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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Online Tracking. Let’s use email as an example.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience. Setting Up Your Nonprofit Email Marketing Automation with Time-Efficiency in Mind To make the most of automated email marketing , it is essential to have a robust and focused strategy. Track Click-Through Rates (CTR).

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Be Mindful of Your Participants’ Time. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. They use this to improve future content and the event as a whole.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Steer clear of info@ABC.org. Your open rate is, of course, one of the most important metrics you’ll want to track. But what about reach? billion by 2025.

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5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

Track your supporters’ giving history. When you think about donor data management, one of the first things that comes to mind is likely donor profiles. You’ll want to track when your nonprofit has engaged with an individual—everything from inviting them to an event to sending them an email. Manage robust donor profiles.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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7 Top Nonprofit Crowdfunding + Peer-to-Peer Website Examples Of 2021

CauseVox

They invited participants to track their minutes of any activity, from running to reading. They used CauseVox’s activity metric to allow fundraisers to showcase their progress towards a goal of miles hiked. CauseVox offers quite a few ways to track your progress, and CASA made use of all of them. This is a fact.