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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be aware of key accomplishments, metrics, testimonials, and milestones. It doesn’t have to be a gift. Prospecting.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience. Setting Up Your Nonprofit Email Marketing Automation with Time-Efficiency in Mind To make the most of automated email marketing , it is essential to have a robust and focused strategy. Monitor Open Rates.

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22 Membership Benefits Your Nonprofit Can Offer

Neon CRM

Members can attend events, conferences, and seminars to connect with like-minded individuals. Here are three benefits that you can use to provide members-only info. Networking Opportunities Signing up for a membership often opens doors to valuable networking opportunities.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Steer clear of info@ABC.org. Your open rate is, of course, one of the most important metrics you’ll want to track. But what about reach? billion by 2025.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Be Mindful of Your Participants’ Time. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. The second half of pre-production involves preparing your people.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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