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4 Ways to Optimize QR Codes in Direct Mail

NonProfit PRO

Here are four ways to optimize QR codes in direct mail. When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience.

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Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond

NonProfit PRO

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

This week’s sixth and final topic: mobile messaging. What is mobile messaging? Many of us know mobile messaging as texting , or if we’ve been using it long enough, as SMS (short messaging service) and MMS (multimedia messaging service.) Why should nonprofits use mobile messaging?

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Why omni-channel fundraising works at year-end

EveryAction

Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on. It’s easy to understand why brands use direct mail: in the nonprofit world, mail can be an especially powerful tool for educating your supporters.

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How to Increase Mobile Engagement While Fundraising

Qgiv

Take a look at how you can use mobile engagement to keep your donors captivated by your organization. What is mobile marketing and why does it matter? Mobile marketing is the practice of reaching out to donors on their mobile devices. Take this a step further by optimizing your online presence for mobile users.

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6 Strategies To Sending Mobile Friendly Emails

TechImpact

The move to mobile is no longer an unavoidable, upcoming trend. A bevy of new web users are browsing, scrolling and clicking through the endless corridors of the internet using their mobile devices every day. Simply put, over 50% of all emails will be opened via a mobile devices in 2014. Image courtesy of ATCoreSystems.

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