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How to Increase Mobile Engagement While Fundraising

Qgiv

Take a look at how you can use mobile engagement to keep your donors captivated by your organization. What is mobile marketing and why does it matter? Mobile marketing is the practice of reaching out to donors on their mobile devices. Take this a step further by optimizing your online presence for mobile users.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. In 2022 in the United States alone, mobile e-commerce (purchases made on a mobile device) surpassed 387 billion U.S. The sky’s the limit!

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6 Strategies To Sending Mobile Friendly Emails

TechImpact

The move to mobile is no longer an unavoidable, upcoming trend. A bevy of new web users are browsing, scrolling and clicking through the endless corridors of the internet using their mobile devices every day. Simply put, over 50% of all emails will be opened via a mobile devices in 2014. Image courtesy of ATCoreSystems.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving.

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How Nonprofits Can Easily Accept Credit Card Payments on Mobile Phones at Fundraising Events and Over the Phone

Nonprofit Tech for Good

A new service called Intuit GoPayment enables nonprofits to accept credit cards on mobile phones ( View Supported Phones ). You can use the system to email or text a receipt, but I strongly suggest that you follow up with an e-mail thank you letter. 2010 is going to be a big year for nonprofits and mobile technology.

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Social Media is Going Mobile, and So Should Your Nonprofit

Nonprofit Tech for Good

As the Web goes mobile , so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters.