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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. How are you tracking success?

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. This is key in building and maintaining relationships with supporters.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be aware of key accomplishments, metrics, testimonials, and milestones. Is the donor renewal rate low? Prospecting.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Be Mindful of Your Participants’ Time. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. The second half of pre-production involves preparing your people.

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Additional Tips.

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5 Nonprofit Newsletter Ideas to Engage and Inspire Your Supporters

Neon CRM

Keep in mind that multiple newsletters can be a drain on your resources. Track the Right Metrics With a CRM Your newsletter should be ever-evolving. Here are a few metrics that you should use: Open rate: This is the percentage of people who open your newsletter compared to the number that receive it.