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sgENGAGE Episode 214: The Keys to Online Donor Retention

sgEngage

Is donor retention different when the donor is acquired online? In this episode, you’ll learn more about ways to improve donor retention for online-acquired donors. The factor of language in donor retention. The factor of language in donor retention. Preferences of people making online gifts.

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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. To practice this, try completely removing the first-person narrative language.

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4 Ways Thinking Like A Marketer Will Help Volunteer Retention

TechImpact

The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Find out if all your volunteers are up to date on your nonprofit’s processes, language, best practices, and policies. Better volunteer retention.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

1) Master the art of Plain Language. . Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. Characteristics of Plain Language.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

Use language that creates a sense of exclusivity. Use language that makes each donor feel special. 13 Donor Retention Email Templates. Mention the donor’s past involvement with your organization and the impact their previous gifts have made. Remind your donors that they bring a unique value to your organization.

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Five Critical Steps for Successful User Adoption

Association Analytics

Speak the Same Language In order to agree on a plan, your employees need to be using the same vocabulary when talking about your data. You’d be surprised how common it is for different departments in the same association to calculate member retention differently.

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[DATA] 11 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

7) 38% of nonprofits actively implement a year-round retention strategy for online donors. Open Data Project Language Sponsors. When asked about their fundraising experience with tribute giving, survey participants responded: 50%: Our organization has raised the amount of money we expected.

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