or on your postcards?

Building Donor Relationships With Direct Mail In A Digital World


There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? Who can you truly call a “major donor prospect?” Good major donor prospects…. #1

Tips for Retaining and Upgrading Mid-Level Donors

NonProfit PRO

Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.

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Marketing Matching Gifts With Direct Mail Outreach

Double the Donation

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster.

Marketing Matching Gifts With Direct Mail Outreach

Double the Donation

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

NonProfit PRO

Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. Donor Relationship ManagementWhen it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite.

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10 Ways to Find Monthly Donors for Your Small Nonprofit

Get Fully Funded

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget.

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Direct Mail Is Here to Stay (and How)


In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. Knowing the methodology has evolved, how do we cut through email clutter and reach donors in a personal way via their mailbox?

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Direct Mail in a Multi-Channel Fundraising Strategy


All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What are the benefits of using direct mail in a multi-channel approach?

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The Importance of Direct Mail in Nonprofit Fundraising

Joy of Membership

However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. .

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Welcome to Your Donor’s Story

NonProfit PRO

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting.

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Are You Stewarding Your Donors?

The Fundraising Authority

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. are great ways to communicate with and steward your donors.

Ideas You Can Use To Thank Donors During the Holidays

Get Fully Funded

The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. Obviously, you start to thank donors with an immediate thank-you for each donation they make.

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Use Special Days to Your Advantage

NonProfit PRO

Donor Relationship Management E-mail Recurring Donations Holidays special days Special holidaysNonprofits can and should utilize special days like Valentine’s Day, Earth Day, Mother’s Day, Father’s Day, and even World Toilet Day for special giving campaigns.

4 Communications Strategy Tips for Donor Retention


A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. .

10 Places You Won’t Find Donors for Your Nonprofit

Get Fully Funded

If you’re working hard trying to find donors for your nonprofit, well done! Regularly adding new donors is how you grow your donor base, and a big, loyal donor base is a foundation for success. But if you’re new to the world of new donor acquisition, it can seem daunting.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019.

7 Tips for Keeping Donors Engaged Using Fundraising Communications

Get Fully Funded

Keeping donors feeling connected to your work through fundraising communications is critical to your fundraising success. It’s pretty simple really – when donors feel like part of your team, they give bigger and more frequent donations. But look, donors want more than that.

10 Must-Know Stats About COVID-19 Donors

Nonprofit Tech for Good

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.

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Millennials and Direct Mail Campaigns: A Crash Course


direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . donor stewardship. ,

Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.

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How To Handle A Disgruntled Donor


Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses.

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

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Why Volunteers Make Amazing Donors

The Fundraising Authority

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail.

6 Ways to Engage Millennial Donors


We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. They might not live at the same place they lived 5 or 6 months ago, and another 6 months down the line they might live in a totally different city, so there’s a good chance they’re going to miss your year-end appeal and other mail pieces. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded.

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Donor touches? Paper is still your best bet

Hands on Fundraising

Donor touches matter and paper is still your best bet. The post Donor touches? Blog Donor communications Fundraising annual giving direct mail donor communicationsI have been seeing a lot of articles during the past year about COVID and work.

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4 Strategies to Increase Donor Loyalty


Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Finding Donors: Where Donor Research Can Make a Huge Difference


He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country.

Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. E-mail

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)


Your donors are the ones who make your organization’s mission possible. Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach.

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