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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. How are you tracking success? Attribution.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience. Setting Up Your Nonprofit Email Marketing Automation with Time-Efficiency in Mind To make the most of automated email marketing , it is essential to have a robust and focused strategy. Monitor Open Rates.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be aware of key accomplishments, metrics, testimonials, and milestones. It doesn’t have to be a gift. Prospecting.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Ways to measure your efficiency and success within each . Be Mindful of Your Participants’ Time. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

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Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Measure THIS! When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. The tricky part is, of course, measuring it. There are a couple of things to keep in mind when it comes to dealing with your social capital. Find like-minded folk.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

So, I imagine this effort is an “experiment” – a good one I might add because you have specific goal, audience, and metric to measure success. What is it about your organization that will allow for experiments with emerging technology? Plan your content and any calls to action with this in mind. -